# Senior Manager - Marketing Services, VM360 Marketing Automation Specialist at Visa

Visa is hiring a Senior Manager - Marketing Services, VM360 Marketing Automation Specialist in Tokyo, Japan. Level rates it Little AI ●○○○; you can [apply on Level](https://jobsbylevel.com/go/14bd116e-fa7b-49e2-97ef-01dd8ddf815f).

AI Level 1, AI centrality 25 out of 100. JP - Tokyo, Japan.

## Details

- Company: [Visa](https://jobsbylevel.com/companies/visa)
- AI level: AI Level 1 (score 25 out of 100)
- Location: JP - Tokyo, Japan
- Posted: October 8, 2026
- Apply: https://jobsbylevel.com/go/14bd116e-fa7b-49e2-97ef-01dd8ddf815f

## Description

About Us Visa is a world leader in payments technology, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories, dedicated to uplifting everyone, everywhere by being the best way to pay and be paid. At Visa, you'll have the opportunity to create impact at scale — tackling meaningful challenges, growing your skills and seeing your contributions impact lives around the world. Join Visa and do work that matters – to you, to your community, and to the world. Progress starts with you. Job Description Role Summary: Visa Marketing Services is a revenue-generating business function that develops and implements end-to-end Marketing solutions for Visa's clients across Asia-Pacific. We have teams in every market delivering client marketing and a Singapore-based Hub team supporting our 18+ markets across the region. We are looking for a VM360 Marketing Automation Specialist, Japan to drive the roll-out of our new Marketing Automation and Personalization platform in the Japan market, from market entry through profitable scale. This is a newly created role and you will be the market-level domain expert and trusted advisor for our new Campaign CDP solution for internal teams and Visa clients in Japan. VM360 is Visa's customer engagement and marketing automation platform, combining capabilities commonly associated with CDPs, customer journey platforms, marketing automation solutions, and campaign analytics tools. It is initially focused on helping financial institutions and card issuers improve customer acquisition, onboarding, activation, engagement, retention and win-back programs through personalized communications and data-driven marketing. You will be the owner of VM360 for the Japan market, working in close partnership with two key stakeholders: the Marketing Services Lead, Japan and the VM360 AP Lead, who drives the regional framework, standards and playbooks from the Singapore Hub. Your focus is to localize, execute and scale VM360 in Japan within that regional framework. Success in this role will include winning initial client engagements, launching and scaling VM360 implementations in Japan, and establishing a repeatable growth model for the business. All roles require digital fluency, including the ability to work with emerging technologies such as Generative AI tools (e.g. ChatGPT, Microsoft Copilot) to support everyday work. Key Responsibilities: You will be the subject matter expert for the Japan market on VM360: Mastering the platform: develop deep expertise in how our marketing automation platform works including customer journey orchestration, CDPs, segmentation, event-based triggers, campaign automation, omnichannel messaging, mobile engagement, analytics, and data activation pipelines. Championing the platform in Japan: serve as the primary point of contact for platform operations, troubleshooting and escalation in the Japan market, articulate the platform's value and attributes for different use cases, and lead onboarding and training programs for Japan-based users and teams ensuring consistent understanding and adoption of platform capabilities and processes. Aligning with the APAC framework: work alongside the VM360 APAC Lead to ensure the Japan roll-out is aligned with the regional framework, standards, playbooks and go-to-market approach driven from the Singapore Hub - adopting and localizing these for Japan rather than creating parallel structures, and feeding Japan learnings and requirements back into the regional practice. Speaking the language of compliance and security: work closely with the Japan market team and Legal/Privacy teams to understand local data regulations (with particular depth in APPI) and be able to address client concerns around data minimization, PII handling, and security. Foundational technical knowledge: While dev/IT will handle integrations, you need to translate technical components (SDKs, APIs,

The description is cut here. Read the full offer: https://jobsbylevel.com/jobs/senior-manager-marketing-services-vm360-marketing-automation-specialist-at-visa-e94caa

Source: https://jobsbylevel.com/jobs/senior-manager-marketing-services-vm360-marketing-automation-specialist-at-visa-e94caa

## Cite this page

Level. https://jobsbylevel.com/jobs/senior-manager-marketing-services-vm360-marketing-automation-specialist-at-visa-e94caa.

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