# Senior Manager, Brand and Communications Research at Nationwide

Nationwide is hiring a Senior Manager, Brand and Communications Research. Level rates it Little AI ●○○○; you can [apply on Nationwide](https://jobsbylevel.com/go/f6c3c25c-0f5c-4b64-a741-06d08e08cb5b?utm_medium=ai-agent).

AI Level 1, AI centrality 34 out of 100. Swindon, United Kingdom.

## Details

- Company: [Nationwide](https://jobsbylevel.com/companies/nationwide)
- AI level: AI Level 1 (score 34 out of 100)
- Location: Swindon, United Kingdom
- Posted: November 13, 2026
- Apply: https://jobsbylevel.com/go/f6c3c25c-0f5c-4b64-a741-06d08e08cb5b?utm_medium=ai-agent
- Free CV review for this job: https://jobsbylevel.com/cv-review?job=senior-manager-brand-and-communications-research-at-nationwide-2a02a3

## Description

We’re looking for an experienced, curious and commercially minded Senior Manager, Brand and Communications Research to join the Marketing Effectiveness and Analytics team within Customer Strategy. You’ll lead the research that helps Nationwide understand how our brand and communications are performing, where we can make the greatest difference for customers and members, and how evidence can shape future marketing and business decisions. Working across a strategically important portfolio of brand and communications research, you’ll bring together evidence from research and analytics and turn it into clear, compelling stories for senior leaders, the Executive Committee and Board. You’ll also shape and continually improve our research capabilities, tools and techniques, ensuring our measurement keeps pace with changes in Nationwide’s marketing activity, customer behaviour and the wider market landscape. This is a high-impact leadership role, combining research expertise with team leadership, strong governance, budget ownership and strategic supplier management. We are happy to consider flexible working approaches to help you perform at your best. This is a 12-month Fixed Term Contract opportunity. At Nationwide we offer hybrid working wherever possible. More rewarding relationships are supported through our hybrid approach, bringing colleagues together across our UK wide estate, whilst also supporting generous access to home working. We value our time in the office to solve problems, to learn, and to feel connected. For this job you'll spend at least two days per week, or if part time you'll spend 40% of your working time, based at either our London or Swindon office. If your application is successful, your hiring manager will provide further details on how this works. You can also find out more about our approach to hybrid working here . If we receive a high volume of relevant applications, we may close the advert earlier than the advertised date, so please apply as soon as you can. What you’ll be doing You’ll lead, motivate and develop a team of research professionals, setting clear priorities, building capability and creating the conditions for high-quality delivery. Working closely with leaders across the organisation, you’ll translate strategic questions into focused research programmes and briefs that address customer, brand and communications priorities. You’ll own and evolve our brand and communications research approach, introducing the capabilities, tools, methodologies and techniques needed to keep measurement relevant as marketing and the external landscape change. Bringing together research and analytics evidence, you’ll turn complex information into coherent, actionable narratives for senior leaders, the Executive Committee and Board. You’ll also own the research portfolio plan, governance and controls; lead budget management, resource planning and financial oversight; and manage strategic agency and supplier relationships to deliver rigorous, high-quality work, strong commercial outcomes and value from our investment. About you As a minimum you’ll have: Significant experience leading complex, large-scale brand and communications research, with strong knowledge of qualitative and quantitative methods, sampling, tracking and questionnaire design A track record of evolving research frameworks, tools and techniques so measurement remains fit for purpose as marketing activity, media, technology, customer behaviour and markets change Proven experience of portfolio planning, governance, risk management, budget ownership, resource allocation and prioritisation across a complex programme of work Strong commercial supplier-management skills and the credibility to influence senior stakeholders, challenge constructively and build productive partnerships across a large organisation Substantial experience leading, developing and motivating research teams, alongside the ability to communicate complex evidence through concise,

The description is cut here. Read the full offer: https://jobsbylevel.com/jobs/senior-manager-brand-and-communications-research-at-nationwide-2a02a3

Source: https://jobsbylevel.com/jobs/senior-manager-brand-and-communications-research-at-nationwide-2a02a3

## Cite this page

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