# Senior Manager - Brand at Apparel Group

Apparel Group is hiring a Senior Manager - Brand. Level rates it Little AI ●○○○; you can [apply on Apparel Group](https://jobsbylevel.com/go/436e9c42-92aa-4c40-bcbd-f056734dea07?utm_medium=ai-agent).

AI Level 1, AI centrality 0 out of 100. United Arab Emirates.

## Details

- Company: [Apparel Group](https://jobsbylevel.com/companies/apparel-group)
- AI level: AI Level 1 (score 0 out of 100)
- Location: United Arab Emirates
- Posted: November 6, 2026
- Apply: https://jobsbylevel.com/go/436e9c42-92aa-4c40-bcbd-f056734dea07?utm_medium=ai-agent
- Free CV review for this job: https://jobsbylevel.com/cv-review?job=senior-manager-brand-at-apparel-group-f788ac

## Prepare for this job

The job page lists 4 likely interview questions for this offer, with a CV checklist: https://jobsbylevel.com/jobs/senior-manager-brand-at-apparel-group-f788ac

## Description

POSITION OBJECTIVE - The position is responsible for overall brand development and implementation for maximized sales and profit. - Strategize for brand penetration and positioning within the region to create brand image in the market. Key Responsibilities Brand Growth and Profitability - Maximize sales and profitability of brand stores in line with Company targets - Develop the brand launch strategy in consultation with the Brand General Manager - Control costs within budgetary guidelines for the brand stores - Maximize productivity in stores through effective deployment of resources at brand stores to ensure complete sell through as per brand product, style and assortment plans - Review feedback from territories on Brand acceptance and customer expectations - Ensure adherence to financial plan in all key areas - sales, markdowns, margin and average inventory - Create the brand positioning in consultation with the Marketing team and Brand Principal /Brand General Manager - Involve in recruitment and training of team members Brand Merchandise Planning and Product Selection - Study merchandise requirements for assigned brand by setting sourcing triggers based on actual sales, sales forecasts, company order parameters, inventory checks, forth coming events, replenishment needs etc. - Design the merchandise plan (pricing, promotion, assortment etc.) with the team for timely availability of stocks at the stores - Determine buying requirements and formulate buying plan and budget - Conduct product selection in coordination with the buying requirements and the product research received - Ensure effective in-season management across territories (stock balancing, markdown management, stock analysis, stock vs. sales performance) Brand Image - Create brand awareness “Club Apparel” - Coordinate with Retail Operations to collate the feedback on retail and brand operations - Develop Strategy for Visual Merchandising at Stores and ensure implementation of the same Market and Competition Research - Acquire market intelligence through various sources and analyze trends that may impact business - Research the brand acceptance within the region or any new territory and identify any inputs on brand customizations required - Map competition prices / products and provide qualitative inputs to business - Research and look at new sites for brand outlets and discuss the same with the Operations Manager and General Manager - Research on the latest trends in products, brands, styles, designs, fits etc. Projects & Administration - Evaluate the selected site on parameters like trade area, customer base, additional merchandising considerations and seek internal approvals - Co-ordinate for new store openings and re-fits with the operations and projects team - Ensure brand outlet locations are in line with the brand strategy and positioning - Ensure adherence to the store opening plan

Source: https://jobsbylevel.com/jobs/senior-manager-brand-at-apparel-group-f788ac

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