# Senior Director, Marketing – Western and Central Africa at Visa

Visa is hiring a Senior Director, Marketing – Western and Central Africa in Abidjan, Côte d’Ivoire. Level rates it Little AI ●○○○; you can [apply on Visa](https://jobsbylevel.com/go/033e3502-64ef-4beb-9753-6a19605e2330?utm_medium=ai-agent).

AI Level 1, AI centrality 0 out of 100. CI - Abidjan, Cote D'Ivoire.

## Details

- Company: [Visa](https://jobsbylevel.com/companies/visa)
- AI level: AI Level 1 (score 0 out of 100)
- Location: CI - Abidjan, Cote D'Ivoire
- Posted: July 27, 2026
- Apply: https://jobsbylevel.com/go/033e3502-64ef-4beb-9753-6a19605e2330?utm_medium=ai-agent
- Free CV review for this job: https://jobsbylevel.com/cv-review?job=senior-director-marketing-western-and-central-africa-at-visa-d82086

## Prepare for this job

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## Description

About Us Visa is a world leader in payments technology, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories, dedicated to uplifting everyone, everywhere by being the best way to pay and be paid. At Visa, you'll have the opportunity to create impact at scale — tackling meaningful challenges, growing your skills and seeing your contributions impact lives around the world. Join Visa and do work that matters – to you, to your community, and to the world. Progress starts with you. Job Description In alignment with Visa’s strategic transformation of Sub-Saharan Africa, this role will lead the Marketing agenda for Western and Central Africa ( WCA ). The position is accountable for shaping and executing the WCA marketing strategy, ensuring it is tightly aligned to commercial priorities, client needs, brand ambitions, and market opportunities across the sub-region. As the senior Marketing leader for WCA , the role will partner closely with the WCA Group Country Manager (GCM), WCA leadership team, Regional CMO, CEMEA Marketing Services leadership, and cross-functional partners to translate regional priorities into market-relevant strategies that deliver measurable business impact. The role requires strong commercial judgment, strategic marketing leadership, and the ability to operate with influence across a complex matrix. It will lead integrated marketing initiatives that strengthen Visa’s brand, accelerate client engagement, support revenue growth, and enable expansion across priority WCA markets. This leader will report to the SVP of Marketing for CEMEA, with matrixed accountability to the WCA GCM . He/she will oversee local Visa marketing teams and agency partnerships , ensuring marketing investments are focused on the highest-value opportunities and deliver clear outcomes across revenue generation, transactions, payment volume , market share growth, PCE penetration , and merchant acceptance across physical and digital commerce . Role Purpose Lead the development and execution of high-impact marketing strategies across WCA that strengthen Visa’s brand, accelerate business growth, deepen client engagement, and support priority platforms including Premium, Cross-border, and Debit. Maximize the return on marketing investment by delivering distinctive creative work, disciplined execution, and robust measurement against agreed business and marketing KPIs, including MROI. Build trusted relationships with senior internal and external stakeholders, including the WCA GCM, WCA leadership team, clients, Sales, Product, Acceptance, Visa Consulting & Analytics, Hub and Global Marketing teams , and agency partners . Key Responsibilities Strategic marketing leadership: Develop and execute the WCA marketing strategy, ensuring clear alignment with commercial priorities, market opportunities, client needs, and Visa’s regional and global brand agenda. Business impact and growth: Prioritize marketing initiatives that drive revenue, transactions, payment volume, market share, PCE penetration, and merchant acceptance across WCA . Client and market activation: Lead integrated marketing and communication plans that support client priorities, product platforms, cross-border growth, sponsorship activation, and market development. Marketing effectiveness: Establish clear performance measures for all major initiatives, assess marketing and business effectiveness, and ensure continued investment is directed to campaigns with demonstrable impact. Market insight and competitive intelligence: Use research, market data, cardholder behaviour , payment trends, and competitor activity to identify growth opportunities, sharpen marketing plans, and inform future business direction. Brand stewardship: Act as the Visa brand guardian across WCA , ensuring all communications and activations comply with regional and global brand strategies, standards, and guidelines. Investment

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