# Senior Media Specialist - Media & Research Insights at ING

ING is hiring a Senior Media Specialist - Media & Research Insights. Level rates it Little AI ●○○○; you can [apply on ING](https://jobsbylevel.com/go/6485ce59-9953-481d-bb86-c01707c2fd08?utm_medium=ai-agent).

AI Level 1, AI centrality 34 out of 100. Expo Business Park.

## Details

- Company: [ING](https://jobsbylevel.com/companies/ing)
- AI level: AI Level 1 (score 34 out of 100)
- Location: Expo Business Park
- Posted: November 11, 2026
- Apply: https://jobsbylevel.com/go/6485ce59-9953-481d-bb86-c01707c2fd08?utm_medium=ai-agent
- Free CV review for this job: https://jobsbylevel.com/cv-review?job=senior-media-specialist-media-research-insights-at-ing-312768

## Description

Job Title – Senior Media Specialist Mission Drive data-led media strategies that maximize brand and commercial growth, audience engagement, and business performance by leveraging media expertise, market insights, and continuous optimization across channels and platforms. In this role, you will support the Head of Media & Insights in coordinating full -funnel digital campaigns across both online and offline media, focusing on measurement, analysis, and optimization. About the team We work in a highly collaborative, cross-functional environment, partnering daily with Growth, Product, Media & Performance, Customer Development, and agencies. Together, we bring data and creativity side by side, continuously testing, learning, and improving. What makes this team unique is how we bring everything together—product, brand, social, and performance—into one growth engine, where marketing has a direct and visible impact on the business. It’s a dynamic space where you’re encouraged to shape direction, grow your people, and evolve how we work." Your day to day -Develops and steers integrated media plans across campaigns and initiatives, ensuring alignment with business priorities, target audiences, brand objectives, and overall communication strategy across both traditional and digital media. -Leads the day-to-day media planning process together with internal stakeholders and external agency partners, translating campaign objectives into effective channel mixes, flighting, audience targeting, and budget allocation proposals across offline and online channels. -Provides strong media and digital expertise throughout campaign development, ensuring media considerations are embedded early and consistently across planning, activation, and optimization. -Coordinates full-funnel digital media activities across awareness, consideration, conversion, and retention objectives, ensuring coherence between campaign goals, channel roles, and performance expectations. -Monitors and analyzes campaign and media performance against agreed KPIs, identifies optimization opportunities during and after campaign delivery, and supports continuous improvement of planning and investment decisions, with a strong focus on digital effectiveness and measurable business outcomes. - -Track media advertising costs and billing data, ensuring alignment between planned budgets and actual spending. -Translate data into clear insights to support marketing initiatives and business decisions. Help simplify complex data for non-technical teams, ensuring insights are actionable Partners with marketing, business, data, and communication teams to clarify media needs, support planning processes, and ensure media outputs are relevant, actionable, and timely. -Coordinates and challenges external partners, including media agencies and media suppliers, to ensure quality deliverables, strong execution, and adherence to agreed scope, timelines, and budgets. -Supports the development and maintenance of media measurement frameworks and reporting routines that connect traditional and digital media delivery, campaign performance, and business outcomes, while contributing to consistent ways of working across media activities in alignment with the direction set by the Head of Media & Insights. -Brings cross-industry expertise and external market intelligence to identify new growth opportunities, challenge existing approaches, and drive greater efficiency, effectiveness, and measurable return on marketing investments across all media activities. What you bring to the team Experience & background Experience Level 5-7 years in a similar role, with strong expertise in digital media analytics, digital media trading or performance marketing. Industry background: Preferably within banking, fintech, retail, e-commerce, or media agencies, managing large-scale advertisers. Skills & Competencies Analytical Thinking – Ability to interpret data, identify trends, and provide actionable insights for marketing

The description is cut here. Read the full offer: https://jobsbylevel.com/jobs/senior-media-specialist-media-research-insights-at-ing-312768

Source: https://jobsbylevel.com/jobs/senior-media-specialist-media-research-insights-at-ing-312768

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Level. https://jobsbylevel.com/jobs/senior-media-specialist-media-research-insights-at-ing-312768.

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