# Senior Product Marketing Manager, GTM Lead, Fashion & Fitness Marketing at Amazon

Amazon is hiring a Senior Product Marketing Manager, GTM Lead, Fashion & Fitness Marketing in Seattle, United States. It pays $143k-$193k a year and Level rates it Little AI ●○○○; you can [apply on Level](https://jobsbylevel.com/go/758a2af9-df71-4435-8b4a-60d1d1bb402b?utm_medium=ai-agent).

AI Level 1, AI centrality 21 out of 100. US, WA, Seattle.

## Details

- Company: [Amazon](https://jobsbylevel.com/companies/amazon)
- AI level: AI Level 1 (score 21 out of 100)
- Location: US, WA, Seattle
- Salary: $143k-$193k
- Posted: October 14, 2026
- Apply: https://jobsbylevel.com/go/758a2af9-df71-4435-8b4a-60d1d1bb402b?utm_medium=ai-agent

## Description

Go-to-Market Lead, Category Marketing This role is responsible for developing and leading the category marketing strategy for an assigned F2 business area, including Fashion, Sports & Outdoors, or Licensed Sports. Serving as the single-threaded marketing partner to category leadership, this leader translates business priorities, customer insights, assortment strategies, and commercial goals into annual and seasonal go-to-market plans that drive traffic, engagement, and growth. The Go-to-Market Lead owns the category's integrated marketing roadmap, including campaign calendaring, investment prioritization, Tier B targeted activations, Tier C foundational programs, and category contributions to Tier A tentpole moments. They develop a clear point of view on where marketing can most effectively support category growth, align cross-functional teams around prioritized customer moments, and ensure plans are grounded in measurable category objectives. This role partners closely with Business, Creative, Product, BI, and Traffic & Targeting teams. The Go-to-Market Lead provides the category inputs required to inform NASM and channel planning, including assortment priorities, deal calendars, customer audiences, launch milestones, and business goals. Key job responsibilities Category Marketing Strategy & Planning • Develop the annual and quarterly marketing strategy for an assigned category, translating business goals into clear customer, campaign, and investment priorities. • Establish the category's marketing narrative, strategic pillars, target audiences, and role within the broader F2 Integrated Marketing portfolio. • Identify the customer missions, seasonal shifts, cultural moments, launches, and category-specific opportunities where marketing can generate incremental business impact. • Build integrated plans that connect category priorities across campaigns, customer experiences, content, creative, and traffic-driving channels. • Identify emerging category trends, customer shifts, and growth opportunities that inform marketing strategy and investment recommendations. GTM Ownership & Campaign Prioritization • Own the category's annual and seasonal GTM calendar, balancing business priorities, customer relevance, operational readiness, and available marketing capacity. • Lead Tier B targeted and Tier C foundational GTM activations from initial business intake through strategy, executional alignment, launch, and performance review. • Represent the category's priorities and customer needs within Tier A tentpole planning, including major shopping events, seasonal campaigns, and cross-F2 initiatives. • Develop clear GTM briefs that define the customer problem, business opportunity, audience, value proposition, success metrics, dependencies, and activation approach. • Establish prioritization recommendations when category requests exceed available marketing, creative, or channel capacity. • Ensure campaigns have clear launch criteria, accountable owners, measurable objectives, and documented decisions. Category Partnership & Business Leadership • Serve as the primary marketing partner to category leadership and maintain a comprehensive understanding of the category's financial goals, assortment strategy, deal calendar, customer dynamics, and operational roadmap. • Translate category inputs into actionable marketing recommendations rather than functioning solely as an intake or execution partner. • Partner with category leaders to identify where marketing can meaningfully accelerate growth and flag areas where business, selection, pricing, or operational readiness may impact campaign effectiveness. • Lead annual and quarterly planning discussions that align category stakeholders around the highest-impact marketing priorities. • Provide category leadership and Directors with visibility into upcoming campaigns, investment recommendations, dependencies, risks, and expected outcomes. Cross-Functional GTM Leadership • Partner with Creative and

The description is cut here. Read the full offer: https://jobsbylevel.com/jobs/senior-product-marketing-manager-gtm-lead-fashion-fitness-marketing-at-amazon-21d6a9

Source: https://jobsbylevel.com/jobs/senior-product-marketing-manager-gtm-lead-fashion-fitness-marketing-at-amazon-21d6a9

## Cite this page

Level. https://jobsbylevel.com/jobs/senior-product-marketing-manager-gtm-lead-fashion-fitness-marketing-at-amazon-21d6a9.

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