# Senior Manager, RGM OBPPC E-Comm at Coca-Cola

Coca-Cola is hiring a Senior Manager, RGM OBPPC E-Comm in Atlanta, United States. It pays $123k-$139k a year and Level rates it Little AI ●○○○; you can [apply on Coca-Cola](https://jobsbylevel.com/go/350c12a1-d122-49a1-8f62-e3d292683c06?utm_medium=ai-agent).

AI Level 1, AI centrality 21 out of 100. US - GA - Atlanta.

## Details

- Company: [Coca-Cola](https://jobsbylevel.com/companies/coca-cola)
- AI level: AI Level 1 (score 21 out of 100)
- Location: US - GA - Atlanta
- Salary: $123k-$139k
- Posted: November 6, 2026
- Apply: https://jobsbylevel.com/go/350c12a1-d122-49a1-8f62-e3d292683c06?utm_medium=ai-agent
- Free CV review for this job: https://jobsbylevel.com/cv-review?job=senior-manager-rgm-obppc-e-comm-at-coca-cola-6762d2

## Description

Job Description Summary: The Senior Director II, RGM OBPPC E-Commerce leads digital-native RGM and OBPPC strategies supporting the U.S. eCommerce business across pure-play, omnichannel, marketplace, subscription, and emerging commerce models. Develops digital commerce growth strategies across acquisition, conversion, repeat purchase, subscriptions, replenishment, loyalty, assortment, package architecture, and value propositions specific to eCommerce shopper missions and fulfillment models. Builds system alignment for digital-first portfolio, package, subscription, pricing, promotion, membership, and route-to-market strategies while maintaining coherence with enterprise OBPPC guardrails. Leads cross-functional workstreams to uncover digital growth opportunities using consumer cohorts, behavioral data, search and discovery signals, basket analysis, customer lifetime value, and unit economics. Develops test-and-learn plans and contingency actions to deliver the annual business plan and strengthen long-term digital customer economics. Lead Annual Planning Process: Develop annual and multi-year eCommerce growth strategies aligned with the NAOU growth algorithm, translating the eCommerce OBPPC lead’s portfolio direction into channel-specific roadmaps, pilots, and measurable commercial outcomes. Build digital-native RGM capabilities within national governance, including subscription economics, cohort management, lifecycle value, digital assortment, algorithmic visibility, marketplace dynamics, and fulfillment cost-to-serve. Analyze and recommend digital pricing and value architectures across one-time purchase, Subscribe & Save, memberships, bundles, replenishment, and promotional mechanics, in partnership with Retail Strategy/TPO and customer teams. Partner with Retail Strategy/TPO, Digital Commerce, Retail Media, Data and Insights, Finance, and customer teams to embed digital promotion, retention, and investment optimization principles. Partner with Channel and Sales leadership on multi-year initiatives, including subscriptions, auto-replenishment, loyalty and membership benefits, virtual bundles, personalization, digital shelf, retail media, cross-category basket building, and non-price value propositions. Stewardship of Performance: Conduct gap-to-plan and cohort-performance analysis across revenue, transactions, units, margin, customer acquisition cost, conversion, repeat purchase, retention, churn, subscription penetration, average order value, and customer lifetime value. Develop fact-based recommendations to close performance gaps through pricing, bundles, subscriptions, loyalty, personalization, digital media, assortment, package, and replenishment interventions. Provide account leadership with analysis of digital competitors, marketplace sellers, search and algorithm visibility, ratings and reviews, subscription propositions, fulfillment promises, and relative customer value. Identify opportunities to improve contribution margin and customer lifetime value across the portfolio by optimizing acquisition, conversion, order frequency, basket size, retention, cost-to-serve, and channel transfer. Develop strategies to recruit online shoppers, build recurring purchase habits, expand missions, increase replenishment frequency, and maximize value from high-frequency digital shoppers. Establish ongoing digital performance and cohort reporting, including acquisition-to-retention funnels, subscription health, repeat-purchase curves, LTV-to-CAC economics, promotional incrementality, retail-media effectiveness, and package profitability. Identify growth and optimization opportunities and translate them into prioritized experiments, business cases, commercialization recommendations, and scalable digital playbooks. Strategy/TPO, customer teams, Finance, Supply Chain, Marketing, and bottlers. Education Requirements Minimum Required: Bachelor’s degree in business, economics, finance, marketing, data science, engineering, product management,

The description is cut here. Read the full offer: https://jobsbylevel.com/jobs/senior-manager-rgm-obppc-e-comm-at-coca-cola-6762d2

Source: https://jobsbylevel.com/jobs/senior-manager-rgm-obppc-e-comm-at-coca-cola-6762d2

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