# Senior Manager, Consumer Payments Marketing – Debit, Next Gen, eCommerce & New Digital Payments at Visa

Visa is hiring a Senior Manager, Consumer Payments Marketing – Debit, Next Gen, eCommerce & New Digital Payments in Miami, United States. It pays $131k-$210k a year and Level rates it Little AI ●○○○; you can [apply on Level](https://jobsbylevel.com/go/7e5c0282-9fdd-495f-b741-07db523bc01c?utm_medium=ai-agent).

AI Level 1, AI centrality 36 out of 100. US - Miami, FL.

## Details

- Company: [Visa](https://jobsbylevel.com/companies/visa)
- AI level: AI Level 1 (score 36 out of 100)
- Location: US - Miami, FL
- Salary: $131k-$210k
- Posted: October 13, 2026
- Apply: https://jobsbylevel.com/go/7e5c0282-9fdd-495f-b741-07db523bc01c?utm_medium=ai-agent

## Description

About Us Visa is a world leader in payments technology, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories, dedicated to uplifting everyone, everywhere by being the best way to pay and be paid. At Visa, you'll have the opportunity to create impact at scale — tackling meaningful challenges, growing your skills and seeing your contributions impact lives around the world. Join Visa and do work that matters – to you, to your community, and to the world. Progress starts with you. Visa will accept applications for this role until at least 10-30-2026 Job Description Overview: The Senior Manager, Consumer Payments Marketing – Debit, Next Gen, eCommerce & New Digital Payments serves as the day-to-day business partner to LAC Product & Solutions teams, responsible for pulling through consumer marketing activity in support of product marketing goals across Debit, Next Gen, eCommerce, and New Digital Payment Flows. This role translates segment insights, cultural trends, and consumer behaviors into clear marketing strategies and actionable market plans that drive business outcomes. This role reports to the Senior Director, Consumer Payments Marketing and works closely with Product, Media, Creative, Content, Sponsorships, Insights & Analytics, and market teams to ensure integrated planning and execution against Visa's growth priorities in debit, younger consumers, eCommerce, and emerging payment modalities. This leader will develop marketing strategies that drive relevance, adoption, and engagement among Next Gen consumers, strengthen Visa's competitive positioning in debit, accelerate digital commerce growth, and drive adoption of new digital payment flows across LAC. Key responsibilities: Debit Marketing Strategy: Develop and execute Visa's Debit consumer marketing strategy across LAC, strengthening positioning, driving growth, usage, and preference in a competitive debit landscape. Partner with Product & Solutions as the primary marketing business partner for Debit products, ensuring marketing activity supports product adoption and transaction growth goals. Identify and activate competitive positioning opportunities that differentiate Visa Debit from alternative payment methods and competitors. Develop campaigns and programs that drive debit usage, top-of-wallet positioning, and consumer preference across LAC markets. Next Gen Consumer Marketing: Develop and execute marketing strategies that drive relevance, adoption, and engagement among Next Gen consumers (Gen Z and young Millennials) across LAC. Translate cultural insights, digital behaviors, and platform preferences of Next Gen audiences into marketing strategies and creative approaches. Partner with Content, Social, and Creator teams to develop channel-native approaches that resonate authentically with younger audiences. Leverage entertainment, gaming, music, and lifestyle partnerships to build Visa's relevance and preference among Next Gen consumers. Develop innovative marketing approaches that meet Next Gen consumers on the platforms and in the formats where they are most engaged. E-Commerce Marketing Strategy: Develop and execute eCommerce marketing strategies that accelerate Visa's digital payments growth and strengthen online transaction preference across LAC. Partner with Product teams to translate eCommerce capabilities (click-to-pay, tokenization, checkout optimization) into consumer-facing value propositions. Identify and activate marketing opportunities around key eCommerce moments, platforms, and merchant partnerships. Drive consumer education and awareness campaigns that position Visa as the preferred and most trusted payment method for online purchases. New Digital Payment Flows: Develop marketing strategies that drive consumer awareness, understanding, and adoption of new digital payment innovations across LAC. Translate product capabilities for new payment flows (P2P,

The description is cut here. Read the full offer: https://jobsbylevel.com/jobs/senior-manager-consumer-payments-marketing-debit-next-gen-ecommerce-new-digital-payments-at-visa-317416

Source: https://jobsbylevel.com/jobs/senior-manager-consumer-payments-marketing-debit-next-gen-ecommerce-new-digital-payments-at-visa-317416

## Cite this page

Level. https://jobsbylevel.com/jobs/senior-manager-consumer-payments-marketing-debit-next-gen-ecommerce-new-digital-payments-at-visa-317416.

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