# Senior Data Scientist, Marketing AI #AIDA at Singtel

Singtel is hiring a Senior Data Scientist, Marketing AI #AIDA in Singapore, Singapore. Level rates it Builds AI ●●●●; you can [apply on Singtel](https://jobsbylevel.com/go/091b4014-bef5-40a4-a978-3587af5a8982?utm_medium=ai-agent).

AI Level 4, AI centrality 83 out of 100. Singapore, Singapore.

## Details

- Company: [Singtel](https://jobsbylevel.com/companies/singtel)
- AI level: AI Level 4 (score 83 out of 100)
- Location: Singapore, Singapore
- Posted: October 17, 2026
- Apply: https://jobsbylevel.com/go/091b4014-bef5-40a4-a978-3587af5a8982?utm_medium=ai-agent
- Free CV review for this job: https://jobsbylevel.com/cv-review?job=senior-data-scientist-marketing-ai-aida-at-singtel-8c80e2

## Prepare for this job

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## Description

Powering the Future with AIDA To lead the next phase of our AI evolution, we’ve launched a new business unit AIDA – Artificial Intelligence & Data Analytics – a strategic engine driving our transformation designed to scale our AI ambitions with precision and purpose. This marks a pivotal shift in how we operate, innovate, and serve to embed intelligence into every layer of our business. At Singtel , this is more than a technology upgrade. It’s a strategic transformation that redefines how value is created across the enterprise core—augmenting human capabilities and unlocking entirely new potential. It is a transformation journey by aligning people, platforms, and processes under one cohesive strategy. Our mission is to build AI literacy and foster a culture where intelligence empowers people. We welcome you to join us on a transformational journey that’s reshaping the telecommunications industry — and redefining what’s possible with AI at its core. Grow with us in a workplace that champions innovation, embraces agility, and puts human potential at the heart of everything we do. Be a Part of Something BIG! As a Senior Data Scientist within the AI & Data Analytics (AIDA) business unit, you will assume a key role in driving insights discovery and AI/ML model development to predict and respond to market changes and their impact on Singtel’s business. Your work will influence critical decisions across the organization—enabling data-driven strategies that uncover new customer insights, optimize operations, and unlock new revenue streams. In this role, you will play a leading part in advancing AI initiatives, where AI is used to personalize and scale telco product and service offerings. You will develop predictive models for customer eligibility, churn/purchase propensity, and cross-sell optimization. This includes close collaboration with internal stakeholders and external partners to co-create data-driven AI/ML solutions. Make an impact by: Lead Data Science Initiatives : Drive AI/ML initiatives supporting Singtel’s product and service offerings by working closely with stakeholders from Marketing, Product, and external partners. Define problem statements and architect end-to-end solutions—including the use of Generative AI and LLMs where applicable—to align with strategic objectives, regulatory requirements, and partner needs. Model Development & Integration : Design, build, and productionize analytical models that enable intelligent decisioning within customer journeys. Integrate these models into customer-centric decision engines while championing best practices around model governance, scalability, explainability, and continuous performance monitoring. Customer Behavior & Lifecycle Analysis : Leverage customer behavioral data across Singtel’s Mobile, Broadband, and entertainment services to uncover actionable insights. Maintain and enhance analytical models that inform segmentation, product targeting, and value-based engagement strategies. Enable data exploration, insight discovery, and controlled experimentation (e.g., A/B testing, uplift modeling) to support lifecycle marketing and campaign optimization. Data Exploration & Experimentation : Enable robust data exploration, insight discovery, and experimentation for lifecycle marketing campaigns. Devise and execute rigorous A/B tests, segmentations, and optimization strategies to continuously improve business outcomes. Technical Mentorship & Code Quality : Provide guidance to junior data scientists and collaborate on code reviews to ensure adherence to best practices, maintain high code quality, and promote knowledge sharing within the team. Stakeholder Communication : Communicate complex analytical findings and recommendations to diverse audiences—ranging from technical teams to senior leadership—in a clear, concise, and compelling manner. Skills for Success: Bachelor or Postgraduate degree in computer science, mathematics, statistics, or a related field, with at least 3 years

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