# Sales Manager (Kuching) at Carlsberg

Carlsberg is hiring a Sales Manager (Kuching). Level rates it Little AI ●○○○; you can [apply on Carlsberg](https://jobsbylevel.com/go/e4545277-4171-4aff-88bb-a604cf33e25e?utm_medium=ai-agent).

AI Level 1, AI centrality 39 out of 100. Sarawak.

## Details

- Company: [Carlsberg](https://jobsbylevel.com/companies/carlsberg)
- AI level: AI Level 1 (score 39 out of 100)
- Location: Sarawak
- Posted: October 30, 2026
- Apply: https://jobsbylevel.com/go/e4545277-4171-4aff-88bb-a604cf33e25e?utm_medium=ai-agent
- Free CV review for this job: https://jobsbylevel.com/cv-review?job=sales-manager-kuching-at-carlsberg-e26fea

## Description

We are looking for a results-driven and people-focused individual to join us as a Sales Manager for our sales team in Kuching . In this role, you will drive sales growth, profitability, and market share within your assigned area while leading a high-performing sales team to deliver business objectives. You will also strengthen customer and stakeholder relationships, ensure compliance with company policies, and champion execution excellence across the territory. If you enjoy leading teams, building strong partnerships, and driving commercial success, this could be the perfect opportunity for you. What you’ll be doing Drive sales and profitability of the Company’s products/brands. Translate strategies into specified area’s action plans aligned to Company’s objectives; focusing on, but not limited to: a. The Sales strategy, annual business plan and sales priorities b. The Marketing brand plans and portfolio strategy i. Coordinate Brand and Channel marketing to maximise sales and channel effectiveness c. Channel (area, district and sub-trade), customer and consumer insights i. Collate and review channel deviation against plan, by area, district, sub-trade, outlet class and outlet, and collaborate with the Sales Planning team to formulate effective sales plans to drive the specific area’s volume and value ii. Collate and monitor competitor activity and contribute to the development of a comprehensive counter strategy d. Commercial and sales best practices Ensure achievement of sales and distribution targets (volume and revenue) by: a. Planning clear and stretch targets, sales activities/campaigns and budgets b. Providing clear performance measures and guidelines to team c. Regularly analysing, reviewing and evaluating sales activities and its effectiveness and productivity of the team Manage the specified area’s performance measurements / key performance indicators (KPIs) with stretch targets and achievement, reflecting: a. Growth in sales volume and revenue and market share b. Improvements in sales to cost ratios e.g. Gross Profit after Logistics (GPaL), etc c. Execution excellence i.e. quality of services, speed to market, etc Regularly monitor and review the sales incentive achievement against plan and drive performance improvement. Ensure availability of the Company’s products/brands in the specified area. a. Regularly review forecast accuracy reports and provide timely and accurate reports for effective cycle planning b. Manage the distribution chain efficiently to ensure the right products are distributed in the right channels/outlets Drive awareness and visibility of the Company’s products/brands in the specified area. a. Manage implementation of category plans b. Develop and drive localised promotion campaigns for the specified area c. Drive the execution of national promotion campaigns in compliance to the designed mechanics Analyse variances in distributor performance and initiate corrective action to maximise specified area’s volume and profit. Drive sales by collaborating with Marketing for the development of a robust marketing plan and campaigns/activations. a. Select the right customers to market the products/brands b. Feedback to Marketing on customer and consumer trends, new products and competitor’s campaigns/activations c. Recommend activations and marketing plans which will drive growth in the area d. Review and oversee utilisation of POSMs in the specified area Ensure sufficient coverage of all the customers through: a. Regular updates of the customer list in the specified area b. Preparation of an effective coverage plan for the sales team to service the customers c. Regular review and update of the route to market for optimal coverage Drive expansion of customer base and coverage and build/maintain outlet leadership in the specified area. a. Identify new customers/outlets and opportunities b. Maintaining existing customer base through quality service c. Establish and maintain good business relationships and

The description is cut here. Read the full offer: https://jobsbylevel.com/jobs/sales-manager-kuching-at-carlsberg-e26fea

Source: https://jobsbylevel.com/jobs/sales-manager-kuching-at-carlsberg-e26fea

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