# Senior Director, Omni Channel, SCCL, ZH & Macau at Coca-Cola

Coca-Cola is hiring a Senior Director, Omni Channel, SCCL, ZH & Macau in Shanghai, China. Level rates it Little AI ●○○○; you can [apply on Level](https://jobsbylevel.com/go/e5b3352e-1361-4998-b3c8-f73b41554530).

AI Level 1, AI centrality 0 out of 100. China - Shanghai.

## Details

- Company: [Coca-Cola](https://jobsbylevel.com/companies/coca-cola)
- AI level: AI Level 1 (score 0 out of 100)
- Location: China - Shanghai
- Posted: October 9, 2026
- Apply: https://jobsbylevel.com/go/e5b3352e-1361-4998-b3c8-f73b41554530

## Description

Job Description Summary: Key Responsibilities: 1. Lead Omnichannel Commercial Strategy and Integration Lead selected omnichannel initiatives across Franchise markets, ensuring strong integration of consumer, customer, channel, category and RGM strategies . Drive Cross channel OBPPC and pricing coherence , connecting brand, price, pack, channel and occasion strategies to marketplace opportunities. Strengthen and develop BG focused Cross channel/Category Omni Calendar to improve alignment and synchronization of key commercial initiatives across channels and markets. Partner with internal and Channel and Category teams and Bottler header quarter team to translate OU strategies into integrated market activation plans. Ensure commercial priorities are connected across traditional and emerging channels to maximize both consumer incidence and system value creation. 2. Drive Strategic Segmentation and Resource Prioritization Lead and continuously refine channel, customer, category and market segmentation to identify the highest-value growth opportunities. Translate segmentation insights into clear commercial priorities, resource allocation and execution choices. Support Franchise leadership and bottling partners in making fact-based trade-offs across markets, channels and commercial initiatives. Ensure segmentation recommendations are embedded into ABP priorities and key business routines. Use market dynamics, competitive intelligence and commercial performance data to identify opportunities requiring intervention or acceleration. 3. Accelerate Channel and Category Growth Partner with Franchise BD, channel, category and bottling partners to develop and execute channel and category acceleration plans . Drive disciplined implementation of PicOS / segmented execution standards across priority channels and occasions. 4. Enable Stronger Bottler Partnership and System Alignment Build trusted relationships with senior bottler stakeholders and serve as a strategic commercial partner on priority growth agendas. Facilitate alignment between TCCC and bottling partners on commercial opportunities, investment priorities and execution plans. Connect multiple functional perspectives into integrated recommendations for Franchise leadership and bottling partners. Influence stakeholders across the network without direct authority to unlock resources, accelerate decisions and resolve business issues. Support the evolution toward a more integrated “One Swire” way of working where common opportunities, capabilities and best practices can be leveraged across markets. 5. Build Commercial Capability and Execution Excellence Assess bottler and Franchise commercial capability gaps against business priorities and agreed commercial standards. Partner with Commercial COE and relevant functions to strengthen capabilities in areas including: Revenue Growth Management Channel Strategy Segmented Execution PicOS / execution excellence Facilitate transfer of best practices across markets and convert learning into practical business application. Help institutionalize repeatable commercial tools, scorecards and routines that improve execution quality and decision-making. Success in This Role Will Look Like The role will be successful when it enables: Clearer prioritization of Franchise resources against the highest-value commercial opportunities. Stronger integration of RGM, channel, category and execution strategies . Faster translation of OU commercial strategies into bottler and marketplace execution. Improved effectiveness of OBPPC and segmented execution across priority channels. Stronger RTM, customer management and commercial capabilities across bottling partners. More disciplined and effective collaboration between Franchise Operations, BD, Commercial and bottling partners. Reduced dependency on fragmented or ad-hoc ways of working through clearer commercial routines and ownership. Sustainable business growth generated through stronger System alignment and

The description is cut here. Read the full offer: https://jobsbylevel.com/jobs/senior-director-omni-channel-sccl-zh-macau-at-coca-cola-71fa9c

Source: https://jobsbylevel.com/jobs/senior-director-omni-channel-sccl-zh-macau-at-coca-cola-71fa9c

## Cite this page

Level. https://jobsbylevel.com/jobs/senior-director-omni-channel-sccl-zh-macau-at-coca-cola-71fa9c.

Get job alerts: https://jobsbylevel.com/newsletter