# Senior Consumer Planner at Diageo

Diageo is hiring a Senior Consumer Planner in Seoul, South Korea. Level rates it Little AI ●○○○; you can [apply on Diageo](https://jobsbylevel.com/go/675eefea-9b42-4e88-b299-003434c36e31?utm_medium=ai-agent).

AI Level 1, AI centrality 35 out of 100. Seoul, Korea.

## Details

- Company: [Diageo](https://jobsbylevel.com/companies/diageo)
- AI level: AI Level 1 (score 35 out of 100)
- Location: Seoul, Korea
- Posted: November 2, 2026
- Apply: https://jobsbylevel.com/go/675eefea-9b42-4e88-b299-003434c36e31?utm_medium=ai-agent
- Free CV review for this job: https://jobsbylevel.com/cv-review?job=senior-consumer-planner-at-diageo-047e25

## Description

Job Description : Senior Consumer Planner About us With over 200 brands sold in nearly 180 countries, Diageo is home to some of the world’s most iconic drinks. From Johnnie Walker and Guinness to Tanqueray, Smirnoff and Don Julio, we craft brands chosen for life’s moments — from everyday connections to landmark celebrations. Bring your talent, curiosity and ambition, and strive for your personal best alongside people who challenge, support and learn from each other. Together, as one outstanding team, we keep learning, improving and raising the bar for our brands, our business and each other. Join us and play your part in making life’s moments mean a little more. Join our Marketing Team Our Marketing team are creators, helping to build and nurture some of the world’s most loved brands. We craft amazing connections with people around the world to celebrate our brands’ legacies and reimagine them for the world today, and into the future. Everything we do is underpinned by a deep understanding of our consumers, behaviors, trends, and technologies. Using our genius and creativity, we unlock our brands’ uniqueness, understand their purpose, and put them at the heart of celebrations everywhere. Together, we’re celebrating diversity and challenging stereotypes through our advertising and marketing. Wherever your talents lie, from Design to Consumer Planning, you’ll be celebrated and supported in our inclusive culture. About this role Reporting to the Category & Brand Director, Korea, the purpose of the role is to lead the consumer planning and insights agenda for Korea. The role combines deep consumer understanding, syndicated market data, strategic thinking and hands-on research leadership to shape portfolio choices, brand strategy, innovation, marketing effectiveness and future growth opportunities. This is a senior role in the Marketing department, acting as a trusted business partner to Category Managers and cross-functional leaders while connecting Korea with regional and global consumer planning, category and innovation agendas. You will be responsible for: Own the consumer planning agenda and annual learning plan for Korea, identifying growth opportunities across brands, categories, portfolio and innovation. Partner with the Category & Brand Director, Category Managers and cross-functional stakeholders to shape portfolio strategy, AOP, investment choices and growth priorities through consumer-led evidence. Lead end-to-end consumer learning, from brief, research design and methodology selection to agency management, synthesis and actionable recommendations. Translate consumer, shopper, commercial, industry and cultural insights into clear strategic choices and business implications. Own the market and industry performance view for Korea, turning syndicated market and retail measurement data such as IWSR and NielsenIQ/NIQ into actionable insights on category size, share, pricing, distribution, competitor dynamics and growth opportunities. Develop, pilot and embed strategic frameworks, learning tools and best-practice approaches in Korea, working closely with regional and global teams. Partner on innovation and renovation, leading consumer learning for growth platforms, concepts, pack and product propositions, local validation and post-launch learning. Support key business planning routines, portfolio simplification and growth driver development by bringing a consistent, evidence-based consumer perspective into key business decisions. Track consumer trends, category dynamics, competitor moves and social and cultural shifts, leveraging social listening, talkability and other emerging data sources to identify future growth spaces and actionable opportunities for Korea. Drive marketing effectiveness learning, including brand health, campaign evaluation and performance diagnostics, connecting research findings and market data to improve future plans and investment decisions. Manage consumer planning budgets, research partners and

The description is cut here. Read the full offer: https://jobsbylevel.com/jobs/senior-consumer-planner-at-diageo-047e25

Source: https://jobsbylevel.com/jobs/senior-consumer-planner-at-diageo-047e25

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