# Marketing Manager, Sparkling - Vietnam, Cambodia & Laos at Coca-Cola

Coca-Cola is hiring a Marketing Manager, Sparkling - Vietnam, Cambodia & Laos in Ho Chi Minh City, Vietnam. Level rates it Little AI ●○○○; you can [apply on Coca-Cola](https://jobsbylevel.com/go/f5504a12-9ab7-47dd-8ba2-46348e2f8377?utm_medium=ai-agent).

AI Level 1, AI centrality 38 out of 100. Vietnam - Ho Chi Minh City.

## Details

- Company: [Coca-Cola](https://jobsbylevel.com/companies/coca-cola)
- AI level: AI Level 1 (score 38 out of 100)
- Location: Vietnam - Ho Chi Minh City
- Posted: November 5, 2026
- Apply: https://jobsbylevel.com/go/f5504a12-9ab7-47dd-8ba2-46348e2f8377?utm_medium=ai-agent
- Free CV review for this job: https://jobsbylevel.com/cv-review?job=marketing-manager-sparkling-vietnam-cambodia-laos-at-coca-cola-dcfe38

## Description

Job Description Summary: At The Coca‑Cola Company, we believe that great brands ignite joy, connection, and possibility. As we continue to lead beverage innovation globally, our Sparkling portfolio stands at the center of our mission to refresh the world and make a difference. In Vietnam, Cambodia and Laos, this portfolio represents the vibrant personality of our business—celebrating local tastes and elevating moments of enjoyment through fresh, bold, and sustainable experiences. We are seeking a Marketing Manager, Sparkling who blends creativity, commercial acumen, and consumer insight to shape how our brands connect with millions across Vietnam. Reporting to the Senior Marketing Director, Vietnam, this role plays a pivotal part in bringing our sparkling brands to life—translating global inspiration into locally relevant marketing programs that drive growth, authenticity, and cultural resonance. You will collaborate closely with bottling partners, regional marketing teams, customer and commercial functions, and agency partners to design and execute campaigns that celebrate the joy of refreshment. This role offers the opportunity to help define how Coca‑Cola’s sparkling flavour brands engage diverse audiences and inspire meaningful moments, making every sip an expression of optimism and connection. What You’ll Do for Us Develop and implement integrated marketing programs that strengthen the Sparkling portfolio, ensuring creative consistency and cultural relevance within Vietnam’s market. Partner with bottlers to align marketing strategies and investment priorities across categories, including innovation, campaigns, and annual activity calendars. Activate consumer‑focused campaigns at the local level, coordinating point‑of‑sale assets, promotions, experiential events, and digital amplification. Adapt global and regional brand plans for local consumer preferences, providing market intelligence, insight, and activation excellence across all touchpoints. Collaborate with Franchise and Customer teams to deliver marketing initiatives that support the shopper agenda and build sustained system growth. Provide input on market‑level innovation projects, guiding concepts from development through execution with a deep understanding of local consumer occasions. Manage campaign localization and real‑time amplification for Integrated Marketing Experience (IMX) programs across digital, on‑premise, and retail channels. Foster strong relationships with bottlers and external partners to ensure alignment, agility, and shared success in marketing delivery. Use analytics and performance measurement tools to monitor effectiveness, optimize campaigns, and inform future planning. Represent the voice of the consumers in regional discussions, helping shape sparkling flavour innovations and experiences that inspire everyday delight. The job focuses on Vietnam market ~90%, with 10% on Cambodia and Laos Requirements & Qualifications Education: Bachelor’s degree in Marketing, Business, or related discipline, or equivalent experience. Experience: Minimum 5 years of experience in marketing activation or brand management within consumer products, beverages, or FMCG. Strong track record of executing integrated campaigns across digital, retail, and experiential channels. Solid commercial and financial understanding with ability to evaluate marketing investments and outcomes. Skilled in relationship management with bottlers, customers, and agency partners. Experience working in cross‑functional, multicultural, and fast‑paced environments. Strong communicator with planning, analytical, and organizational proficiency. Demonstrated ability to think with creativity and agility, balancing bold ideas with implementation discipline. Deep understanding of consumer insight and market dynamics relevant to beverage categories. Growth‑focused mindset with passion for continuously learning and improving brand impact through innovation and collaboration. What We’ll Do for You

The description is cut here. Read the full offer: https://jobsbylevel.com/jobs/marketing-manager-sparkling-vietnam-cambodia-laos-at-coca-cola-dcfe38

Source: https://jobsbylevel.com/jobs/marketing-manager-sparkling-vietnam-cambodia-laos-at-coca-cola-dcfe38

## Cite this page

Level. https://jobsbylevel.com/jobs/marketing-manager-sparkling-vietnam-cambodia-laos-at-coca-cola-dcfe38.

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