# Marketing Manager, LEGO® Ideas (12-month contract) at LEGO

LEGO is hiring a Marketing Manager, LEGO® Ideas (12-month contract). Level rates it Little AI ●○○○; you can [apply on LEGO](https://jobsbylevel.com/go/1bf73e6d-1247-4ce7-bb97-e6291087dd68?utm_medium=ai-agent).

AI Level 1, AI centrality 36 out of 100. Billund.

## Details

- Company: [LEGO](https://jobsbylevel.com/companies/lego)
- AI level: AI Level 1 (score 36 out of 100)
- Location: Billund
- Posted: November 9, 2026
- Apply: https://jobsbylevel.com/go/1bf73e6d-1247-4ce7-bb97-e6291087dd68?utm_medium=ai-agent
- Free CV review for this job: https://jobsbylevel.com/cv-review?job=marketing-manager-lego-ideas-12-month-contract-at-lego-af3769

## Description

Job Description Just imagine turning fan-created ideas and adult passions into distinctive products and product activations that haven’t been seen before. Then make it real. About the role As our Marketing Manager, LEGO® Ideas, you’ll help accelerate growth with adults by strengthening the LEGO brand’s relevance in their lives. You’ll help bring products to market that are co-created with fans and rooted in what adults genuinely care about. This 12-month role spans development of integrated marketing campaigns, product development and go-to-market activities across categories including Entertainment IPs, Art & Décor, Music, Sports and Gaming. Please note: This position is based in Billund, Denmark. Our flexible working model allows employees to work 3 days/week in-office and 2 days/week from home. No relocation assistance is offered for this role. Required Qualifications · Led end-to-end marketing campaign development for adult-focused products, from actionable briefs based on strong consumer insights through to execution and follow-up · Turned consumer research and data into marketing strategies for new adult product categories. · Coordinated campaign activation across agency, media, branded channels and digital consumer engagement teams. What you'll build · Lead marketing campaigns for the LEGO Ideas franchise and adult audience, from briefing through execution. · Develop global campaign toolboxes with Our LEGO Agency, Social Media channels, Market & Channels teams, LEGO Retail and digital community engagement partners, and track performance. · Manage communication with external intellectual property partners, securing alignment, approvals and campaign inputs. · Support data-informed portfolio decisions through the LEGO Ideas development process. · Create community activations that support product sourcing and earned-media opportunities. · Present the portfolio and marketing plan to support regional customer development teams. · Contribute to 2027 LEGO Ideas launches while shaping 2028 marketing activations with the team and key partners. If you’ve worked across the journey from consumer insight through briefing to market execution, you’ll feel at home here. What matters most is connecting insights, creative ideas and practical delivery. Life on the team You’ll join a close LEGO Ideas marketing team of 2 colleagues and report day to day to the Business Marketing Lead. You’ll work closely with the wider Adult team and partners across the organisation. Our hybrid rhythm combines valuable time together with flexibility to work remotely. What success looks like You’ll connect consumer insight, campaign performance and partner input to strengthen upcoming launches and future activations. You’ll work with our in-house agency, integrated marketing partners, branded channels, digital engagement, central marketing, customer development, product design and community teams. You’ll also keep external intellectual property partners aligned as new LEGO Ideas products and campaigns move towards market. Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible. What’s in it for you? Here is what you can expect: Family Care Leave - We offer enhanced paid leave options for those important times. Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind. Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity. Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount. Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be

The description is cut here. Read the full offer: https://jobsbylevel.com/jobs/marketing-manager-lego-ideas-12-month-contract-at-lego-af3769

Source: https://jobsbylevel.com/jobs/marketing-manager-lego-ideas-12-month-contract-at-lego-af3769

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Level. https://jobsbylevel.com/jobs/marketing-manager-lego-ideas-12-month-contract-at-lego-af3769.

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