# Principal AWS MP Channel Strategy , Channel Programs at Amazon

Amazon is hiring a Principal AWS MP Channel Strategy , Channel Programs in Seattle, United States. It pays $194k-$262k a year and Level rates it Little AI ●○○○; you can [apply on Amazon](https://jobsbylevel.com/go/065703ec-532a-46d1-94b7-ae4cbb9d76af?utm_medium=ai-agent).

AI Level 1, AI centrality 24 out of 100. US, WA, Seattle.

## Details

- Company: [Amazon](https://jobsbylevel.com/companies/amazon)
- AI level: AI Level 1 (score 24 out of 100)
- Location: US, WA, Seattle
- Salary: $194k-$262k
- Posted: October 27, 2026
- Apply: https://jobsbylevel.com/go/065703ec-532a-46d1-94b7-ae4cbb9d76af?utm_medium=ai-agent
- Free CV review for this job: https://jobsbylevel.com/cv-review?job=principal-aws-mp-channel-strategy-channel-programs-at-amazon-f29d69

## Description

This position is part of the AWS Specialist and Partner (ASP) Organization, within the Partner Core team. Amazon Web Services (AWS) is seeking a strategic Principal AWSMP Channel Strategy Program Leader to lead Go-To-Market (GTM) programs’ success for Independent Software Vendor (ISV), Generative AI (GenAI), and Foundation Model Provider partners selling to Channel Partners' end customers across all sizes and segments. This role will own the GTM strategy for Partner Core programs, incentives and co-sell tooling for ISV and GenAI partners serving all channel end customers globally. The role will work at the intersection of AWS Marketplace, program management, partner development management, sales teams, as well as AWS Solution Providers, Distributors, MSPs. The position will advise partner management, ISV partners, GenAI partners on creation, launch, and co-sell motions for software and GenAI products/solutions to deliver value for channel-served end customers, with additional emphasis on AWS Marketplace and AI solutions (including Amazon Bedrock). Key job responsibilities - Define and Lead the ISV and AWS Marketplace GTM programs & strategy for AWS Channel Programs with an emphasis on AI Solutions, including Amazon Bedrock - Create and execute comprehensive global GTM plans to accelerate adoption of AWS ISV partner solutions across Channel Partners, including partner messaging, campaign motions, and co-sell playbooks - Lead report on program health, conversion metrics, and revenue impact from Amazon Bedrock opportunities and revenue flowing via AWS Channel Partners and lead programmatic strategies to accelerate and grow - Enable and scale CPPO (Channel Partner Private Offer) and MPPO (Marketplace Private Offer) mechanisms via new GenAI Partners and Solutions, driving Channel Programs growth - Collaborate with ASP product teams to improve tooling through partner intelligence, communicating business demands, and partner feedback accordingly. - Lead and build scalable enablement for AWS sellers, ISV partners, GenAI partners, and Channel Partners to drive successful co-sell motions across all segments, including partner-ready content, training materials, and go-to-market resources - Work cross-functionally with marketing, partner programs, sales, and various geography teams to coordinate GTM motions. About the team Diverse Experiences AWS values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn’t followed a traditional path, or includes alternative experiences, don’t let it stop you from applying. Why AWS? Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating — that’s why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses. Inclusive Team Culture AWS values curiosity and connection. Our employee-led and company-sponsored affinity groups promote inclusion and empower our people to take pride in what makes us unique. Our inclusion events foster stronger, more collaborative teams. Our continual innovation is fueled by the bold ideas, fresh perspectives, and passionate voices our teams bring to everything we do. Mentorship & Career Growth We’re continuously raising our performance bar as we strive to become Earth’s Best Employer. That’s why you’ll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional. Work/Life Balance We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why we strive for flexibility as part of our working culture. When we feel supported in the workplace and at home, there’s nothing we can’t achieve. Basic qualifications - Experience

The description is cut here. Read the full offer: https://jobsbylevel.com/jobs/principal-aws-mp-channel-strategy-channel-programs-at-amazon-f29d69

Source: https://jobsbylevel.com/jobs/principal-aws-mp-channel-strategy-channel-programs-at-amazon-f29d69

## Cite this page

Level. https://jobsbylevel.com/jobs/principal-aws-mp-channel-strategy-channel-programs-at-amazon-f29d69.

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