# Regional Marketing Lead - Central Region at Etihad Airways

Etihad Airways is hiring a Regional Marketing Lead - Central Region in Abu Dhabi, United Arab Emirates. Level rates it Little AI ●○○○; you can [apply on Etihad Airways](https://jobsbylevel.com/go/5c48851d-ab37-40b0-a216-7eb1c5b061d3?utm_medium=ai-agent).

AI Level 1, AI centrality 0 out of 100. Abu Dhabi, United Arab Emirates.

## Details

- Company: [Etihad Airways](https://jobsbylevel.com/companies/etihad-airways)
- AI level: AI Level 1 (score 0 out of 100)
- Location: Abu Dhabi, United Arab Emirates
- Posted: October 29, 2026
- Apply: https://jobsbylevel.com/go/5c48851d-ab37-40b0-a216-7eb1c5b061d3?utm_medium=ai-agent
- Free CV review for this job: https://jobsbylevel.com/cv-review?job=regional-marketing-lead-central-region-at-etihad-airways-9b01f8

## Prepare for this job

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## Description

Synopsis The Regional Marketing Lead is accountable for the delivery of full-funnel marketing activity across the region. The role ensures that global brand, network, and commercial priorities are effectively translated into regionally relevant marketing campaigns that drive demand, revenue, and long-term customer value. Working under the direction of the Head of Marketing, this role is responsible for shaping and executing insight-led, performance-driven regional marketing strategies, while maintaining consistent brand expression across all touchpoints. The role is well suited to someone with a strong creative flair who can confidently manage and inspire creativity while balancing commercial objectives, performance metrics, and return on investment. Accountabilities Regional Marketing Execution • Lead the planning and delivery of integrated, full-funnel marketing campaigns across paid (digital & offline), owned and earned channels for multiple countries within the region. • Own the strategy and implementation of the Country Execution Plans, translating global and regional priorities into market-level plans and ensuring delivery across all countries in the region. • Bring local market dynamics, customer behaviours, cultural nuances, and competitive landscapes into campaign planning, ensuring output is locally relevant. Stakeholder Collaboration • Partner closely with teams across the Revenue & Commercial division to support route launches, network changes, seasonal peaks, and tactical commercial initiatives. • Ensure integrated planning and execution across marketing, brand, and sponsorship activity, with timely, impactful, and commercially effective delivery. • Serve as the primary marketing point of contact for the region coordinating inputs from global teams and external partners to ensure seamless delivery of regional marketing priorities. • Lead and influence external agency partners as required, ensuring high-quality output, on-time delivery, and adherence to brand standards and performance expectations. Budget & Reporting • Manage the regional marketing budget end-to-end, including planning, allocation, tracking, and optimisation, ensuring spend is aligned to strategic priorities and delivers measurable commercial impact. • Analyse campaign, channel, and market performance using data and insights to continuously optimise messaging, channel mix, targeting, and investment, ensuring marketing effectiveness across the region. • Capture learnings to support continuous improvement in marketing execution. Ways of Working • Operate with exceptional attention to detail and accuracy. • Manage multiple workstreams concurrently in a fast-paced environment. • Demonstrate a proactive, organised and collaborative approach to delivery. • Bachelor’s degree in Marketing, Business, or a related field. • 7+ years of progressive marketing experience, with a strong track record in regional or multi-country roles within aviation, travel, retail, FMCG, or another complex, consumer-facing industry. • Demonstrated ownership of full-funnel marketing strategy and delivery, spanning brand, digital, and offline channels, with clear accountability for commercial outcomes. • Strong commercial and analytical capability, with experience using data, insights, and performance metrics to optimise campaigns, channel mix, and marketing investment. • Proven stakeholder management skills, with the ability to influence and collaborate effectively across senior internal stakeholders. • Ability to operate confidently in a fast-paced organisation, managing competing priorities and delivering results under tight timelines. • International or cross-cultural working experience is strongly preferred, with exposure to diverse markets and customer segments. Job close date: 12th November Etihad Airways is more than the UAE’s national airline - we’re shaping the future of global aviation. From our hub in Abu Dhabi, we connect people across continents and cultures, while

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Level. https://jobsbylevel.com/jobs/regional-marketing-lead-central-region-at-etihad-airways-9b01f8.

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