# Marketing Head Immunology at Novartis

Novartis is hiring a Marketing Head Immunology in Milano, Italy. It pays €80k-€149k a year and Level rates it Little AI ●○○○; you can [apply on Novartis](https://jobsbylevel.com/go/89329a70-0084-4fa1-bdb8-bafb4329050b?utm_medium=ai-agent).

AI Level 1, AI centrality 38 out of 100. Milano.

## Details

- Company: [Novartis](https://jobsbylevel.com/companies/novartis)
- AI level: AI Level 1 (score 38 out of 100)
- Location: Milano
- Salary: €80k-€149k
- Posted: November 9, 2026
- Apply: https://jobsbylevel.com/go/89329a70-0084-4fa1-bdb8-bafb4329050b?utm_medium=ai-agent
- Free CV review for this job: https://jobsbylevel.com/cv-review?job=marketing-head-immunology-at-novartis-d9235a

## Description

Salary Range: €80,400.00 - €149,200.00 Job Description Summary As Marketing Head Immunology, you will lead the localization and execution of the Therapeutic Area and brand strategy, translating international direction into impactful local plans that improve outcomes for patients and customers while delivering sustainable business growth. You will have end-to-end responsibility for the commercial strategy across the brand lifecycle, from pre-launch and launch through growth and lifecycle management. You will shape the go-to-market model, customer segmentation, omnichannel engagement strategy and marketing investment approach, ensuring a strong and differentiated customer experience. Working in close partnership with Medical, Sales, Value & Access and other cross-functional partners, you will lead an integrated Therapeutic Area team and ensure strong strategic alignment, launch readiness and execution excellence. You will also play an important people leadership role, building capabilities and developing a diverse, future-ready talent pipeline. Job Description Key Responsibilities Brand Strategy & Localization Lead the localization and development of the Therapeutic Area and brand strategy and One Brand Plan for priority brands, aligned with international and regional direction. Translate customer, patient, market and competitive insights into clear strategic priorities and opportunities. Localize customer and content strategies, maximizing the reuse of international content while ensuring relevance for local audiences. Develop audience-specific omnichannel campaigns and customer journeys based on segmentation, customer needs and channel preferences. Lead the development of patient journey solutions, services and activation programs aligned with the overall Therapeutic Area strategy. Provide local market insights and strategic input to international and regional teams throughout the product lifecycle. Own relevant market research and synthesize insights on market dynamics, competition, customer behavior and unmet needs to continuously strengthen strategy. Ensure effective content governance, tagging and review processes in accordance with applicable company and regulatory requirements. Go-to-Market Model & Customer Engagement Shape the optimal go-to-market model by analyzing customer and patient distribution, market concentration, potential and engagement needs. Lead customer segmentation and tiering in line with international guidance and translate segmentation into actionable engagement strategies. Define the optimal marketing mix and investment model across priority customer segments and channels. Develop and implement omnichannel engagement strategies designed to maximize customer reach, relevance and impact. Establish customer coverage principles, including engagement frequency, channel mix and field versus marketing ownership. Continuously evaluate customer journeys, engagement data and feedback to improve the overall customer experience. Partner with international and regional teams to share campaign insights, learnings and best practices and adapt strategies where required. Leverage advanced analytics, technology and AI-enabled solutions to inform strategic choices and optimize customer engagement and resource allocation. Strategic & Operational Leadership Translate strategy into clear annual brand and tactical plans with measurable objectives, KPIs, investments and resource allocation. Lead brand forecasting, performance estimation, cost planning and relevant inputs into supply planning. Drive performance reviews, business planning cycles and launch readiness reviews in partnership with cross-functional stakeholders. Ensure full commercial readiness for upcoming launches and establish clear cross-functional accountabilities for launch excellence. Monitor performance against agreed priorities and rapidly adapt plans based on new insights, market developments and performance indicators. Brand & Tactical Execution Lead

The description is cut here. Read the full offer: https://jobsbylevel.com/jobs/marketing-head-immunology-at-novartis-d9235a

Source: https://jobsbylevel.com/jobs/marketing-head-immunology-at-novartis-d9235a

## Cite this page

Level. https://jobsbylevel.com/jobs/marketing-head-immunology-at-novartis-d9235a.

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