# Product Marketing Manager — Self-Serve Decisioning Platform, Retail Business Services (RBS) at Amazon

Amazon is hiring a Product Marketing Manager — Self-Serve Decisioning Platform, Retail Business Services (RBS) in Bengaluru, India. Level rates it Works on AI ●●●○; you can [apply on Amazon](https://jobsbylevel.com/go/02b157b0-3a4b-4615-8e9d-4c87a1dc93a5?utm_medium=ai-agent).

AI Level 3, AI centrality 65 out of 100. IN, KA, Bengaluru.

## Details

- Company: [Amazon](https://jobsbylevel.com/companies/amazon)
- AI level: AI Level 3 (score 65 out of 100)
- Location: IN, KA, Bengaluru
- Posted: June 22, 2026
- Apply: https://jobsbylevel.com/go/02b157b0-3a4b-4615-8e9d-4c87a1dc93a5?utm_medium=ai-agent
- Free CV review for this job: https://jobsbylevel.com/cv-review?job=product-marketing-manager-self-serve-decisioning-platform-retail-business-services-rbs-at-amazon-3b4d7a

## Prepare for this job

The job page lists 5 likely interview questions for this offer, with a CV checklist: https://jobsbylevel.com/jobs/product-marketing-manager-self-serve-decisioning-platform-retail-business-services-rbs-at-amazon-3b4d7a

## Description

We are building Amazon's first horizontal self-serve decisioning platform — an intelligence layer that upgrades static rule-based systems into outcome-learning, context-aware decision engines. The platform serves multiple tenants across multiple organizations and domains, each with distinct adoption barriers, decision types, and stakeholder personas. We are looking for a Product Marketing Manager to own and execute the adoption strategy for this platform. This is not a traditional marketing role — it requires equal parts strategic thinking, stakeholder management, and hands-on execution in a highly technical, multi-org environment where trust is earned Key job responsibilities Demand Generation & Awareness • Design and execute proof-led marketing campaigns that move system owners from unaware to actively considering the platform • Create compelling experiential demos, case studies, and proof-point collateral grounded in production data • Drive multi-tenant, multi-org awareness across diverse personas: system owners, engineering leads, domain SMEs, and senior leadership sponsors Adoption Funnel Ownership • Own the full adoption funnel: awareness → consideration → prototyping → onboarding → live • Identify and address persona-specific barriers at each stage — awareness and perceived ROI at the top, data readiness and bandwidth commitment in the middle, trust and governance at launch • Build and maintain tenant pipeline visibility — track where each prospect is in their lifecycle and what moves them forward Go-to-Market Execution • Develop and iterate on messaging and positioning that resonates with technical and non-technical stakeholders across multiple organizations • Create onboarding enablement assets: tenant-facing toolkits, self-serve assessment guides, workshop playbooks, and experiential prototyping materials • Partner with product, science, and engineering teams to translate platform capabilities into customer-facing value narratives Cross-Org Stakeholder Management • Navigate complex multi-persona commitment structures (builder, system owner, sponsor) across organizational boundaries • Build relationships with decision-makers in prospective tenant orgs and drive them through consideration cycles • Work closely with UDE organizations to align defect-driven demand with platform onboarding pipeline Measurement & Iteration • Define and track adoption metrics: funnel conversion rates, time-to-onboard, awareness penetration, pipeline quality • Run experiments on messaging, channels, and engagement tactics — iterate based on data • Report adoption health to platform leadership with actionable insights Basic qualifications - 5+ years of professional non-internship marketing experience - 5+ years of product or program management, product marketing, business development or technology experience - Experience communicating technical concepts and processes using clear, simple language and visuals - Experience driving demand and managing a customer funnel across multiple channels - Experience in building and driving adoption of new tools - Experience marketing horizontal platforms or developer/infrastructure tools to internal or external enterprise audiences - Demonstrated ability to drive adoption in multi-stakeholder environments where the buyer ≠ the user ≠ the sponsor Preferred qualifications - Experience in platform adoption within large-scale technology organizations (internal platforms, SaaS, or enterprise tooling) - Familiarity with ML/AI product marketing — ability to credibly engage with science and engineering teams - Experience with multi-tenant platform economics and self-serve go-to-market models - Background in change management or organizational adoption (navigating trust barriers, consideration cycles, cross-org alignment) - Data-driven mindset: comfortable with funnel analytics, cohort analysis, and experimentation frameworks - MBA or equivalent experience in product marketing strategy Our inclusive culture

The description is cut here. Read the full offer: https://jobsbylevel.com/jobs/product-marketing-manager-self-serve-decisioning-platform-retail-business-services-rbs-at-amazon-3b4d7a

Source: https://jobsbylevel.com/jobs/product-marketing-manager-self-serve-decisioning-platform-retail-business-services-rbs-at-amazon-3b4d7a

## Cite this page

Level. https://jobsbylevel.com/jobs/product-marketing-manager-self-serve-decisioning-platform-retail-business-services-rbs-at-amazon-3b4d7a.

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