# Senior Manager, Audience Engagement at Wiley

Wiley is hiring a Senior Manager, Audience Engagement in London, United Kingdom. It pays £58k-£84k a year and Level rates it Little AI ●○○○; you can [apply on Wiley](https://jobsbylevel.com/go/74743775-026d-4c83-b2b1-eeec246f952a?utm_medium=ai-agent).

AI Level 1, AI centrality 23 out of 100. London, GBR.

## Details

- Company: [Wiley](https://jobsbylevel.com/companies/wiley)
- AI level: AI Level 1 (score 23 out of 100)
- Location: London, GBR
- Salary: £58k-£84k
- Posted: November 11, 2026
- Apply: https://jobsbylevel.com/go/74743775-026d-4c83-b2b1-eeec246f952a?utm_medium=ai-agent
- Free CV review for this job: https://jobsbylevel.com/cv-review?job=senior-manager-audience-engagement-at-wiley-7c90b3

## Description

We believe in bold ideas, diverse perspectives, and the drive to transform knowledge into impact. Here, your curiosity fuels progress, your voice shapes innovation, and your ambition helps redefine what’s possible within science and learning. We are a culture that obsesses over impact, challenges, and drives what’s next to power infinite possibilities for our customers, colleagues and society at large. About the Role: The Senior Manager, Audience Engagement (AIDA) develops the strategy for creating engaging social media and web content to grow and deepen Wiley's audience of decision-makers for ARI, Database Solutions, and Audience Solutions within the AI & Data Analytics (AIDA) portfolio. This is a growth role: building the channels, programs, and content that turn audience into an engaged, owned community. This role sets the audience growth agenda: which channels to build, what content formats earn attention from a technical audience, how to convert that attention into pipeline, and how to prove the ROI. They'll work closely with the wider AIDA marketing team to make sure audience engagement and growth work ladders up to AIDA's commercial goals, social media strategy and web strategies, and will have latitude to build new programs where they see an opportunity. Key Responsibilities & Duties: Delivers the audience engagement and growth strategy for AIDA across owned channels, setting targets and the roadmap to hit them. Build and run a recurring content program that shares AIDA's research insights with the audience on a regular cadence - establishing Wiley as a must-follow voice for technical decision-makers. Translates complex, technical subject matter into content that resonates with credentialed, scientific and data-focused audiences - spanning written, video, and social formats. This includes creator/expert partnerships and any agency or contributor relationships needed. Lead social and short-form video strategy for the Research Intelligence LinkedIn presence, using data to identify what formats and topics drive growth. Design and own audience growth funnels from acquisition through to engaged subscriber/follower. Track audience growth, engagement, and funnel performance, and turn that analysis into recommendations and business cases for further investment. Partner with the wider AIDA marketing team to align audience-building work with campaign timing, product launches, and pipeline goals - feeding audience insight back into their planning. Build and maintain landing pages and web copy for campaigns, product launches, and content offers, keeping the estate to brand, AEO and SEO. Track page and funnel performance (conversion, traffic, engagement) and use the data to drive both page updates and broader audience strategy. Represent audience performance and strategy to senior stakeholders, including making the case for resourcing and new initiatives. Required Qualifications: Proven track record building and growing an owned audience (email, social, or community) for a technical, scientific, or credentialed professional audience. Experience owning growth funnels end-to-end, with clear evidence of driving measurable audience or subscriber growth. Strong content instincts across formats — written, social, video — with the ability to translate complex or technical material into content that earns attention. Experience using audience and performance data to shape strategy, and communicating that analysis persuasively to senior leadership. Comfort building new programs from scratch, including scoping partnerships (e.g., creator, agency, or contributor relationships). Strong cross-functional collaborator, able to align audience strategy with commercial and product marketing priorities. A good working knowledge of SEO principles and SEO-focused writing. This is not a technical SEO/AEO role, but you should be comfortable applying best practices and working with specialist teams. Experience in SaaS or technology-focused B2B

The description is cut here. Read the full offer: https://jobsbylevel.com/jobs/senior-manager-audience-engagement-at-wiley-7c90b3

Source: https://jobsbylevel.com/jobs/senior-manager-audience-engagement-at-wiley-7c90b3

## Cite this page

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