# Senior Director, Portfolio, Connections & Media at Coca-Cola

Coca-Cola is hiring a Senior Director, Portfolio, Connections & Media in Atlanta, United States. It pays $193k-$224k a year and Level rates it Little AI ●○○○; you can [apply on Coca-Cola](https://jobsbylevel.com/go/5e7908b9-9cb6-4a7d-9dfc-8d1eec6f34dc?utm_medium=ai-agent).

AI Level 1, AI centrality 24 out of 100. US - GA - Atlanta.

## Details

- Company: [Coca-Cola](https://jobsbylevel.com/companies/coca-cola)
- AI level: AI Level 1 (score 24 out of 100)
- Location: US - GA - Atlanta
- Salary: $193k-$224k
- Posted: October 22, 2026
- Apply: https://jobsbylevel.com/go/5e7908b9-9cb6-4a7d-9dfc-8d1eec6f34dc?utm_medium=ai-agent
- Free CV review for this job: https://jobsbylevel.com/cv-review?job=senior-director-portfolio-connections-media-at-coca-cola-4b1b23

## Description

Job Description Summary: The Sr. Director, Portfolio is responsible for providing strategic oversight across the portfolio of brands within the Connections & Media team, reporting to the VP, Connections & Media. The role is responsible for driving strategic thought leadership, portfolio stewardship, investment governance, business performance management, and system communications across the portfolio of brands. In addition, this role is responsible for stewarding operational excellence, enabling audience-led growth, and driving measurable business outcomes through effective investment decisioning. Operating in partnership with the Sparkling & Stills Leads, Marketing Analytics, Finance, Consumer Intelligence, Creative, Category/Brand, Commercial, and Agency teams, the Portfolio Lead ensures investments are aligned to enterprise priorities and optimized through continuous learning, audience intelligence, and performance signals. As the Connections & Media model continues to evolve, this role will help shape and operationalize modern audience-first practices, moving beyond campaign-based planning toward persistent audience architecture, adaptive decisioning, and continuous investment optimization. This leader will steward both portfolio performance and organizational transformation, ensuring teams, partners, and systems are positioned for the future of connected marketing. Function-Specific Activities: Strong influencing skills and an ability to lead effectively across complex, matrixed environments. Drive strategic thought leadership across the communications ecosystem, helping advance new ways of working, emerging technologies, and audience-led approaches. Interpret business, consumer, and performance data to develop insightful solutions to complex business challenges. Translate business objectives and priorities into strategic briefs and decision frameworks that guide internal and external partners. Partner across functions to align audience strategies, communications investments, measurement plans, and commercial objectives in support of business growth. Champion innovation, experimentation, continuous improvement, and organizational learning while maintaining disciplined investment stewardship. Education: Bachelor’s degree in Marketing, Advertising, Communications, Business, Analytics, Economics or a related field is required. Advanced coursework or certifications in marketing analytics, communications strategy, digital marketing, audience strategy, media, or emerging technologies are a plus. Experience: 10-12 years of experience in media, marketing, communications strategy, audience development, growth planning, or connected marketing, with increasing responsibility for investment stewardship, business performance, and strategic leadership. Experience may include leadership roles within agencies, media organizations, consulting firms, or client-side marketing organizations operating at scale. Experience within the consumer-packaged goods (CPG) industry or other complex, multi-brand consumer businesses is advantageous. Media & Audience Expertise: Deep understanding of connected media ecosystems, audience architecture, digital and biddable channels, and the evolving role of AI-enabled decisioning systems. Experience leveraging audience, performance, and business intelligence signals to guide communications investment decisions is required. Familiarity with communications technology stacks, data ecosystems, and modern planning, activation, and measurement capabilities is highly desirable. Data & Analytical Skills: Proficiency in using data to inform investment decisions, optimize performance, and evaluate business outcomes. Able to interpret consumer research, market intelligence, marketing effectiveness data, and advanced analytics to derive actionable insights for audience engagement and communications strategy. Experience with modern measurement frameworks and capabilities, including A/B testing, lift analysis,

The description is cut here. Read the full offer: https://jobsbylevel.com/jobs/senior-director-portfolio-connections-media-at-coca-cola-4b1b23

Source: https://jobsbylevel.com/jobs/senior-director-portfolio-connections-media-at-coca-cola-4b1b23

## Cite this page

Level. https://jobsbylevel.com/jobs/senior-director-portfolio-connections-media-at-coca-cola-4b1b23.

Get job alerts: https://jobsbylevel.com/newsletter