# Senior Manager, Digital Marketing - AMER at Salesforce

Salesforce is hiring a Senior Manager, Digital Marketing - AMER in Atlanta, United States. Level rates it Uses AI ●●○○; you can [apply on Salesforce](https://jobsbylevel.com/go/263658a2-6234-4c7b-821e-9e54a31d40d0?utm_medium=ai-agent).

AI Level 2, AI centrality 51 out of 100. Georgia - Atlanta.

## Details

- Company: [Salesforce](https://jobsbylevel.com/companies/salesforce)
- AI level: AI Level 2 (score 51 out of 100)
- Location: Georgia - Atlanta
- Posted: November 9, 2026
- Apply: https://jobsbylevel.com/go/263658a2-6234-4c7b-821e-9e54a31d40d0?utm_medium=ai-agent
- Free CV review for this job: https://jobsbylevel.com/cv-review?job=senior-manager-digital-marketing-amer-at-salesforce-2e5ad0

## Prepare for this job

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## Description

To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts. Job Category Marketing & Communications Job Details About Salesforce Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn’t a buzzword — it’s a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all. Ready to level-up your career at the company leading workforce transformation in the agentic era? You’re in the right place! Agentforce is the future of AI, and you are the future of Salesforce. What You'll Be Doing & Why It Matters Our AMER & EMEA Email Marketing team is looking for an experienced Email Marketing Senior Lead to own AMER Strategic Events audience generation. You'll balance business needs with channel health, driving registration targets for strategic events and sustaining engagement (e.g., click-through rate, unsubscribe rate, unsubscribe-to-click rate). You'll partner closely with Strategic Event teams across AMER. This is an end-to-end role — from planning and audience strategy through AI-assisted email production, send execution, reporting, and business reviews. Core Responsibilities & Scope Strategy & Planning: Build trusted relationships with stakeholders and collaborate on intake, audience generation strategies, and performance. Set each stakeholder's audience generation plan and KPI targets, using judgment on what's realistic given their business context, and adjust that plan in cadenced reviews. Lead reviews with stakeholders — reading the room, negotiating priorities, and making the call on what to prioritize. Decide which cross-regional process or standardization initiatives are worth pursuing each half, and build the buy-in to land them across AMER/EMEA. Bring forward-looking recommendations to business reviews — synthesizing signals into a point of view. Audience Generation: Execute audience generation campaigns end-to-end — deciding when to refresh, escalate, or retire a campaign, and advising stakeholders on the right channel and approach based on program context beyond dashboards. Align send calendar, suppressions, and sequencing directly with stakeholders — weighing whose priority wins this week across competing demands, and executing the resulting plan under time pressure. Turn post-send data into actionable observations stakeholders will actually act on, beyond a summary of numbers. Own escalation decisions on support eligibility disputes and flag process divergence between AMER and EMEA before it becomes a bigger problem. Email Production: Direct AI tools to accelerate email production — drafting, QA, and build support — but own final execution: what ships, what gets held, and what needs a human fix before send. Assess whether a new email project request clears the eligibility bar, then execute the build against a live send calendar. Understand platform and technology releases and flag which ones matter for owned programs, and push the right issues to business partners. Reporting & Compliance: Determine whether channel health signals reflect a real problem or an expected side effect, and decide what's worth escalating vs. monitoring. Deliver monthly stakeholder insights with root-cause commentary — the analysis behind the number, not the number itself. Own reporting accuracy where attribution is ambiguous, and shape the narrative behind business review numbers. Minimum Requirements You have 10+ years of experience in Email Marketing. Strong judgment on stakeholder relationship management: intake conversations, FY planning, and quarterly business reviews where negotiation and prioritization matter more than process-following. In-depth experience with email marketing

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