# Marketing Director at LEGO

LEGO is hiring a Marketing Director in Seoul, South Korea. Level rates it Little AI ●○○○; you can [apply on LEGO](https://jobsbylevel.com/go/fcbc8ea0-ba8a-446c-ab18-d36105f5eba4?utm_medium=ai-agent).

AI Level 1, AI centrality 34 out of 100. Seoul.

## Details

- Company: [LEGO](https://jobsbylevel.com/companies/lego)
- AI level: AI Level 1 (score 34 out of 100)
- Location: Seoul
- Posted: September 3, 2026
- Apply: https://jobsbylevel.com/go/fcbc8ea0-ba8a-446c-ab18-d36105f5eba4?utm_medium=ai-agent
- Free CV review for this job: https://jobsbylevel.com/cv-review?job=marketing-director-at-lego-bbe549

## Description

Job Description Are you ready to embark on an exciting journey with LEGO Korea's dynamic leadership team? This is a unique opportunity for an exceptional marketer and business leader to drive the next chapter of the LEGO Group’s growth in Korea, shaping a more relevant, culturally connected and consumer-led brand while translating that ambition into sustainable business performance. Core Responsibilities : Brand Marketing Strategy & Implementation Lead the team to develop Korea’s go-to-market strategy, together with local communication strategies and execution plans across all audiences and key campaigns. Strengthen the cultural relevance and desirability of the LEGO Brand in Korea through compelling campaigns, experiences, partnerships and locally relevant activations. Lead the adaptation and amplification of global campaigns in Korea, identifying where global assets can be leveraged and where locally developed ideas are required to maximize impact. Drive marketing innovation through a strong test-and-learn mindset, continuously identifying new ways to engage consumers and build the LEGO Brand. Drive efficiency and effectiveness of marketing investment, media and activation, ensuring a strong connection between marketing activity, consumer impact and business results. Lead and optimize agency relationships and strategic external partnerships, including developing strong joint business plans with relevant IP and commercial partners. Foster strong relationships with APAC and global marketing teams, actively leveraging global best practices while sharing successful Korean insights and innovations with the wider organization. Business Leadership Have full accountability for the Marketing organization’s budget and investment, ensuring resources are dynamically allocated toward the highest-impact growth opportunities based on in-year performance and market dynamics. Work closely with Sales, eCommerce, Operations, Finance, HR and other functions to shape and deliver the overall Korea business strategy. Partner closely with channel teams to ensure that marketing strategies translate into strong execution across channels, while elevating the role of each channel in building the LEGO Brand. Connect brand building with commercial outcomes, ensuring marketing contributes directly to sustainable growth, Active Consumer Base development and business performance. Take a leading role in identifying and unlocking new growth opportunities, including new audiences, channels, partnerships and consumer experiences. Play a key business leadership role as a member of the Korea Leadership Team, contributing beyond Marketing to the overall strategic direction, culture and performance of BU Korea. People Leadership Lead, inspire and develop a high-performing Marketing organization, creating a culture of accountability, collaboration, innovation and continuous learning. Build the capabilities required for the next phase of growth, including consumer and shopper insight, digital and media effectiveness, innovation, cultural relevance and commercial acumen. Embed and sustain The LEGO Group’s culture and leadership principles within the team, including LEGO Brand Framework, Leadership Playground, Diversity & Inclusion and Wellbeing. Support individual development through HR core processes, IDPs, training, coaching and ongoing feedback and sparring. Create an environment where people are empowered to take ownership, challenge the status quo and turn bold ideas into meaningful consumer and business impact. Do you have what it takes? Proven track record of delivering strong business performance through deep understanding of consumers, shoppers, culture and market dynamics. Strong strategic and commercial acumen, with the ability to translate consumer and market insights into clear growth strategies and measurable business results. Proven experience in leading brand transformation, business growth and organizational change in a complex and fast-moving

The description is cut here. Read the full offer: https://jobsbylevel.com/jobs/marketing-director-at-lego-bbe549

Source: https://jobsbylevel.com/jobs/marketing-director-at-lego-bbe549

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Level. https://jobsbylevel.com/jobs/marketing-director-at-lego-bbe549.

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