# Proposition Go-To-Market Manager (Quản lý Triển khai Sản phẩm) at Prudential plc

Prudential plc is hiring a Proposition Go-To-Market Manager (Quản lý Triển khai Sản phẩm). Level rates it Little AI ●○○○; you can [apply on Prudential plc](https://jobsbylevel.com/go/68e4e36c-e9b8-4e7d-8eed-90a332c7b88b?utm_medium=ai-agent).

AI Level 1, AI centrality 26 out of 100. Thành phố Hồ Chí Minh.

## Details

- Company: [Prudential plc](https://jobsbylevel.com/companies/prudential-plc)
- AI level: AI Level 1 (score 26 out of 100)
- Location: Thành phố Hồ Chí Minh
- Posted: November 13, 2026
- Apply: https://jobsbylevel.com/go/68e4e36c-e9b8-4e7d-8eed-90a332c7b88b?utm_medium=ai-agent
- Free CV review for this job: https://jobsbylevel.com/cv-review?job=proposition-go-to-market-manager-quan-ly-trien-khai-san-pham-at-prudential-plc-1f987d

## Description

Prudential’s purpose is to be partners for every life and protectors for every future. Our purpose encourages everything we do by creating a culture in which diversity is celebrated and inclusion assured, for our people, customers, and partners. We provide a platform for our people to do their best work and make an impact to the business, and we support our people’s career ambitions. We pledge to make Prudential a place where you can Connect, Grow, and Succeed. JOB PURPOSES Be responsible for shaping how Prudential takes priority products and propositions to market, activates them across customer and distribution channels, and builds coordinated adoption among customers, agents and business partners. The role translates approved propositions and commercial priorities into integrated GTM strategies, connecting market positioning, customer activation, channel activation, salesforce engagement, training integration and market amplification. JOB RESPONSIBILITIES 1. Define GTM Strategy & Launch Architecture Work with Line Manager to develop the integrated GTM strategy for propositions. Define: GTM objectives and launch priorities Priority customer, advisor and partner audiences Market-entry and launch approach Pre-launch, launch, scale-up and sustain phases Integrated activation strategy Master GTM roadmap Determine how each proposition will be introduced, explained, activated, amplified and sustained across customer, distribution, partner and public-market channels. 2. Lead Integrated GTM Planning & Activation Readiness Translate the GTM strategy into an integrated launch plan covering: Market positioning and proposition articulation Customer engagement and activation Channel activation Salesforce engagement Training integration Campaign and communications Launch content and assets Connect priority propositions with Prudential’s master brand and strategic platforms. Ensure consistency across public communications, customer engagement, salesforce conversations, training content and channel activation. Establish a clear GTM plan to align stakeholders, track activation milestones, manage dependencies and escalate decisions. Maintain a consolidated view of GTM activation readiness, including proposition inputs, campaign materials, customer communications, channel plans, salesforce engagement, training integration and launch assets. 3. Lead Integrated Channel Activation Develop the integrated activation strategy across Agency, Partnership Distribution, Customer, Digital and other relevant channels. Partner with channel leaders and channel-marketing teams to translate the master GTM strategy into channel-specific activation plans. Connect: Advisor and partner activation Product roadshows, and launch events Branch and office activation Customer engagement Public campaign and market amplification Monitor agreed activation milestones and work with workstream owners to address gaps affecting the GTM plan and follow up to ensure all activities are delivered on time. 4. Drive Salesforce Engagement & Training Integration Define the salesforce-engagement strategy for priority launches. Partner with Product, Training and Distribution to build an engagement journey covering: Customer needs and target situations Proposition value and differentiation Product knowledge and features Customer use cases and proof points Customer conversation and objection handling Launch activities and field reinforcement 5. Lead Campaign & Market Amplification Develop the creative and campaign platform that brings priority propositions to life. Campaign and communications strategy Creative platform and launch concept Product and proposition storytelling Customer education and content Media, social and PR activation KOL, partnership and customer-facing activation 6. Drive GTM Performance & Activation Optimization Define success-measure for GTM delivery, channel activation, salesforce engagement, customer response and communications effectiveness. Monitor launch

The description is cut here. Read the full offer: https://jobsbylevel.com/jobs/proposition-go-to-market-manager-quan-ly-trien-khai-san-pham-at-prudential-plc-1f987d

Source: https://jobsbylevel.com/jobs/proposition-go-to-market-manager-quan-ly-trien-khai-san-pham-at-prudential-plc-1f987d

## Cite this page

Level. https://jobsbylevel.com/jobs/proposition-go-to-market-manager-quan-ly-trien-khai-san-pham-at-prudential-plc-1f987d.

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