# Product Owner Funnel Optimization | Acquisition - Home'Bank App @ING Bank at ING

ING is hiring a Product Owner Funnel Optimization | Acquisition - Home'Bank App @ING Bank. Level rates it Little AI ●○○○; you can [apply on Level](https://jobsbylevel.com/go/52ed067d-7d7c-4958-b92d-63f854f84054?utm_medium=ai-agent).

AI Level 1, AI centrality 10 out of 100. Expo Business Park.

## Details

- Company: [ING](https://jobsbylevel.com/companies/ing)
- AI level: AI Level 1 (score 10 out of 100)
- Location: Expo Business Park
- Posted: August 5, 2026
- Apply: https://jobsbylevel.com/go/52ed067d-7d7c-4958-b92d-63f854f84054?utm_medium=ai-agent

## Prepare for this job

The job page lists 5 likely interview questions for this offer, with a CV checklist: https://jobsbylevel.com/jobs/product-owner-funnel-optimization-acquisition-home-bank-app-ing-bank-at-ing-16ee7c

## Description

Mission Join us to transform how customers enter and activate their relationship with ING through the Home'Bank app . In this role, you will own the optimization of the end-to-end acquisition funnel within the mobile app , ensuring that every step - from install to activation - delivers a seamless, high-converting experience. You will directly impact conversion rates, customer activation and primary relationship growth , by identifying friction points and turning data into actionable improvements. This is a high-impact role at the core of our ambition to build a scalable acquisition flywheel , moving from campaign-driven growth to product-led, sustainable growth . If you are passionate about mobile journeys, experimentation and data-driven optimization , this role gives you the opportunity to shape one of ING’s most critical growth engines. About the team You will be part of the Acquisition & Growth ecosystem , working at the intersection of: Mobile (Home'Bank app); Digital Marketing & Performance; Product & Engineering; UX/UI & Customer Experience; Data & Analytics; We work in a highly collaborative, cross-functional setup, where: Decisions are driven by data and experimentation; Teams operate in a test & learn mindset; Impact is measured through conversion, activation and engagement KPIs; The environment is: Fast-paced and outcome-oriented; Focused on continuous improvement and scaling what works; Open to innovation, automation and AI-driven capabilities; What success looks like (first 6–12 months) This person is expected to grow onboarding funnel CVR with 10pp; This person is expected to fix top 5 qualitative painpoints from clients related to the onboarding flow; Your day-to-day Funnel analysis & optimization Analyze the end-to-end mobile acquisition funnel (install → onboarding → activation); Identify drop-offs, frictions and conversion gaps; Monitor KPIs such as CVR, activation rate and step-by-step performance; Experimentation & growth Design and drive A/B tests and experimentation initiatives; Translate insights into clear hypotheses and measurable improvements; Contribute to a continuous test → learn → scale loop; Customer journey & experience Optimize in-app onboarding flows, screens and interactions; Work closely with UX to improve clarity, simplicity and trust; Ensure a seamless transition from acquisition → activation → engagement; Cross-functional collaboration Partner with Product Owners, developers and marketers to implement improvements; Align funnel optimization with traffic quality and campaign strategy; Bridge business needs with technical execution; Data & performance tracking Build and maintain funnel dashboards and performance tracking; Ensure proper event tracking and measurement within the app; Provide insights and recommendations to stakeholders; What you bring to the team Experience & mindset Experience in funnel optimization, CRO, digital acquisition or product analytics; Strong understanding of mobile app journeys and user behavior; Mindset focused on conversion, performance and continuous improvement; Analytical skills Strong ability to interpret data and identify actionable insights; Experience with analytics tools (e.g. GA4/Adobe, MMP, Amplitude, etc.) is a plus; Comfortable working with KPIs, drop-offs and performance metrics; Experimentation & growth Hands-on experience with A/B testing and experimentation frameworks; Ability to define hypotheses, measure impact and scale results; Technical understanding Good understanding of app environments, tracking and implementation logic; Ability to collaborate effectively with engineering teams; Collaboration & communication Strong stakeholder management skills; Clear, structured and action-oriented communication; Ability to translate insights into business and product actions; What we offer Impactful work in a fun, inclusive and highly collaborative environment; Modern, open office spaces built for teamwork and creative work; Hybrid working model with

The description is cut here. Read the full offer: https://jobsbylevel.com/jobs/product-owner-funnel-optimization-acquisition-home-bank-app-ing-bank-at-ing-16ee7c

Source: https://jobsbylevel.com/jobs/product-owner-funnel-optimization-acquisition-home-bank-app-ing-bank-at-ing-16ee7c

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