# Product Area Lead - Digital Sales & Service   Enablement at ING

ING is hiring a Product Area Lead - Digital Sales & Service   Enablement in Sydney, Australia. Level rates it Little AI ●○○○; you can [apply on ING](https://jobsbylevel.com/go/69beabe1-5ef2-4f43-afeb-d609e705d7b0?utm_medium=ai-agent).

AI Level 1, AI centrality 35 out of 100. Sydney.

## Details

- Company: [ING](https://jobsbylevel.com/companies/ing)
- AI level: AI Level 1 (score 35 out of 100)
- Location: Sydney
- Posted: November 11, 2026
- Apply: https://jobsbylevel.com/go/69beabe1-5ef2-4f43-afeb-d609e705d7b0?utm_medium=ai-agent
- Free CV review for this job: https://jobsbylevel.com/cv-review?job=product-area-lead-digital-sales-service-enablement-at-ing-657165

## Description

Sydney | Digital & Assisted Channels Tribe | Retail Banking Are you passionate about creating exceptional digital experiences that make banking simpler for customers and drive better commercial outcomes? We’re looking for an experienced people and delivery leader to shape the future of digital sales and servicing across app and web. Leading a team of Product Leads and multiple agile squads, you’ll drive the delivery and optimisation of key digital journeys, from our public website, CMS and search experience to enabling product sales, self-service and straight-through processing. Working closely with Product, Technology and Global teams, you’ll help connect journeys across the organisation, bring more servicing into digital channels and reduce the need for customers to contact us. It’s an exciting opportunity for someone who enjoys working at the intersection of customer experience, product, technology and commercial outcomes, while leading teams through the next stage of our mobile led digital transformation. What You'll Do Lead the digital sales and service strategy and roadmap across app and web, turning customer needs, commercial opportunities and regulatory requirements into clear priorities. Own and optimise the public website as a key digital channel, continuously improving its content and experience to support customer needs, drive acquisition and create a seamless pathway into the app. Own the CMS and digital content capabilities across web and app, ensuring content is easy to manage, relevant and consistent, while continuously improving search and discoverability. Enable digital sales and acquisition journeys, partnering across the business to improve conversion and deliver reusable digital capabilities that support multiple products. Drive greater digital self-service and straight-through processing, making it easier for customers to get things done digitally and reducing the need to contact the service centre. Connect delivery across product, technology and global teams, creating consistent, intuitive journeys and making effective use of reusable capabilities and design patterns. Lead, coach and develop Product Leads and agile squads, strengthening product craft, accountability and delivery excellence. What We're Looking For Experience leading digital product delivery teams within banking, financial services or similarly complex global environments. Exceptional experience across web or mobile app delivery, with exposure to both highly regarded. Confidence partnering with engineers and technology teams, with an understanding of how digital products are designed, built and brought to market in an agile way. A collaborative and influential stakeholder manager who can navigate competing priorities and build strong relationships across business and technology teams. A pragmatic, curious and structured leader who enjoys understanding the true content, bringing clarity to complexity and helping teams perform at their best. Why This Role? Lead a team with genuine impact on the customer journeys in both our web and app channel.. Influence the future direction of digital self-service and digital sales Work within a highly collaborative agile environment alongside experienced product, design and engineering teams. Be part of a large-scale digital transformation agenda with significant visibility across the organisation, bringing our app to the next level. Opportunity to work with both local and global stakeholders, contributing to initiatives that have broad customer and business impact. Application Information To help us better understand your experience, we encourage candidates to include a cover letter highlighting: Your experience leading digital product, web and/or mobile app initiatives. Examples of working with agile squads and technology teams to deliver customer outcomes. Leadership experience, particularly leading leaders and developing high-performing teams. Experience within banking, financial services or other

The description is cut here. Read the full offer: https://jobsbylevel.com/jobs/product-area-lead-digital-sales-service-enablement-at-ing-657165

Source: https://jobsbylevel.com/jobs/product-area-lead-digital-sales-service-enablement-at-ing-657165

## Cite this page

Level. https://jobsbylevel.com/jobs/product-area-lead-digital-sales-service-enablement-at-ing-657165.

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