# Senior Product Marketing Manager, Acquisitions, Carrier Services at Amazon

Amazon is hiring a Senior Product Marketing Manager, Acquisitions, Carrier Services in Nashville, United States. It pays $187k-$253k a year and Level rates it Uses AI ●●○○; you can [apply on Amazon](https://jobsbylevel.com/go/8ba164f9-caf8-4f27-a53a-f4ca5c19e3d2?utm_medium=ai-agent).

AI Level 2, AI centrality 51 out of 100. US, TN, Nashville.

## Details

- Company: [Amazon](https://jobsbylevel.com/companies/amazon)
- AI level: AI Level 2 (score 51 out of 100)
- Location: US, TN, Nashville
- Salary: $187k-$253k
- Posted: October 28, 2026
- Apply: https://jobsbylevel.com/go/8ba164f9-caf8-4f27-a53a-f4ca5c19e3d2?utm_medium=ai-agent
- Free CV review for this job: https://jobsbylevel.com/cv-review?job=senior-product-marketing-manager-acquisitions-carrier-services-at-amazon-7515e2

## Description

We are looking for a driven, analytically rigorous Paid Acquisition Senior Marketing Manager to own and scale our paid marketing efforts across both performance and awareness channels. Paid Search (SEM) remains the primary engine of this role, but you will also take ownership of paid awareness channels — including paid social, 3P publications, and event coordination — designed to drive top-of-funnel traffic and brand consideration. As a senior leader, you will manage and develop a team of marketing professionals, setting priorities, coaching talent, and fostering a culture of experimentation and accountability. This is a high-impact, highly visible role sitting at the intersection of data, creativity, and technology, directly influencing Amazon Relay's full-funnel growth strategy. The ideal candidate brings a performance-first mindset and is equally comfortable steering paid search campaigns, launching paid awareness initiatives, leading deep-dive data analysis, and orchestrating high-visibility events. You will manage a multi-million dollar marketing budget spanning SEM and awareness channels and will be directly accountable for both top-of-funnel traffic volume and brand reach KPIs. You will also serve as the connective tissue between quantitative insights and strategic decision-making — translating complex data into clear narratives that influence roadmaps and investment decisions. Key job responsibilities SEM Strategy & Campaign Management - Own end-to-end strategy, execution, and optimization of paid search campaigns across Google Ads and Microsoft Ads, covering Search, Performance Max, and DSA campaign types. - Lead keyword research, match-type strategy, negative keyword governance, and ongoing search term analysis to maximize relevance and minimize wasted spend. - Develop and test ad copy, extensions, and landing page strategies using a structured A/B testing framework to continuously improve Quality Score, CTR, and conversion rates. - Maintain rigorous campaign architecture — ad groups, campaign hierarchy, and bidding strategies (tROAS, tCPA, Maximize Conversions) — ensuring scalability as budgets and markets grow. - Manage and optimize a multi-million dollar annual SEM budget, allocating spend across campaigns to hit efficiency targets while scaling acquisition volume. Paid Awareness Channel Management - Plan, execute, and optimize paid awareness campaigns across programmatic display, paid social (Meta, LinkedIn, TikTok), online video (YouTube), and 3P industry publications to drive top-of-funnel reach and brand consideration among target carrier audiences. - Define and track awareness-stage KPIs including reach, frequency, video completion rate (VCR), brand lift, share of voice, clearly separating them from lower-funnel SEM metrics. - Collaborate with Creative and Product Marketing teams to brief, review, and iterate on awareness ad creative — including display banners, video scripts, and social ad formats — ensuring messaging consistency across all paid touchpoints. - Analyze the downstream impact of awareness campaigns on SEM performance — including branded search lift, assisted conversions, and overall funnel velocity — to prove awareness ROI and inform future budget allocation between channels. Event Strategy & Coordination - Lead the planning, execution, and post-event analysis of industry events, trade shows, conferences, and sponsored activations that support acquisition and brand awareness goals. - Develop event marketing strategies that integrate with paid and organic campaigns — including pre-event promotion, on-site lead capture, and post-event nurture sequences — to maximize attendee-to-lead conversion. - Manage event budgets, vendor relationships, and cross-functional logistics in partnership with field marketing, sales, and product teams. - Define and track event-specific KPIs such as qualified leads generated, cost per lead, pipeline influence, and post-event engagement to measure ROI and inform

The description is cut here. Read the full offer: https://jobsbylevel.com/jobs/senior-product-marketing-manager-acquisitions-carrier-services-at-amazon-7515e2

Source: https://jobsbylevel.com/jobs/senior-product-marketing-manager-acquisitions-carrier-services-at-amazon-7515e2

## Cite this page

Level. https://jobsbylevel.com/jobs/senior-product-marketing-manager-acquisitions-carrier-services-at-amazon-7515e2.

Get job alerts: https://jobsbylevel.com/newsletter