# Retail and Customer Insights Analyst at Diageo

Diageo is hiring a Retail and Customer Insights Analyst in Nairobi, Kenya. Level rates it Little AI ●○○○; you can [apply on Diageo](https://jobsbylevel.com/go/cf527e73-905b-47a5-9c13-3ebecfc44e0e?utm_medium=ai-agent).

AI Level 1, AI centrality 24 out of 100. Nairobi, Kenya.

## Details

- Company: [Diageo](https://jobsbylevel.com/companies/diageo)
- AI level: AI Level 1 (score 24 out of 100)
- Location: Nairobi, Kenya
- Posted: October 25, 2026
- Apply: https://jobsbylevel.com/go/cf527e73-905b-47a5-9c13-3ebecfc44e0e?utm_medium=ai-agent
- Free CV review for this job: https://jobsbylevel.com/cv-review?job=retail-and-customer-insights-analyst-at-diageo-01de23

## Description

Job Description : Job Title: Retail and Customer Insights Analyst Functions Marketing is where our brands show up in culture and stay there. This is where creativity meets insight. We take a deep understanding of people, culture and trends and turn it into ideas that spark conversation and shape how our brands are experienced around the world. From defining brand strategy to launching campaigns that people remember, the work here influences how we show up in the moments that matter. You’ll be part of a team that’s curious, collaborative and always looking ahead, reimagining our brands for today while building what comes next. About Us KBL produces & distributes a large portfolio of alcoholic and non-alcoholic beverages and operates throughout the East Africa region. Our business model includes publicly quoted companies, joint ventures and 3rd party distributors. We sell a wide range of local beer and spirit brands including Tusker, Pilsner (beer) and Richot, Kenya Cane and Kane Extra Gold (spirits). KBL’s association with EABL make it also the leading premium spirits company in East Africa, and its great brands include Johnnie Walker, Smirnoff Vodka & RTDs and Baileys. KBL has a significant growth agenda over the next four years that includes continuing our expansion into new geographies and embedding our Total Beverage Alcohol (TBA) strategy. Investing in our markets to get closer to our customer and consumers. With over 600 employees across supply and demand, the EABL businesses account for over 20% of EABL Africa’s workforce. In all that we do, we seek to bring out the best of our EABL values and release the ‘spirit of joy & community’ which is alive across the African continent. The alcohol market is changing rapidly due to the prevailing economic situation, population growth, declining disposable incomes and opening up of the economic trading blocks that permit the flow of products from partner markets. Consumers are becoming more sophisticated. Trade is evolving and being more sophisticated especially at retail level. KBL operates in a very competitive environment that has seen the entrance of new players in the total alcohol category which necessitates a pro-active planning (research & insights) approach to ensure sustainable business growth. Purpose of Role Ensure the business is externally attentive to the operating environment, customer/retail and consumer/shopper needs and evolution. Top Accountabilities: Data Analysis & Reporting : Analyze sales and customer data from syndicated sources like Nielsen, Circana (formerly IRI), and Quantium, as well as retailer-specific loyalty and panel data. This involves monitoring market, category, and brand performance to identify trends and explain business results. Supporting Category Strategy & Customer Plans : You will help develop category strategies and provide the data-driven insights needed for Joint Business Planning (JBP) with retail customers. This often involves creating compelling selling stories and presentations for customer meetings. Stakeholder Collaboration : You will work cross-functionally to ensure the customer is at the center of decision-making. This involves communicating complex data in a simple, clear way to senior leaders in Merchandise, Marketing, and Sales to influence strategy Develop strategy and plan execution : work in close partnership with the commercial teams to ensure Business Plans are based on the understanding of customer needs & motivations, revenue growth management and category growth drivers. Channel Development : Understand the category dynamics and the shopping missions in the channel and recommend the corrective actions to capture growth opportunities and adapt our plan. Manage performance : Lead the activity review process and have data-informed conversations with sales, marketing, finance and supply to improve performance, effectiveness, efficiency and drive sales forecast accuracy. Allocation and deployment of shopper planning

The description is cut here. Read the full offer: https://jobsbylevel.com/jobs/retail-and-customer-insights-analyst-at-diageo-01de23

Source: https://jobsbylevel.com/jobs/retail-and-customer-insights-analyst-at-diageo-01de23

## Cite this page

Level. https://jobsbylevel.com/jobs/retail-and-customer-insights-analyst-at-diageo-01de23.

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