# Senior Marketing Manager, LEGO® Adults Consumer Group at LEGO

LEGO is hiring a Senior Marketing Manager, LEGO® Adults Consumer Group. Level rates it Little AI ●○○○; you can [apply on LEGO](https://jobsbylevel.com/go/bff0f1fa-e0a5-476f-a5a3-20207d2e9937?utm_medium=ai-agent).

AI Level 1, AI centrality 26 out of 100. Billund.

## Details

- Company: [LEGO](https://jobsbylevel.com/companies/lego)
- AI level: AI Level 1 (score 26 out of 100)
- Location: Billund
- Posted: November 13, 2026
- Apply: https://jobsbylevel.com/go/bff0f1fa-e0a5-476f-a5a3-20207d2e9937?utm_medium=ai-agent
- Free CV review for this job: https://jobsbylevel.com/cv-review?job=senior-marketing-manager-lego-adults-consumer-group-at-lego-3e64f1

## Description

Job Description Just imagine shaping how adult audiences experience the LEGO® brand through campaigns, channels and creative partnerships. Then make it real. About the role As our Senior Marketing Manager, LEGO Adults Consumer Group, you'll lead go-to-market projects across adult-focused franchises, from the first brief through creative development and deployment across markets. Based in Billund, Denmark, you'll connect franchise priorities, agencies and insights to create integrated adult experiences. Required Qualifications · Owned integrated marketing campaigns from brief development and franchise alignment through agency delivery and market deployment. · Developed marketing plans connecting franchise priorities, creative development and activation across markets. · Briefed and managed in-house creative agencies, reviewing campaign assets against agreed objectives. · Led campaign alignment with Heads of Franchise and Business and Marketing Leads at different levels of seniority. · Managed external marketing partnerships involving celebrities and entertainment, partner and content teams. · Delivered consumer-product marketing campaigns, including agency management. Preferred Qualifications · Created marketing campaigns for premium adult-targeted consumer products. · Managed intellectual-property partnerships as part of marketing or campaign development. What you'll build · Lead adult cross-franchise campaigns from agency briefing through campaign development, playbooks and market activation. · Define success measures and create After Action Reviews for key campaigns and initiatives. · Develop owned-channel strategy across global social channels, LEGO Insiders and Digital Consumer Engagement. · Shape influencer and celebrity activity with creative agencies and Entertainment, Partners and Content colleagues. · Bring adult consumer insights into in-store communications with Shopper Marketing. · Turn quantitative and qualitative research into clear audience and campaign direction. If you've worked in a role where you've brought franchises, agencies and partners together to deliver campaigns, you'll feel at home here. What matters most is recognising effective creative work, taking ownership and keeping work moving as priorities change. Life on the team You'll join the Adults Consumer Group and Franchises team, reporting to the Adults Head of Portfolio and Marketing Strategy. You'll work closely with Business and Marketing Leads across adult and kids franchises, as well as the Adult Consumer Group Marketing Director. You'll bring people together, stay persistent when plans shift and take ownership of a varied portfolio. What success looks like You'll become a go-to partner for adult marketing, connecting audience insight with creative campaign development and market activation. You'll use creative judgement to focus teams on campaign objectives. And you'll help expand the LEGO brand's footprint as a creative lifestyle brand for adults. Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible. What’s in it for you? Here is what you can expect: Family Care Leave - We offer enhanced paid leave options for those important times. Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind. Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity. Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount. Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme. Your workplace: Your

The description is cut here. Read the full offer: https://jobsbylevel.com/jobs/senior-marketing-manager-lego-adults-consumer-group-at-lego-3e64f1

Source: https://jobsbylevel.com/jobs/senior-marketing-manager-lego-adults-consumer-group-at-lego-3e64f1

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Level. https://jobsbylevel.com/jobs/senior-marketing-manager-lego-adults-consumer-group-at-lego-3e64f1.

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