# Senior manager - Sensory & Consumer Insights at Diageo

Diageo is hiring a Senior manager - Sensory & Consumer Insights in Bengaluru, India. Level rates it Little AI ●○○○; you can [apply on Diageo](https://jobsbylevel.com/go/c54025b8-cb7a-4723-b20d-c6cff62c7279?utm_medium=ai-agent).

AI Level 1, AI centrality 10 out of 100. Bangalore, India.

## Details

- Company: [Diageo](https://jobsbylevel.com/companies/diageo)
- AI level: AI Level 1 (score 10 out of 100)
- Location: Bangalore, India
- Posted: October 23, 2026
- Apply: https://jobsbylevel.com/go/c54025b8-cb7a-4723-b20d-c6cff62c7279?utm_medium=ai-agent
- Free CV review for this job: https://jobsbylevel.com/cv-review?job=senior-manager-sensory-consumer-insights-at-diageo-cd7d77

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## Description

Job Description : About us: With over 200 brands sold in nearly 180 countries, Diageo is home to some of the world’s most iconic drinks. From Johnnie Walker and Guinness to Tanqueray, Smirnoff and Don Julio, we craft brands chosen for life’s moments — from everyday connections to landmark celebrations. Bring your talent, curiosity and ambition, and strive for your personal best alongside people who challenge, support and learn from each other. Together, as one outstanding team, we keep learning, improving and raising the bar for our brands, our business and each other. Join us and play your part in making life’s moments mean a little more. About the Function: Supply Chain & Manufacturing is where our brands are made, moved and delivered to the world. With over half of our people working across more than 100 sites, this is a complex, large-scale operation that brings together production, logistics, engineering and supplier partnerships. It’s fast-paced and hands-on, with teams working together to ensure quality, efficiency and sustainability at every stage. From sourcing ingredients to getting products into customers’ hands, you’ll play a role in delivering the brands people know and love. About the role: Senior Manager, Sensory Science Diageo India Bangalore Research & Development KEY RESPONSIBILITIES · Sensory strategy and governance: Define sensory strategy, protocols, standards and governance across innovation, renovation, quality and commercialization. Sensory study design: Design fit-for-purpose sensory studies for product development, benchmarking, quality, claims and consumer understanding.· Panel leadership: Recruit, train, calibrate and manage expert sensory panels; establish panel performance monitoring and accreditation. Innovation support: Translate sensory and consumer insights into product design direction for aroma, taste, mouthfeel, balance, aftertaste and overall experience. Consumer and flavour intelligence: Integrate consumer insights, market trends, launched products, food-service inspirations and expert inputs into innovation pipelines. Quality and manufacturing support: Support sensory quality governance, first batch approvals, specifications, investigations and corrective actions across units. Claims substantiation: Design evidence to support sensory claims such as smoothness, refreshment, taste superiority, flavour notes and differentiation.· Digital and analytics: Drive use of digital sensory platforms, dashboards, automated reporting and AI-enabled insight tools. SENSORY EXPERTISE REQUIRED · Descriptive Analysis / QDA, consensus profiling and product benchmarking. Discrimination testing: Triangle, Duo-Trio, Tetrad, Paired Comparison, A-not-A and similarity testing. JAR, Penalty Analysis, CATA/RATA, preference mapping and drivers of liking. Threshold studies: detection, recognition and JND; sensory shelf-life and product matching. Panel performance assessment, repeatability, reproducibility, agreement analysis and training design. Strong understanding of flavour chemistry, ingredient functionality, aroma-taste interactions and mouthfeel. STATISTICAL AND DIGITAL CAPABILITY · Strong working knowledge of ANOVA, Mixed Models, PCA, PLS, Cluster Analysis, DOE, Penalty Analysis and Preference Mapping. Ability to convert complex sensory and consumer data into clear business recommendations. Hands-on experience with tools such as XLSTAT, JMP, R, SPSS, Compusense, RedJade, EyeQuestion or equivalent platforms. Comfort with data visualization, dashboards, automated analysis and AI-enabled insights tools. QUALIFICATION AND EXPERIENCE · Education: Master's or PhD in Sensory Science, Food Science, Food Technology, Chemistry, Chemical Engineering, Consumer Science, Statistics or related discipline. Experience: 6-8 years in Sensory Science, Product Development, Flavour Science or related R&D roles. Industry background: Beverages, alcohol, spirits, RTDs, flavours, food, FMCG or consumer products preferred. Panel

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