# Retail Media Manager at Diageo

Diageo is hiring a Retail Media Manager in London, United Kingdom. Level rates it Little AI ●○○○; you can [apply on Diageo](https://jobsbylevel.com/go/387ec839-5073-4af1-8d1d-50d2c370e646?utm_medium=ai-agent).

AI Level 1, AI centrality 34 out of 100. London, England.

## Details

- Company: [Diageo](https://jobsbylevel.com/companies/diageo)
- AI level: AI Level 1 (score 34 out of 100)
- Location: London, England
- Posted: November 6, 2026
- Apply: https://jobsbylevel.com/go/387ec839-5073-4af1-8d1d-50d2c370e646?utm_medium=ai-agent
- Free CV review for this job: https://jobsbylevel.com/cv-review?job=retail-media-manager-at-diageo-b2d903

## Description

Job Description : Title: Retail Media Manager Role Type: Permanent - Full Time Location: London Reports to: Global Media Director About us With over 200 brands sold in nearly 180 countries, Diageo is home to some of the world’s most iconic drinks. From Johnnie Walker and Guinness to Tanqueray, Smirnoff and Don Julio, we craft brands chosen for life’s moments — from everyday connections to landmark celebrations. Bring your talent, curiosity and ambition, and strive for your personal best alongside people who challenge, support and learn from each other. Together, as one outstanding team, we keep learning, improving and setting a higher standard for our brands, our business and each other. Join us and play your part in making life’s moments mean a little more. About the Function Marketing is where our brands show up in culture and stay there. This is where creativity meets insight. We take a deep understanding of people, culture and trends and turn it into ideas that spark conversation and shape how our brands are experienced around the world. From defining brand strategy to launching campaigns that people remember, the work here influences how we show up in the moments that matter. You’ll be part of a team that’s curious, collaborative and always looking ahead, reimagining our brands for today while building what comes next. About the role Lead the end-to-end retail media strategy, planning and enablement across the Regional Hub, unlocking omnichannel growth through retailer ecosystems across all brands. This role sits at the intersection of Media, Commerce and Customers , ensuring retail media is fully integrated into Connected Reach plans and commercial JBP priorities , while scaling best-in-class, data-driven, and compliant retail media execution across markets . The Regional Retail Media Lead is accountable for: Driving retail media as a core growth driver (not a siloed channel) Partnering closely with Commercial, Customer Marketing and in-market teams Translating global frameworks into scaled, market-relevant execution Maximising ROI, sales impact, and shopper conversion Key Responsibilities 1. Strategy & Integration Own and evolve the regional retail media strategy across all brands and customers , aligned to global direction and regional growth priorities. Embed retail media into full-funnel Connected Reach planning , ensuring integration across Paid, Social, Creator and Commerce touchpoints. Translate global retail media frameworks into practical, scalable hub and market playbooks . Ensure retail media is aligned to commercial priorities (JBP, customer plans, key events, innovation launches) . 2. Commercial & Customer Partnership Act as the primary media partner to Regional Commercial and Customer teams , ensuring retail media supports customer growth and joint business plans . Co-develop retail media strategies with key regional and global customers/retailers , unlocking incremental investment and growth opportunities. Support markets in integrating retail media into customer negotiations and planning cycles . Drive clarity on roles and ways of working between Media, Commerce, and Shopper teams . 3. Activation Enablement & Excellence Enable markets to deliver best-in-class retail media activation , aligned to the Retail Media Activation Framework (RMAF). Establish standardised planning, buying and optimisation approaches across retail media networks (RMNs). Drive test-and-learn agendas across platforms (e.g., Amazon, Tesco, Carrefour, Uber etc.) to continuously improve effectiveness. Ensure strong linkage between media exposure and commerce outcomes (conversion, basket, sales uplift) . 4. Performance, Measurement & ROI Define and deploy a regional retail media measurement framework , covering: Sales impact and incrementality Return on Investment and efficiency Share of voice and visibility Shopper engagement and conversion Drive adoption of closed-loop measurement and retailer data integration . Provide clear

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Source: https://jobsbylevel.com/jobs/retail-media-manager-at-diageo-b2d903

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