# Menu Planning Specialist at HelloFresh

HelloFresh is hiring a Menu Planning Specialist in Toronto, Canada. It pays CAD 60k-CAD 70k a year and Level rates it Little AI ●○○○; you can [apply on HelloFresh](https://jobsbylevel.com/go/1a28e8c6-62eb-46a5-b81c-9c3f7565b684?utm_medium=ai-agent).

AI Level 1, AI centrality 21 out of 100. Toronto, Ontario, Canada.

## Details

- Company: [HelloFresh](https://jobsbylevel.com/companies/hellofresh)
- AI level: AI Level 1 (score 21 out of 100)
- Location: Toronto, Ontario, Canada
- Salary: CAD 60k-CAD 70k
- Posted: November 10, 2026
- Apply: https://jobsbylevel.com/go/1a28e8c6-62eb-46a5-b81c-9c3f7565b684?utm_medium=ai-agent
- Free CV review for this job: https://jobsbylevel.com/cv-review?job=menu-planning-specialist-at-hellofresh-626bca

## Prepare for this job

The job page lists 2 likely interview questions for this offer, with a CV checklist: https://jobsbylevel.com/jobs/menu-planning-specialist-at-hellofresh-626bca

## Description

Schedule : Mon - Fri (9AM - 5PM) - may vary based on business needs Location: 110 Spadina Ave, Suite 200, Toronto, ON, M5V 2K4 Hybrid : 3 days on-site S'more about the team We're looking for a Menu Planning Analyst to own Factor's weekly menu plan and the performance feedback loop behind it. You'll build balanced menus that reflect what our customers want while managing tradeoffs in cost, complexity, and seasonality. You'll also track how menus and recipes perform and feed what you learn back into product strategy, menu planning, and recipe development. You'll work closely with Product, Culinary, R&D, Kitchen Operations, and Procurement, and automate manual work where you can. Lettuce share what this role will be responsible for: Menu Development: Own the weekly build, lock, upload, and launch of our Factor Meals and Add-On menus, balancing scoring, cost, complexity, and seasonality with Product, Procurement, and Production. Customer Segmentation: Work with our Product Managers to understand customer segments and their preferences across cuisine, format, ingredients, and nutrition, and build that segmentation into our planning models so each menu offers the right variety for each segment. Menu Architecture: Support our Product Managers in managing menu architecture, balancing protein mix and slot allocation against customer preferences and weekly metric targets. Menu Construct Ownership: Own the Menu Construct, keeping meal and menu information (nutritionals, performance, costing, and more) complete, accurate, and current. Menu Performance: Own the weekly menu performance review process, identifying what drives performance and managing the resulting action plan. Recipe Database Health: Build and maintain a health model of our recipe database that shows where the largest gaps are relative to expected performance across planned and in-planning menus. New Product Development: Use recipe database health findings to guide new recipe development, prioritizing gaps by protein, preference, cuisine, and side through an impact/effort framework. Partner with R&D to keep priorities and progress aligned. Reporting and Insights: Generate and automate weekly reporting on menu and recipe performance against target, and share learnings back to Product, Culinary, and R&D to drive continuous improvement. Tool Development: Build, improve, and maintain the planning models and tools behind the menu plan and the performance loop, including using AI tools and simple scripts to automate manual steps. Other Duties: Take on additional responsibilities as assigned. Sound a-peeling? Here's what we're looking for: Education/Experience: Post-secondary education in Supply Chain, Business, or a related discipline, or an equivalent combination of education and 2+ years of data analytics or supply chain experience. Organization: Exceptionally organized and comfortable managing multiple workstreams at once. Communication: A strong communicator, comfortable sharing data and findings with a range of audiences across teams. Analytical Rigor: Strong analytical skills with a focus on optimization and efficiency, and comfort turning data into clear recommendations. Ownership: A data-driven self-starter who takes ownership of tasks big and small. Customer Centricity: Thinks about the end customer when making decisions, and considers how planning and performance choices affect their experience. Technical Skills: Strong proficiency in Excel, including formulas, lookups, and conditional formatting. Experience writing SQL queries for large datasets is a plus. AI Tools: Curiosity about using AI tools to build and automate everyday work. Hands-on experience with tools like Claude or Copilot is a plus. Interest in Food: An interest in food and cooking is a plus. Let’s cut to the cheese, this is why you'll love it here: Box Discount - Amazing discounts on 1 box per week! 75% discount on weekly HelloFresh and Chefs Plate meal kits AND 50% off weekly Factor meal box. Health &

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