# Senior Director, Sales – IGA at Coca-Cola

Coca-Cola is hiring a Senior Director, Sales – IGA in Atlanta, United States. It pays $174k-$200k a year and Level rates it Little AI ●○○○; you can [apply on Level](https://jobsbylevel.com/go/cf77880c-6912-41c6-9712-c26453f7d883?utm_medium=ai-agent).

AI Level 1, AI centrality 37 out of 100. US - GA - Atlanta.

## Details

- Company: [Coca-Cola](https://jobsbylevel.com/companies/coca-cola)
- AI level: AI Level 1 (score 37 out of 100)
- Location: US - GA - Atlanta
- Salary: $174k-$200k
- Posted: October 14, 2026
- Apply: https://jobsbylevel.com/go/cf77880c-6912-41c6-9712-c26453f7d883?utm_medium=ai-agent

## Description

Job Description Summary: At The Coca‑Cola Company, our purpose is to refresh the world and make a difference—and we do this through dynamic partnerships that connect our brands with shoppers everywhere they buy and enjoy them. The Senior Director, Sales – Independent Grocers Alliance (IGA) plays a pivotal role in shaping Coca‑Cola’s global relationship with IGA, one of the world’s most influential networks of independent grocers. Representing approximately 30% of Grocery ACV, this partnership offers an exciting opportunity to drive strategic growth in one of the most diverse and entrepreneurial retail ecosystems. This role combines leadership, commercial excellence, and partnership enablement across global markets, leveraging shopper insights, category strategy, and cross-functional collaboration to maximize value for Coca‑Cola and the entire IGA network. You will lead the North America Operating Unit’s business results while forging strong, senior-level relationships with IGA Corporate, Licensed Distributors, Retailer Groups, and Store Owners. The ideal candidate brings deep sales and account leadership experience, a global mindset, and the ability to translate insights into executable strategies that deliver shared business impact across multiple store formats and digital channels. What You’ll Do for Us Lead Coca‑Cola’s global relationship with IGA and its Retailer Members, accountable for strategic partnership development, business results, and system coordination. Deliver a multi-year growth agenda grounded in shopper insights, customer priorities, and data-driven decisions that achieve sustainable and profitable outcomes. Build and maintain senior relationships with IGA leadership, Licensed Distributors, Retailer Groups, and Store Owners to elevate collaboration, planning, and execution. Partner with marketing, commercial, category, RGM, and finance teams to create integrated selling stories and strategic business cases that drive system-wide growth. Represent Coca‑Cola across IGA’s global and U.S. advisory platforms, acting as an ambassador for our brands and a key voice within the Red Oval vendor community. Develop and manage customer-specific annual and multi-year business plans, coordinating promotional calendars, innovation launches, and investment choices tied to joint priorities. Lead complex commercial negotiations and influence decision-making through fact-based selling, financial rigor, and strong stewardship of trade investment. Partner with bottlers and cross-functional teams to ensure alignment on customer strategies, local plans, and activation excellence across diverse independent retailers. Champion collaboration with IGA and the Coca‑Cola Institute to enhance industry learning, retailer engagement, and brand advocacy at local and national levels. Support industry relations initiatives affecting independent grocers through engagement with the National Grocers Association (NGA) and related foundations. Oversee business performance reviews, scorecards, and insights routines to assess results, identify risks, capture opportunities, and ensure accountability. Act as a transformation leader, linking global customer strategy with local execution while fostering digital and data-led enablement throughout the system. Requirements & Qualifications Bachelor’s degree required; MBA or advanced degree preferred. Minimum of 10 years of progressive experience in Sales, Account Leadership, or Customer Management roles within CPG, beverage, food, or retail industries. Deep understanding of the Coca‑Cola System, including bottler partnership dynamics and customer collaboration frameworks. Demonstrated success leading strategic customer relationships and joint business planning with complex retail organizations. Expertise in consultative and solutions-based selling with the ability to influence senior executives and navigate multifaceted negotiations. Strong analytical and commercial capabilities, including pricing,

The description is cut here. Read the full offer: https://jobsbylevel.com/jobs/senior-director-sales-iga-at-coca-cola-43dca1

Source: https://jobsbylevel.com/jobs/senior-director-sales-iga-at-coca-cola-43dca1

## Cite this page

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