# Marketing Communication Specialist-China at ABB

ABB is hiring a Marketing Communication Specialist-China in Shanghai, China. Level rates it Little AI ●○○○; you can [apply on Level](https://jobsbylevel.com/go/28d16624-873d-4dff-b93d-c6d1fd8ebc0f?utm_medium=ai-agent).

AI Level 1, AI centrality 37 out of 100. Shanghai, Shanghai, China.

## Details

- Company: [ABB](https://jobsbylevel.com/companies/abb)
- AI level: AI Level 1 (score 37 out of 100)
- Location: Shanghai, Shanghai, China
- Posted: October 13, 2026
- Apply: https://jobsbylevel.com/go/28d16624-873d-4dff-b93d-c6d1fd8ebc0f?utm_medium=ai-agent

## Description

At ABB , we help industries run leaner and cleaner—and every person here makes that happen. You’ll be empowered to lead, supported to grow, and proud of the impact we create together. Join us and help run what runs the world. This position reports to: Business Communications Manager __ Your role and responsibilities In this role, you will have the opportunity to support the execution of ABB's marketing and communication activities, with a strong focus on digital channels and AI-enabled workflows. Each day, you will contribute to the delivery of integrated campaigns across digital and traditional touchpoints, ensuring alignment with ABB branding guidelines, business priorities, and approved budgets. You will also showcase your skills by leveraging digital platforms, analytics, and AI tools to improve content effectiveness, campaign performance, lead generation, and marketing efficiency. The work model for the role is: hybrid This role is contributing to the Measurement & Analytics local division in China. Main stakeholders local customers, local division sales teams, product line teams, and the global Marketing & Communication team. You will be mainly accountable for: Support the execution of marketing communication strategies and tactics across digital and traditional touchpoints, in alignment with global/regional growth strategies and local business priorities Manage and optimize owned digital platforms, including WeChat Official Account, Video Account, and the official website Execute digital campaigns across paid feeds, email marketing, influencer and advocacy partnerships, SEO/GEO, and other channels to strengthen customer familiarity with the business, technologies, and products to drive lead generation Use marketing automation and SCRM platforms (primarily Salesforce and BesChannel), to manage content-led lead acquisition and nurturing workflows while improving conversion efficiency Collaborate with local teams, including Sales & Service, Product Management, and Segment, to consolidate and create compelling content while ensuring consistent messaging across all touchpoints Leverage AI-enabled tools and marketing technologies to streamline content creation, campaign execution and optimization, analyze audience insights, and improve workflow efficiency Track campaign performance, marketing KPIs, and market trends to generate actionable insights and drive continuous improvement Support employee engagement through internal communications, mainly via email, employee activities and town hall meetings Coordinate logistics and daily operations for marketing communication activities Qualifications for the role 2–3 years of experience in digital, marketing communications, or integrated marketing, preferably in a B2B, industrial, automation, or technology-driven environment Practical experience executing digital campaigns across channels such as WeChat, email marketing, search, paid media, webinars, and lead generation Hands-on experience with AI tools for marketing communications and openness to adopting new AI-enabled solutions. Photography and video editing skills are a plus Strong communication, copywriting, and stakeholder management skills, with the ability to collaborate across functions and communicate clearly with internal teams, external partners, and business stakeholders Proactive, organized, and adaptable, with the ability to manage multiple priorities, perform well under pressure, and deliver high-quality results in a fast-paced environment Bachelor’s degree or above in Marketing, Communications, Digital Media, Business, or a related field, with strong communication skills in both English and Chinese More about us The Measurement & Analytics Division is among the world’s leading manufacturers and suppliers of smart instrumentation and analyzers, working at the heart of industrial digital transformation. The Measurement & Analytics Division’s portfolio consists of analyzers measuring compositions of gases and liquids;

The description is cut here. Read the full offer: https://jobsbylevel.com/jobs/marketing-communication-specialist-china-at-abb-c67ca3

Source: https://jobsbylevel.com/jobs/marketing-communication-specialist-china-at-abb-c67ca3

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