# Performance Marketing Manager, Consumer Lending at NerdWallet

NerdWallet is hiring a Performance Marketing Manager, Consumer Lending for a remote role open to applicants in United States. Level rates it Little AI ●○○○; you can [apply on NerdWallet](https://jobsbylevel.com/go/7d7326f4-0412-44bb-af90-c96bee3aaedf?utm_medium=ai-agent).

AI Level 1, AI centrality 24 out of 100. Remote (NerdWallet US).

## Details

- Company: [NerdWallet](https://jobsbylevel.com/companies/nerdwallet)
- AI level: AI Level 1 (score 24 out of 100)
- Location: Remote (NerdWallet US)
- Posted: October 28, 2026
- Apply: https://jobsbylevel.com/go/7d7326f4-0412-44bb-af90-c96bee3aaedf?utm_medium=ai-agent
- Free CV review for this job: https://jobsbylevel.com/cv-review?job=performance-marketing-manager-consumer-lending-at-nerdwallet-4e1839

## Prepare for this job

The job page lists 3 likely interview questions for this offer, with a CV checklist: https://jobsbylevel.com/jobs/performance-marketing-manager-consumer-lending-at-nerdwallet-4e1839

## Description

Role Summary: We're looking for a paid media lead with a history of success in SEM, youtube, and display, to drive customer acquisition across multiple financial services verticals. Experience driving marketing results with Claude or Chat GPT is highly desirable. This is both a hands-on and strategic role: you'll build the roadmap, launch and optimize campaigns , and partner with analytics, business, creative, and engineering to continuously drive value for our customers and business. Success here requires strong data/creative/ monetization skills, a high degree of initiative, and a vision for paid marketing tactics and experiences in the age of AI. This role reports to the Managing Director. Where you can make an impact: Strategy & Campaign Ownership Own paid marketing strategy, execution, and performance across multiple verticals, aligning campaigns to each vertical's growth targets, funnel dynamics, and audience needs Build campaign structures across SEM, youtube, display, Open AI, and other platforms as needed Set objectives, bidding strategy, audience approach, budget allocation, and conversion events per campaign Manage campaigns end-to-end: setup, QA, pacing, troubleshooting, optimization Build testing plans for new verticals, bidding strategies, conversion events, creative angles, and funnel experiences AI Utilization Use AI tools to enhance and accelerate traditional marketing functions Use AI as your own personal agency - building high quality creative, data insights, and landing pages, etc to overcome blockers and limited resources Combine your own deep understanding of paid marketing with AI tools for novel and innovative purposes. Optimization & Performance Monitor marketing performance and diagnose CTR, CVR, and Revenue and monetization issues, data/tracking issues, funnel friction, monetization problems, and/or lead quality. Make budget and pacing calls based on performance trends and business priorities Stay current on platform, algorithm, privacy, and ad product changes Reporting & Stakeholder Communication Own recurring performance reporting — results, trends, learnings, risks, next steps Translate platform performance into business impact for vertical leads and leadership Communicate tracking issues, data discrepancies, and testing results clearly and proactively Data, Tracking & Measurement Partner with data, analytics, and engineering teams to define measurement needs and map new conversion events Troubleshoot discrepancies between platform and backend data (attribution, event firing, duplicates, timing) Help build measurement frameworks that optimize toward lead quality and business outcomes, not just volume Creative Strategy Lead creative strategy across verticals: messaging angles, hooks, scripts, static/video/UGC concepts Write creative briefs covering business goal, audience, value prop, and key claims Review assets for clarity and platform fit; give feedback through concept, script, and production stages Build creative testing roadmaps and turn results into next-round recommendations Landing Page & Funnel Strategy Evaluate landing pages and funnels for message match, conversion flow, and drop-off Recommend and support tests across landing pages, advertorials, lead forms, quizzes, and pre-qualification flows Ensure creative, landing pages, and tracking are aligned before launch Platform Partnerships & Competitive Research Manage relationships with platform reps; evaluate their recommendations against NerdWallet's goals and data quality Track competitor creative, offers, and funnel approaches; feed insights back into strategy Your experience: 5+ years of paid search experience, ideally in lead generation. Proven track record of utilizing AI tools (such as Claude, ChatGPT, Gemini) to accelerate marketing functions, gain data insights, and optimize creative processes. Forward-thinking vision regarding how and where to market in the age of AI and video, demonstrating the ability to craft tactics for

The description is cut here. Read the full offer: https://jobsbylevel.com/jobs/performance-marketing-manager-consumer-lending-at-nerdwallet-4e1839

Source: https://jobsbylevel.com/jobs/performance-marketing-manager-consumer-lending-at-nerdwallet-4e1839

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