# Product Director – Marketing at Ubisoft

Ubisoft is hiring a Product Director – Marketing in Sofia, Bulgaria. Level rates it Little AI ●○○○; you can [apply on Ubisoft](https://jobsbylevel.com/go/daa7821e-14da-4250-ab55-79a73023b8f2?utm_medium=ai-agent).

AI Level 1, AI centrality 0 out of 100. Sofia, Sofia City Province, Bulgaria.

## Details

- Company: [Ubisoft](https://jobsbylevel.com/companies/ubisoft)
- AI level: AI Level 1 (score 0 out of 100)
- Location: Sofia, Sofia City Province, Bulgaria
- Posted: November 10, 2026
- Apply: https://jobsbylevel.com/go/daa7821e-14da-4250-ab55-79a73023b8f2?utm_medium=ai-agent
- Free CV review for this job: https://jobsbylevel.com/cv-review?job=product-director-marketing-at-ubisoft-7bfa50

## Prepare for this job

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## Description

Ubisoft is a global leader in gaming with teams across the world creating original and memorable gaming experiences, from Assassin’s Creed, Rainbow Six, to Just Dance and more. We believe diverse perspectives help both players and teams thrive. If you’re passionate about innovation and pushing entertainment boundaries, join our journey and help us create the unknown! Founded in 2006, Ubisoft Sofia celebrates 20 years as a leading AAA studio, now home to over 220 professionals. Part of Vantage Studios, the creative house behind Assassin’s Creed, Far Cry, and Rainbow Six, the team in Sofia has contributed to 22 titles across major platforms. A longtime Assassin’s Creed partner, the studio has contributed to the creation of iconic entries including Black Flag, Origins, Valhalla, Mirage, and Shadows, while also leading key projects such as Liberation and Rogue. Ubisoft Sofia continues to shape immersive experiences through creativity, expertise, and innovation. Summary The Product Director – Marketing will define the game’s positioning and articulate it for the communications & marketing plan and communication strategy. As part of the game core team, the Product Director – Marketing is responsible to shape and enrich the definition and the appeal of the product to ensure its marketability (match players’ needs and to stand out on the market). Daily onsite collaboration with the team in Sofia, Bulgaria, is strongly preferred given the business needs of the role. Therefore: Full-time residence in Sofia or willingness to relocate would be considered a significant advantage. Exceptional candidates not based in Sofia may be considered subject to frequent travel and regular onsite presence. Responsibilities The main objectives of the Product Director – Marketing are to: Audience and Market Analysis Bring a 360° understanding and knowledge of the audience and market to the core team. Secure, harmonize, and analyze the data and surveys necessary to prioritize and leverage audience and market insights. Product Definition and Positioning Define the key elements of the product offer (audience, value proposition, market segment). Own the positioning of the product with the buy-in of HQ and Publishing. Channel the creative vision of the product to maximize its marketability potential. Strategically guide and refine the product definition with the core team. Contribute to business choices for the product: refine the business model, sales objectives, SKU choices, and financial strategies based on market and player insights. Communication and Marketing Strategy Orchestrate the communication strategy until the announcement and anticipate go-to-market needs: define the marketability pillars (key themes, key messages, tone), co-define marketing assets with Publishing teams. Post-announcement, support the execution of the communication campaign vision: review and provide feedback on assets, guide choices based on product knowledge, and support agencies in asset execution. Contribute to defining the assets required for the overall campaign in collaboration with Publishing teams. Documentation and Internal Communication Drive the formalization of all elements constituting the product (game bible, style guides, 360° vision). Contribute to or lead gate preparations and presentations. Be the product ambassador toward company stakeholders: brief and rally them around a common vision. Embody the product vision toward the teams working on it: evangelize and inspire. Content Consistency and Differentiation Ensure game content aligns with the product positioning. Contribute to differentiation (artistic direction, value propositions, etc.). Help prioritize features and guide production teams with benchmarks and industry trends. Brand Alignment Align the product with the brand it belongs to. For a stand-alone product, produce foundational brand work to define the product’s scope. Resource Management Define and manage the resources required to operate the

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