# Performance Marketing Director at Samsung Electronics

Samsung Electronics is hiring a Performance Marketing Director in Los Angeles, United States. Level rates it Little AI ●○○○; you can [apply on Level](https://jobsbylevel.com/go/83366e0d-4b45-4efc-91ac-1d5088f25c85?utm_medium=ai-agent).

AI Level 1, AI centrality 29 out of 100. 6100 Center Dr., 6th FL, Los Angeles, CA, USA.

## Details

- Company: [Samsung Electronics](https://jobsbylevel.com/companies/samsung-electronics)
- AI level: AI Level 1 (score 29 out of 100)
- Location: 6100 Center Dr., 6th FL, Los Angeles, CA, USA
- Posted: October 14, 2026
- Apply: https://jobsbylevel.com/go/83366e0d-4b45-4efc-91ac-1d5088f25c85?utm_medium=ai-agent

## Description

Position Summary Samsung TV Plus is a subscription-free streaming service built into Samsung devices. As a leader in FAST with more than 100 million monthly active users, Samsung TV Plus offers thousands of shows and movies on-demand all in one place. The streaming service carries over 5,000 ad-supported linear channels across 30 countries and is accessible exclusively on active Samsung devices. Samsung TV Plus is the exclusive FAST home to curated channels and live events, including the 2025 Jonas Brothers’ JONAS 20 Tour, Letterman TV, Conan O’Brien TV, The Ringer from Spotify, BillboardTV, and top digital Creators featuring Mark Rober TV, Dhar Mann TV and Michelle Khare’s Challenge Accepted. Samsung TV Plus is available on Samsung TVs, Galaxy devices, Samsung Smart Monitor, and Family Hub. Role and Responsibilities The Performance Marketing Director is a senior individual contributor role reporting to the Senior Director, Head of Global Marketing and PR, with full accountability for strategy development, hands-on execution, in-market quality, and performance results. The Director has a Global remit and owns the Samsung TV Plus performance marketing engine — paid and general media strategies across display, programmatic, and video; performance measurement and attribution; the marketing tech stack; and the Samsung TV surface promotion partnership (Home surface, on-device inventory, CTV, and hardware-integrated campaigns coordinated with Samsung HQ). We're looking for an experienced performance marketer with direct hands-on experience running paid media campaigns at meaningful spend levels, fluency in attribution methodology (marketing mix modeling, incrementality testing, lift studies), and a proven track record of contributing to service-level growth metrics such as MAU, retention, and hours of viewing. Experience at a streaming service — SVOD, AVOD, or FAST — is a strong plus. The right candidate is numerate, data-driven, ops-minded, hands-on, and comfortable partnering across Brand and Lifecycle Marketing, Content, PR, Product, and Creative functions to deliver performance outcomes. In the first 12 months, this role will complete a performance marketing audit and publish the FY27 performance plan, ship the first fully-automated display ads program at scale, deliver measurable marketing-attributable contribution to MAU growth, and partner with Samsung Ads and Samsung TV HQ counterparts to accelerate the on-device promotional roadmap. FAST is the fastest-growing video segment amongst consumers. This role offers the opportunity to work at the forefront of an exploding and ever-evolving media landscape and will play a key role in driving the growth of the Samsung TV Plus business. Skills and Qualifications • Own the Samsung TV Plus performance marketing playbook — paid, earned, and owned media strategy, measurement, and optimization — across display, programmatic, retargeting, video, Samsung TV surfaces, and owned channels. • Design and run always-on performance programs that contribute measurably to MAU and HOV, leveraging Samsung's media product inventory. • Own the demand-generation funnel dashboard — impressions, CTR, CPA, LTV, cohort retention, and contribution to MAU and HOV. • Own attribution onboarding and methodology in partnership with Insights and Analytics, including marketing mix modeling, incrementality testing, and lift studies. • Manage the marketing tech stack — DSP integrations, audience segmentation, analytics platforms, and A/B testing infrastructure. • Report MAU and HOV marketing contribution monthly to leadership. • Partner with Product, Samsung Ads, and Samsung TV HQ counterparts on on-device promotion, Home surface placements, and hardware-integrated campaigns. • Advance AI-native marketing operations within performance — creative testing at speed, budget-allocation modeling, and audience-signal enrichment. • Partner on performance creative — testing frameworks, variant rotation, and creative refresh

The description is cut here. Read the full offer: https://jobsbylevel.com/jobs/performance-marketing-director-at-samsung-electronics-b7d43e

Source: https://jobsbylevel.com/jobs/performance-marketing-director-at-samsung-electronics-b7d43e

## Cite this page

Level. https://jobsbylevel.com/jobs/performance-marketing-director-at-samsung-electronics-b7d43e.

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