# Senior CRM Manager at Moonpig

Moonpig is hiring a Senior CRM Manager in London, United Kingdom. Level rates it Little AI ●○○○; you can [apply on Moonpig](https://jobsbylevel.com/go/8bbb3d94-4c70-42c6-a5b8-881f86809438?utm_medium=ai-agent).

AI Level 1, AI centrality 0 out of 100. Remote (London).

## Details

- Company: [Moonpig](https://jobsbylevel.com/companies/moonpig)
- AI level: AI Level 1 (score 0 out of 100)
- Location: Remote (London)
- Posted: October 22, 2026
- Apply: https://jobsbylevel.com/go/8bbb3d94-4c70-42c6-a5b8-881f86809438?utm_medium=ai-agent
- Free CV review for this job: https://jobsbylevel.com/cv-review?job=senior-crm-manager-at-moonpig-b616da

## Prepare for this job

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## Description

We’re the Moonpig Group – home to Moonpig, Greetz, Red Letter Days and Buyagift – and we’re on a mission to make people feel loved, celebrated and remembered. Whether it’s a card that gets them laughing out loud or a gift that makes their day, we help people stay close, no matter the miles. We’re proud to be leading the online gifting revolution, with brilliant products, clever tech and a whole lot of heart. Our platform makes it easy to create moments that matter – packed with personal touches and delivered with care. We’re not just about selling cards or gifts – we’re here to spread joy, spark smiles and make every celebration feel extra special. And with values that guide how we work and support one another, we’ve built a place where people (and ideas) can truly thrive. If you’re looking to make an impact, bring your spark and be part of something meaningful – we’d love to have you on the team. 🌙🐷 Senior CRM Manager - Growth (14-Month Maternity Cover) |📍London – Hybrid (1-2 days) |💰Competitive Salary + Benefits About the Role The CRM team's mission is to engage Moonpig customers through relevant, timely and personalised communications, helping them remember and celebrate important moments while driving customer engagement, retention and lifetime value. As Senior CRM Manager - Growth, you will shape and deliver the CRM Growth strategy. You will identify new opportunities to engage customers, reactivate inactive customers and turn customer insight into impactful initiatives that improve engagement and drive incremental growth. This is a 14-month maternity cover role where you will balance strategic direction with hands-on delivery, using a test-and-learn mindset to create measurable results and grow customer lifetime value. This role is 34.5 hours (9.00-17.30 Mon-Thurs & 9.00-12.30 Fri) Key Responsibilities Own the CRM reactivation strategy, developing targeted win-back journeys through segmentation, personalisation and testing to re-engage inactive customers and reduce attrition. Own the strategy, planning and delivery of Peak, Seasonal and Monthly Reminder programmes across CRM channels. Develop and deliver a test-and-learn roadmap to optimise reminder timing, audience targeting, content and conversion. Explore new CRM growth opportunities, such as WhatsApp, overlays, Tell a Friend initiatives and predictive targeting capabilities, and develop business cases to test and scale opportunities that demonstrate incremental value. Own and develop the strategy for the newly launched SMS channel, including customer data and consent collection, audience targeting and campaign optimisation. Advance the use of dynamic content, customer segmentation and predictive capabilities to deliver more relevant and personalised customer communications. Partner with Analytics and Data Science to establish robust measurement frameworks, evaluate campaign effectiveness and translate results into actionable recommendations. Work closely with Product, Commercial, Buying, Marketing, Content and Design teams to align CRM initiatives with wider business objectives. Bring external insights, competitor learnings and new ideas into the CRM team to continuously improve customer experiences and business performance. About You Strong experience in CRM or lifecycle marketing, with a proven track record of developing and delivering strategies that drive customer engagement, retention and commercial growth. Commercially minded and comfortable taking ownership of strategic initiatives, identifying opportunities and translating them into measurable business results. Experience managing CRM campaigns across multiple channels, with a strong understanding of email, push notifications and emerging channels such as SMS. Hands-on experience with Email Service Providers, customer segmentation, automation and personalisation. A passion for customer lifecycle marketing and an understanding of how CRM can influence customer behaviour, improve retention and grow

The description is cut here. Read the full offer: https://jobsbylevel.com/jobs/senior-crm-manager-at-moonpig-b616da

Source: https://jobsbylevel.com/jobs/senior-crm-manager-at-moonpig-b616da

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