# Marketing Planning Manager (Targeted Marketing Manager – Deposits Engagement and Cross-sell) at TD Bank

AI Level 1, AI centrality 38 out of 100. Mount Laurel, New Jersey.

## Details

- Company: [TD Bank](https://jobsbylevel.com/companies/td-bank)
- AI level: AI Level 1 (score 38 out of 100)
- Location: Mount Laurel, New Jersey
- Posted: October 7, 2026
- Apply: https://jobsbylevel.com/go/22ca25d7-dd26-4745-a0aa-05f7e48c2dc7

## Description

Work Location: Mount Laurel, New Jersey, United States of America Hours: 40 Pay Details: $91,000 - $145,600 USD TD is committed to providing fair and equitable compensation opportunities to all colleagues. Growth opportunities and skill development are defining features of the colleague experience at TD. Our compensation policies and practices have been designed to allow colleagues to progress through the salary range over time as they progress in their role. The base pay actually offered may vary based upon the candidate's skills and experience, job-related knowledge, geographic location, and other specific business and organizational needs. As a candidate, you are encouraged to ask compensation related questions and have an open dialogue with your recruiter who can provide you more specific details for this role. Line of Business: Marketing Job Description: Department Overview: The Targeted Marketing Manager – Deposits Engagement and Cross-sell will be focused product x-sell, as well as further engaging our tenured portfolio of 12+ months tenure. This Targeted Marketing role will serve as campaign quarterback, managing the following responsibilities across multi-channel campaigns including Email, Mobile, TD.com onsite banners, Landing pages, Direct mail and more. End-to-end campaign coordination and delivery oversight Connecting strategy, data, and execution teams Campaign orchestration ownership, with familiarity with Salesforce Marketing Cloud a plus Identifying bottlenecks and optimization opportunities COE leadership responsibilities and standards setting A successful candidate will; Be detail-oriented with great organizational skills Have a demonstrated ability to manage multiple projects and priorities independently Be able to develop and implement comprehensive multi-channel marketing programs that includes automation, segmentation, personalization, A/B testing and reporting Have extensive experience leading/managing the development of targeted marketing strategies, along with the documentation Have experience collaborating with various COEs (creative agencies on creatives/logistics, internal marketing analytics team, data targeting team to create data specs, etc.) Have experience working on different campaigns in various levels of execution at the same time Demonstrate strong understanding and knowledge of project management. The Marketing Planning Manager is accountable for independently developing, implementing and leading cross-functional strategy planning to support moderately complex Marketing portfolios. This position will work closely with the line of business and members of the Marketing team to develop marketing strategies and plans; understands market and growth drivers as well as grows value propositions and proof points that further our competitive advantage, and translates business strategies into marketing plans. Depth & Scope: Marketing advisor for a business, typically leading or contributing on projects of moderate scope and complexity Highly seasoned professional role requiring substantial knowledge/expertise in a complex field and knowledge of broader related areas Integrates knowledge of the enterprise sub-function’s or business line’s overarching strategy in developing solutions across multiple functions or operations Interprets internal/external business challenges and the industry environment, recommends course of action and best practices to improve products, processes or services Acts as a technical expert/lead integrating cross-function understanding within their own field of specialty; may manage team(s) of related specialists Leads cross-functional teams or projects with significant resource requirements, risk and/or complexity Independently manages end-to-end functional programs Solves or may lead others to solve complex problems; leads efforts or partners with others to develop new solutions Uses sophisticated analytical thought to exercise judgement and identify solutions Impacts the

The description is cut here. Read the full offer: https://jobsbylevel.com/jobs/marketing-planning-manager-targeted-marketing-manager-deposits-engagement-and-cross-sell-at-td-bank-257c81

Source: https://jobsbylevel.com/jobs/marketing-planning-manager-targeted-marketing-manager-deposits-engagement-and-cross-sell-at-td-bank-257c81

## Cite this page

Level. https://jobsbylevel.com/jobs/marketing-planning-manager-targeted-marketing-manager-deposits-engagement-and-cross-sell-at-td-bank-257c81.

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