# Principal Brand Designer at Snorkel AI

Snorkel AI is hiring a Principal Brand Designer in New York and San Francisco, United States. It pays $225k-$280k a year and Level rates it Works on AI ●●●○; you can [apply on Snorkel AI](https://jobsbylevel.com/go/2d9088a4-9233-4d3d-bd84-00a92b4e85f9?utm_medium=ai-agent).

AI Level 3, AI centrality 65 out of 100. New York City, NY (Hybrid); San Francisco, CA (Hybrid).

## Details

- Company: [Snorkel AI](https://jobsbylevel.com/companies/snorkel-ai)
- AI level: AI Level 3 (score 65 out of 100)
- Location: New York City, NY (Hybrid); San Francisco, CA (Hybrid)
- Salary: $225k-$280k
- Posted: October 2, 2026
- Apply: https://jobsbylevel.com/go/2d9088a4-9233-4d3d-bd84-00a92b4e85f9?utm_medium=ai-agent
- Free CV review for this job: https://jobsbylevel.com/cv-review?job=principal-brand-designer-at-snorkel-ai-2cc257

## Prepare for this job

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## Description

About Snorkel Snorkel AI is the frontier AI data lab, helping teams build the data and environments behind high-performing frontier and agentic AI. We combine technology with research-driven AI data development to create datasets, benchmarks, evals, and custom solutions for real-world AI systems. Founded out of the Stanford AI Lab in 2019, Snorkel works with leading AI labs and enterprises to move from better data to better outcomes. Excited to help us redefine how AI is built? Apply to be the newest Snorkeler! About the Team Snorkel's Marketing team shapes how the AI industry understands frontier data development. We're a team spanning brand, content, communications, product marketing, growth, community, and events, and we work directly with our founders and research team to turn original research into market-defining stories. Brand sits at the center of that work: it's how a data research lab earns attention from frontier labs, Fortune 500 enterprises, top researchers, and the domain experts who contribute to our work. About the Role We're hiring a Principal Brand Designer to own the evolution of Snorkel's brand identity. Snorkel has changed faster than its brand has. You'll close that gap: defining where the visual identity goes next, building the system that carries it, and making sure every surface, from the website to a NeurIPS booth to a benchmark leaderboard, looks like it came from the most rigorous lab in AI. This is a senior individual-contributor role with real leverage and autonomy. You'll be hands-on in the work, and you'll also manage our design agency and a bench of freelance contractors, setting direction, reviewing work, and holding a high bar across everything they ship. This role reports to the CMO. Responsibilities Own the brand identity. Lead the next evolution of Snorkel's visual identity, including logo system, typography, color, illustration, iconography, data visualization, motion, and photography direction. Build and govern the brand system. Create and maintain brand guidelines, Figma libraries, templates, and design artifacts that let marketing, sales, research, and recruiting produce on-brand work without a designer in the loop. Manage our design agency and contractors. Brief, set creative direction, run reviews, and own quality, scope, timelines, and budget across agency and freelance partners. Decide what gets built in-house versus outsourced, and build the contractor bench as needs grow. Design high-visibility launches. Lead creative for major moments, including funding and company announcements, research and benchmark launches, flagship events like our Frontier Data Summit, and conference presence at NeurIPS and other AI venues. Make research legible and beautiful. Develop a distinctive visual language for technical content: benchmark results, charts, diagrams, papers, leaderboards, and research blog posts. Partner with researchers so our ideas are as clear visually as they are rigorous. Raise the bar across surfaces. Partner with web, content, and product marketing on the website, campaigns, social, sales decks, and event experiences so the brand holds together end to end. Set the design operating model. Establish intake, prioritization, review, and approval processes, and introduce AI-assisted design workflows where they make the team faster without lowering quality. About You You've shaped a brand. You have strong opinions about craft and can defend them to a founder, a researcher, or an agency creative director – yet you maintain flexibility with letting the brand organically evolve in a dynamic space like AI. You're as comfortable redesigning a logo system as you are giving precise, actionable feedback. You're drawn to technical subject matter and see explaining complex ideas visually as a design problem worth solving. You move fast, you own outcomes, and you raise the standard of everyone you work with. Requirements 8+ years of brand or visual design experience, including in-house brand

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