# Senior Marketing Specialist - Global Social Media and Influencer Marketing at Wolters Kluwer

Wolters Kluwer is hiring a Senior Marketing Specialist - Global Social Media and Influencer Marketing. It pays $86k-$149k a year and Level rates it Little AI ●○○○; you can [apply on Wolters Kluwer](https://jobsbylevel.com/go/38455d4c-8b64-4e8f-af27-9a0d08182d4c?utm_medium=ai-agent).

AI Level 1, AI centrality 10 out of 100. Remote (USA - Waltham, MA).

## Details

- Company: [Wolters Kluwer](https://jobsbylevel.com/companies/wolters-kluwer)
- AI level: AI Level 1 (score 10 out of 100)
- Location: Remote (USA - Waltham, MA)
- Salary: $86k-$149k
- Posted: November 4, 2026
- Apply: https://jobsbylevel.com/go/38455d4c-8b64-4e8f-af27-9a0d08182d4c?utm_medium=ai-agent
- Free CV review for this job: https://jobsbylevel.com/cv-review?job=senior-marketing-specialist-global-social-media-and-influencer-marketing-at-wolters-kluwer-abe33c

## Prepare for this job

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## Description

LOCATION: Hybrid – 8 days a month in the office (Waltham MA, New York City NY, Philadelphia PA, Madison WI, St. Cloud MN, Minneapolis MN, Chicago IL OVERVIEW Wolters Kluwer Health is seeking a Global Social Media & Influencer Marketing Specialist, B2C to lead the development and execution of global social media, paid digital, and influencer marketing strategies supporting UpToDate Expert AI and Lexidrug. This role will report into the Director, Marketing and will be responsible for building meaningful engagement with healthcare professionals across international markets through social media, paid digital campaigns, influencer marketing, localized content, and emerging communication channels in key global markets, including Latin America, Asia-Pacific, and select European markets, but will be based in the US. The ideal candidate enjoys hands-on execution, brings a solid understanding of digital strategy, and can manage global campaigns, agency and vendor coordination, localization, performance reporting, and multiple social and digital platforms. This individual will also help identify and test new approaches for reaching clinicians, including influencer marketing, AI-enabled content development, and region-specific social platforms. Role Impact This position plays an important role in expanding the global digital presence of UpToDate Expert AI and Lexidrug, helping Wolters Kluwer engage healthcare professionals through the channels, platforms, voices, and content formats most relevant to them. The role will also help bring together global strategies and regional execution, identifying opportunities to scale successful programs while maintaining the level of localization needed to engage healthcare professionals effectively in individual markets. By bringing together social media, paid digital, influencer marketing, regional expertise, localization, analytics, and emerging channels, this role will help strengthen global brand engagement and support B2C customer acquisition and growth. RESPONSIBILITIES Global Social Media Strategy & Execution Develop and execute the global B2C social media strategy for UpToDate Expert AI and Lexidrug, aligning social programs with broader acquisition, engagement, and brand objectives. Drive localized social media strategy, campaign calendar, and advertising across global markets, evolving strategies and messaging as business needs change. Partner with regional marketing teams to adapt global strategies and messaging to local market needs, cultural considerations, platform usage, and customer behaviors. Be a contributing B2C member of the Wolters Kluwer social media working group, sharing best practices and helping advance social media capabilities across the organization. Paid Social & Meta Strategy &Execution Run Meta paid initiatives, including campaign planning, audience development, retargeting, localization, creative testing, Stories and Reels. Develop and execute testing strategies designed to improve engagement and campaign effectiveness, including creative, messaging, and format testing. Leverage tools such as Jasper, Canva, and Adobe to accelerate content and creative development while maintaining brand consistency. Collaborate with internal partners and external vendors to execute campaigns efficiently and consistently across markets. Influencer & Emerging Channel Marketing Lead the development and execution of the global healthcare professional influencer marketing strategy, including program proposals, influencer activation concepts, content approaches, and measurement. Identify opportunities to incorporate credible healthcare professional voices into B2C marketing programs and campaigns. Explore and evaluate emerging social and digital channels that can strengthen engagement with healthcare professionals. Support testing and expansion of new digital marketing approaches as clinician media and communication behaviors evolve. International Market Collaboration Serve as an

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