# Senior Manager, Integrated MarComms, France & Benelux at Match Group

Match Group is hiring a Senior Manager, Integrated MarComms, France & Benelux in Paris, France. Level rates it Little AI ●○○○; you can [apply on Match Group](https://jobsbylevel.com/go/d457e232-9aef-4115-85aa-6c9e3c339d04?utm_medium=ai-agent).

AI Level 1, AI centrality 36 out of 100. Paris, France.

## Details

- Company: [Match Group](https://jobsbylevel.com/companies/match-group)
- AI level: AI Level 1 (score 36 out of 100)
- Location: Paris, France
- Posted: November 12, 2026
- Apply: https://jobsbylevel.com/go/d457e232-9aef-4115-85aa-6c9e3c339d04?utm_medium=ai-agent
- Free CV review for this job: https://jobsbylevel.com/cv-review?job=senior-manager-integrated-marcomms-france-benelux-at-match-group-6f66db

## Description

Tinder exists to help people meet, connect and create a spark. After 13 years of leadership in the dating industry, culture is what keeps that mission relevant to each new generation of daters. Product is central to this shift. Every new feature is a chance to tell a human story about how people connect, and culture is where those stories land. To make that shift real, we’re bringing our Tinder MarComms regional EMEA strategy together: one unified in-country team in each key market and one regional structure. Communications now sits within Marketing, so both work toward the same KPIs and growth objectives. The Integrated MarComms role is where culture meets brand relevance, with one holistic objective: driving MAU growth. Social Media is the true D2C MarComms engine for Tinder, and creator and influencer led activations play a central role in driving registrations, reactivations and cultural relevance. The regional MarComms team owns the full paid, earned and owned media cycle across key markets. The Integrated MarComms Senior Manager leads the earned and influence dimension of that ecosystem, with a strong influence on owned social channels and brand partnership storytelling. The role reports to the Director of Marketing of France & Benelux. It works in a matrix with the Snr. Director of Social Media, Snr. Manager of Brand Partnerships, and closely with the Global Comms team. Key Responsibilities 1. Creator & Influencer Ecosystem Engagement Build and nurture a diverse network of community voices: creators, influencers, podcast hosts, cultural commentators and community leaders. Develop collaborations rooted in a strong audience insight and shared creative idea, giving partners a meaningful role beyond content distribution. Work closely with social, influence and brand partnership teams to connect local opportunities with broader brand priorities. Create opportunities for audiences to participate and share their own stories, turning campaigns into conversations that extend beyond launch. 2. Social-First Integrated MarComms Strategy Translate market priorities into integrated MarComms plans for France & Benelux, in close partnership with the market lead, marketing manager and EMEA teams. Develop compelling creative ideas with the potential to travel across paid, owned and earned channels, giving each channel a clear role in building relevance, consideration and action. Build strategies around how Gen Z discovers, shares and participates in culture, across various formats, creators, podcasts, digital communities and emerging platforms. Help raise the creative and strategic standard of Tinder’s organic social channels, building distinctive formats and stories that audiences want to be part of. 3. Creating Cultural Narratives for Gen Z Turn audience insights, cultural tensions and dating behaviours into locally relevant narratives that strengthen Tinder’s role in modern dating, particularly among young women. Make product innovation meaningful through human stories and creative experiences that show how Tinder helps people meet, connect and create a spark. Broaden the representation of dating success to reflect the connections, experiences and stories Gen Z values, building a more positive and credible perception of Tinder. Anticipate cultural moments and emerging conversations, using data, cultural understanding and creative judgment to identify where the brand can make a meaningful contribution. Own a quarterly and annual activation calendar, balancing planned campaigns with timely opportunities, and contribute local insights and ideas to EMEA initiatives. 4. Earned Impact & Measurement Connect MarComms activity to clear objectives, supporting registrations and reactivations as contributions to the overarching goal of MAU growth. Own measurement of earned and social impact, including share of conversation, message uptake, sentiment and meaningful engagement, moving beyond coverage volume and impressions. Partner with Insights

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Source: https://jobsbylevel.com/jobs/senior-manager-integrated-marcomms-france-benelux-at-match-group-6f66db

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