# Regional Social Media & Influencer Lead at Diageo

Diageo is hiring a Regional Social Media & Influencer Lead in Mexico City, Mexico. Level rates it Little AI ●○○○; you can [apply on Level](https://jobsbylevel.com/go/ed2941fc-6565-43bf-8463-5b4a3b9c2fec?utm_medium=ai-agent).

AI Level 1, AI centrality 33 out of 100. Mexico City, Mexico.

## Details

- Company: [Diageo](https://jobsbylevel.com/companies/diageo)
- AI level: AI Level 1 (score 33 out of 100)
- Location: Mexico City, Mexico
- Posted: October 14, 2026
- Apply: https://jobsbylevel.com/go/ed2941fc-6565-43bf-8463-5b4a3b9c2fec?utm_medium=ai-agent

## Description

Job Description : Role Purpose Lead the end-to-end regional social and influencer strategy, execution and optimisation for an spaa specificecific category (to be defined) , driving brand growth, cultural relevance and consumer engagement across social and creator ecosystems. This role is accountable for managing Regional and priority Local “Jewel” social handles, delivering best-in-class always-on and campaign-based content, and ensuring influencer and creator activation is fully integrated, amplified and optimised within Connected Reach plans. Acts as the regional centre of excellence for social and influencer marketing, elevating creative impact, community engagement and platform innovation across markets. Key Responsibilities Strategy & Planning Own the development and deployment of regional social and influencer strategies aligned to category priorities, brand positioning and Connected Reach frameworks. Translate integrated campaign strategies into social-first and creator-led approaches that maximise cultural relevance and engagement. Define the role of social and influencers within the full-funnel ecosystem, ensuring alignment with Paid, Retail Media and broader marketing activity. Content & Channel Management Lead management of Regional and Local Jewel social handles, ensuring consistent, high-quality execution aligned with brand guidelines and platform best practices. Oversee development and delivery of robust content calendars, balancing always-on content with campaign bursts. Ensure content is optimised for platform performance, audience engagement and relevance across markets. Drive innovation in content formats, leveraging new platform features, trends and emerging behaviours. Community & Engagement Own community management strategy and execution, ensuring timely, authentic and on-brand interaction with consumers. Build and maintain strong brand communities, driving engagement, advocacy and loyalty. Define escalation frameworks and governance for community management, including crisis handling and reputational risk mitigation. Influencer & Creator Activation Lead regional influencer and creator strategy, identifying priority talent, platforms and partnerships. Oversee end-to-end creator activation, from briefing and contracting through to execution and performance optimisation. Ensure influencer programmes are integrated into wider campaigns and aligned to brand objectives and audience strategies. Drive long-term creator partnerships to build brand equity and sustained engagement. Integration & Amplification Ensure social and influencer content is fully integrated into Connected Reach plans and effectively amplified through Paid and Retail Media channels. Collaborate with Media Planning & Activation teams to maximise reach, efficiency and effectiveness of content distribution. Ensure alignment between organic and paid social to deliver cohesive and high-performing campaigns. Performance & Optimisation Define and track key social, content and influencer KPIs, including engagement, reach, sentiment, brand lift and conversion impact. Continuously optimise content, community and creator strategies based on data, insights and performance trends. Lead a test-and-learn agenda across formats, platforms, creators and content strategies. Data, Tools & Innovation Drive adoption of social listening, audience insight and content optimisation tools to inform decision making. Leverage AI-enabled content development, personalisation and performance optimisation to improve efficiency and effectiveness. Stay ahead of platform evolution, cultural trends and emerging technologies to maintain competitive advantage. Governance & Compliance Act as the regional standard bearer for responsible social and influencer marketing, ensuring compliance with the Diageo Marketing Code (DMC), influencer disclosure regulations, platform policies, data privacy and brand safety standards. Ensure all content and partnerships adhere to legal, ethical

The description is cut here. Read the full offer: https://jobsbylevel.com/jobs/regional-social-media-influencer-lead-at-diageo-8d8bd9

Source: https://jobsbylevel.com/jobs/regional-social-media-influencer-lead-at-diageo-8d8bd9

## Cite this page

Level. https://jobsbylevel.com/jobs/regional-social-media-influencer-lead-at-diageo-8d8bd9.

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