# P&G PEAKATHON 2026: Flagship P&G Case Competition at Procter & Gamble

Procter & Gamble is hiring a P&G PEAKATHON 2026: Flagship P&G Case Competition. Level rates it Little AI ●○○○; you can [apply on Procter & Gamble](https://jobsbylevel.com/go/049a50f4-b798-4a44-9fa6-27d96aa7893a?utm_medium=ai-agent).

AI Level 1, AI centrality 0 out of 100. SINGAPORE GENERAL OFFICE.

## Details

- Company: [Procter & Gamble](https://jobsbylevel.com/companies/procter-gamble)
- AI level: AI Level 1 (score 0 out of 100)
- Location: SINGAPORE GENERAL OFFICE
- Posted: October 23, 2026
- Apply: https://jobsbylevel.com/go/049a50f4-b798-4a44-9fa6-27d96aa7893a?utm_medium=ai-agent
- Free CV review for this job: https://jobsbylevel.com/cv-review?job=p-g-peakathon-2026-flagship-p-g-case-competition-at-procter-gamble-1e498b

## Prepare for this job

The job page lists 4 likely interview questions for this offer, with a CV checklist: https://jobsbylevel.com/jobs/p-g-peakathon-2026-flagship-p-g-case-competition-at-procter-gamble-1e498b

## Description

Job Location SINGAPORE GENERAL OFFICE Job Description P&G PEAKathon 2026: The Ultimate Student Business Challenge Challenge Assumptions. Reach Your PEAK. Location: Singapore Eligibility: Currently enrolled university students (Undergraduate & Master’s) | Teams of 3 - 4 Are you ready to take your ideas to the global stage? Welcome to PEAKathon 2026! P&G’s flagship student competition across Africa, the Middle East, and Asia. This isn't your average textbook case study. We are handing you the keys to one of our most iconic, multi-million-dollar global brands and challenging you to disrupt the market. Out-think the competition, claim national glory, and earn a chance to fast-track an internship application with us! How the Competition Works After applications close, eligible teams will be reviewed and shortlisted. Shortlisted teams will then progress through the following stages: ROUND 1: Creative Challenge — Develop a short video or visual carousel that clearly presents your team’s consumer insight, strategy, and big idea together with a written rationale. Your strategic thinking matters more than the number of views or likes your submission receives. ROUND 2: Business Case Challenge — Teams that advance will solve and present a business case. The strongest team will be named the Singapore National Champion . REGIONAL FINALE — The Singapore National Champion will compete live in Singapore against winning teams from across Asia, the Middle East, and Africa for the title of Regional PEAKathon Champion . BUSINESS CONTEXT & THE CHALLENGE Vicks has more than 60 years of heritage and is a trusted household name for cough and cold. Vicks Cough Drops/Vicks VapoDrops wants to become the instinctive choice for younger consumers whenever they experience throat irritation. For markets where Vicks cough drops/VapoDrops exist Throat/Cough lozenges operate in the impulse purchase category making driving top of mind awareness critical for consumers. A consumer would use lozenges when they have throat irritation and for casual consumption (freshness/cooling). Vicks wants to strengthen top-of-mind awareness among younger consumers and become the brand people instinctively think of whenever they experience throat irritation. While medicated lozenges like Strepsils have strong equity in Pharmacy for more serious sore throat relief, Vicks is a brand that consumers consume for minor throat irritation throat + casual consumption (“soothes the throat, clears the nose”). In markets where VapoDrops exist (example India), these are used for throat irritation + blocked nose relief as that is a POD for Vicks in this category vs Strepsils, coming from the mother brand of Vicks VapoRub, which has been present in most markets for nearly a century. THE CHALLENGE: How would you make Vicks the first brand that young consumers think of when they experience throat irritation? Ready to Enter? Here’s What to Do New to PEAKathon? Follow these four steps to form your team, apply, qualify, and submit your first-round idea. Step 1: Build Your Team Form a team of 3 to 4 students from your university who are currently in Year 1 to Year 2 . Bring together different majors, strengths, and perspectives—the best ideas often come from teams that think differently. Step 2: Apply Online—Every Team Member Must Apply Each team member must select Apply on this requisition and register individually. One application does not cover the whole team. Complete all required application fields carefully so your individual registration can be matched to your team. Step 3: Complete the P&G Online Assessment After applying, every team member will receive an invitation to complete the P&G Online Assessment . Complete it by the stated deadline. ⚠️ Important: At least half of your team must pass the assessment for your Round 1 submission to be evaluated. For example, at least 2 members of a 3- or 4-person team must pass. Step 4: Bring Your Big Idea to Life If your team qualifies, the Talent

The description is cut here. Read the full offer: https://jobsbylevel.com/jobs/p-g-peakathon-2026-flagship-p-g-case-competition-at-procter-gamble-1e498b

Source: https://jobsbylevel.com/jobs/p-g-peakathon-2026-flagship-p-g-case-competition-at-procter-gamble-1e498b

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