# Senior Licensing Manager at Zuru

Zuru is hiring a Senior Licensing Manager in Auckland, New Zealand. Level rates it Little AI ●○○○; you can [apply on Zuru](https://jobsbylevel.com/go/83b40bd3-b13f-41d2-96f7-eb950a95a356?utm_medium=ai-agent).

AI Level 1, AI centrality 33 out of 100. Auckland | New Zealand.

## Details

- Company: [Zuru](https://jobsbylevel.com/companies/zuru)
- AI level: AI Level 1 (score 33 out of 100)
- Location: Auckland | New Zealand
- Posted: August 12, 2026
- Apply: https://jobsbylevel.com/go/83b40bd3-b13f-41d2-96f7-eb950a95a356?utm_medium=ai-agent
- Free CV review for this job: https://jobsbylevel.com/cv-review?job=senior-licensing-manager-at-zuru-d22d6f

## Description

About ZURU ZURU is a reimagination company. We look for categories that have stood still, then we build next-generation products and brands that set the new standard. ZURU Toys is reimagining play. ZURU Edge is reinventing everyday consumer brands. Rhodes Pet Science is reimagining pet science. ZURU Tech is leading the next building revolution. ZURU started in 2003 with two brothers from New Zealand, and we're still founder-owned and operated today. Since then we've become the world's second-biggest privately held toy company, and nearly half of all Gen Y and Gen Z households with kids in the US own a ZURU product. Today we're 5,000 people in 34 offices, selling into more than 150 markets, backed by over 100 acres of fully automated manufacturing. And we're only getting started. ROLE PURPOSE The Senior Licensing Manager owns business development, category strategy, and portfolio growth across a broad, fast-moving, trend-led set of licensing categories — such as Brand & Lifestyle, Beauty, FMCG, and broader studio & entertainment partnerships — spanning both ZURU Toys and other ZURU Edge brands. Category scope is expected to evolve as the business scales. This role is focused on new business development, category strategy, and staying ahead of market trends. HOW YOU WILL MAKE AN IMPACT You will focus on fast-moving, trend-based IP across a broad remit of lifestyle and culture — spotting what's next before it's obvious and turning it into commercial opportunity fast. Success looks like a constantly expanding pipeline and a portfolio that keeps evolving with the market. CORE ROLES AND RESPONSIBILITIES Category Strategy, Trends & Business Development Shape category strategy across categories such as Brand & Lifestyle, Beauty, FMCG, and broader studio & entertainment partnerships, driving domestic and global growth plans. Track and translate emerging trends across toys and other ZURU Edge brands into actionable category and licensing opportunities. Own new business development, building and managing a high-volume pipeline of prospective licensors and brand partners. Licensor Relationship & Deal Management Own and grow relationships across a high volume of active licensor and brand partnerships, driving performance against royalty and revenue targets. Lead negotiation and execution of licensing agreements, renewals, and amendments. Implement new licensee onboarding, including deal memo set-up and the creative approval process. Portfolio & Team Management Lead and develop your team, with category focus expected to evolve as the portfolio grows. Set priorities across a wide, high-volume portfolio and balance workload across the team. Run regular 1:1s and support career growth toward more senior scope. Contract and Financial Management Review terms, minimum guarantees, and royalty structures in partnership with Legal and Finance. Track and report on royalty performance across the portfolio, flagging risk and opportunity early. Special Projects & Emerging Categories Partner with the Head of Licensing & Partnerships on special projects and emerging category opportunities as they arise, from early scoping through to execution. Support the operational build-out of new initiatives as the portfolio evolves. Reporting and Forecasting • Own forecasting accuracy and pipeline reporting across the portfolio. • Provide regular performance updates to the Head of Licensing & Partnerships. WHAT YOU WILL BRING • 6-8 years' experience in business development, account management, or licensing, ideally within consumer products, FMCG, or entertainment, with global exposure preferred. • A demonstrated track record of building pipeline and closing new licensor or brand partnerships at pace. • Experience managing a high volume of active licensing agreements and driving performance against royalty and revenue targets. • Experience managing or mentoring a team, with the flexibility and readiness to take on more as it grows. • Excellent relationship-building,

The description is cut here. Read the full offer: https://jobsbylevel.com/jobs/senior-licensing-manager-at-zuru-d22d6f

Source: https://jobsbylevel.com/jobs/senior-licensing-manager-at-zuru-d22d6f

## Cite this page

Level. https://jobsbylevel.com/jobs/senior-licensing-manager-at-zuru-d22d6f.

Get job alerts: https://jobsbylevel.com/newsletter