# Senior Customer Marketing Manager at Bitwarden

Bitwarden is hiring a Senior Customer Marketing Manager for a remote role open to applicants in United States. It pays $150k-$185k a year and Level rates it Little AI ●○○○; you can [apply on Bitwarden](https://jobsbylevel.com/go/f81ccb38-fe24-4e2f-82db-27a552460d52?utm_medium=ai-agent).

AI Level 1, AI centrality 33 out of 100. Remote (Remote, U.S.).

## Details

- Company: [Bitwarden](https://jobsbylevel.com/companies/bitwarden)
- AI level: AI Level 1 (score 33 out of 100)
- Location: Remote (Remote, U.S.)
- Salary: $150k-$185k
- Posted: November 10, 2026
- Apply: https://jobsbylevel.com/go/f81ccb38-fe24-4e2f-82db-27a552460d52?utm_medium=ai-agent
- Free CV review for this job: https://jobsbylevel.com/cv-review?job=senior-customer-marketing-manager-at-bitwarden-16c360

## Description

Senior Customer Marketing Manager Bitwarden is the trusted identity security leader for millions of users worldwide, empowering enterprises, developers, and individuals to securely manage and share sensitive information anywhere. Bitwarden makes it easy for all users to extend robust security across their devices with password management, secrets management, and passwordless and passkeyinnovations. The company is headquartered in Santa Barbara, California with team members located across the globe. Learn more at bitwarden.com . THE ROLE Bitwarden is hiring a Senior Customer Marketing Manager to build and lead our customer marketing program to drive customer engagement, adoption, retention, and expansion. You will own customer advocacy, lifecycle marketing, onboarding and adoption content, customer communications, customer events, and the Customer Advisory Board. It's a rare opportunity to build the customer marketing foundation at a company with millions of users who love and contribute to the product. As the first end-to-end customer marketer at Bitwarden, you'll set the strategy and execute. You are a hands-on customer marketing leader who can turn strategy into scalable programs, partner across Customer Success, Sales, Product, Marketing, and Operations, and use data to continuously improve lifecycle programs and customer communications. Bitwarden is an all-remote team, and we’re looking for someone located in the U.S. We do not offer visa sponsorship at this time. RESPONSIBILITIES Partner with leadership and cross-functional stakeholders to define the quarterly goals and objectives for the customer marketing function Based on the defined goals, map and own the customer marketing strategy, execution plan, and KPIs to measure success Lead lifecycle marketing from onboarding through renewal and expansion, including building trigger-based campaigns in HubSpot with Customer Success and Operations Own the customer advocacy program, including developing a library of case studies, testimonials, videos, and quotes across key business segments, industries, and regions Develop customer relationships and grow a network of advocates and speakers for sales conversations, strategic events, custom content, and media engagements Manage customer communications, including product announcements, newsletters, and educational content to drive awareness, adoption, and expansion Create and maintain onboarding and adoption materials, such as admin guides, rollout kits, and videos that clearly illustrate the value of Bitwarden Own customer events strategy and execution, including webinars, customer meetups, and customer programming at industry events Own and grow the Customer Advisory Board, including planning and running sessions, coordinating Bitwarden executives and presenters, and driving member engagement Collaborate closely with cross-functional stakeholders to align campaign strategy, messaging, targeting, and execution Define and support regional customer marketing needs with localized advocacy, campaigns, and events WHAT YOU BRING TO BITWARDEN 7+ years in B2B marketing, including at least 5 years focused on customer marketing, lifecycle marketing, or customer advocacy at B2B SaaS companies Cybersecurity experience preferred A track record of building customer marketing programs from the ground up and driving measurable gains in adoption, retention, or expansion Experience running customer advocacy and reference programs, with a portfolio of customer stories you've produced Experience leading programs across regions (North America, EMEA, and APAC) and across customer segments (from SMB to enterprise) Experience running Customer and Product Advisory Boards Hands-on experience building trigger-based lifecycle campaigns in HubSpot and partnering with Operations on campaign orchestration, data, and reporting Strong analytical skills with the ability to translate campaign performance, customer behavior, and lifecycle data into insights and

The description is cut here. Read the full offer: https://jobsbylevel.com/jobs/senior-customer-marketing-manager-at-bitwarden-16c360

Source: https://jobsbylevel.com/jobs/senior-customer-marketing-manager-at-bitwarden-16c360

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