# Senior Product Marketing Manager, Marketing & Operations Audiences at Asana

Asana is hiring a Senior Product Marketing Manager, Marketing & Operations Audiences in Vancouver, Canada. It pays CAD 137k-CAD 160k a year and Level rates it Little AI ●○○○; you can [apply on Asana](https://jobsbylevel.com/go/8899a50a-2760-43d7-b265-76903a7ed78d?utm_medium=ai-agent).

AI Level 1, AI centrality 21 out of 100. Vancouver, BC.

## Details

- Company: [Asana](https://jobsbylevel.com/companies/asana)
- AI level: AI Level 1 (score 21 out of 100)
- Location: Vancouver, BC
- Salary: CAD 137k-CAD 160k
- Posted: October 26, 2026
- Apply: https://jobsbylevel.com/go/8899a50a-2760-43d7-b265-76903a7ed78d?utm_medium=ai-agent
- Free CV review for this job: https://jobsbylevel.com/cv-review?job=senior-product-marketing-manager-marketing-operations-audiences-at-asana-d2802c

## Description

Senior Product Marketing Manager, Marketing & Operations Audiences The Asana Product Marketing team fuels business growth and builds a brand customers love by creating campaigns and content to attract new accounts and inspire current ones to grow with us . We're looking for a Senior Product Marketing Manager to join our Solutions and Audience Marketing team in Vancouver to own how Asana shows up to Marketing and Operations leaders and practitioners . In this role, you will go deep on these buyers and their daily workflows, turning that knowledge into messaging, field-enablement assets, and net-new acquisition campaigns that expand our pipeline . You will also own the narrative for innovative capabilities like Agentic Work Management, partnering close ly with Core PMM, Product, and Sales teams . This role is based in our Vancouver office with an office-centric hybrid schedule . The standard in-office days are Monday, Tuesday, and Thursday . Most Asanas have the option to work from home on Wednesdays . Working from home on Fridays depends on the type of work you do and the teams with which you partner . If you're interviewing for this role, your recruiter will share more about the in-office requirements . What you’ll achieve Own the audience strategy, messaging, and positioning for Marketing and Operations buyers, aligning audience narratives with Asana's broader company positioning and revenue goals . Develop deep subject matter expertise on target buyer personas, uncovering insights into their workflows, team structures, tooling budgets, KPIs, and software evaluation criteria . Create compelling content across the entire buyer journey, ranging from core narratives and web copy to whitepapers, product demos, and customer-facing presentations . Partner cross-functionally with Core PMM and Product teams to translate Agentic Work Management capabilities (including prebuilt AI Teammates and no-code automations) into clear, persona-specific value propositions . Equip sales and customer-facing teams with high-impact enablement tools, such as competitive battlecards, discovery guides, customer proof points, and pitch decks . Collaborate closely with the Campaigns team to architect and execute new-logo acquisition campaigns that generate net-new qualified pipeline . Partner across the organization to identify customer champions and showcase stories highlighting how Marketing and Ops teams drive measurable outcomes with Asana . Champion the voice of the customer by channeling market insights and buyer feedback directly into product roadmap and positioning decisions . About you Demonstrates curiosity about AI tools and emerging technologies, with a willingness to learn and leverage them to enhance productivity, collaboration, or decision-making . Proven track record in product marketing, audience marketing, or go-to-market strategy within an enterprise SaaS organization . Deep experience developing persona-driven positioning and messaging specifically for marketing or operations decision-makers and practitioners . Working familiarity with the work management, marketing technology, or operations software ecosystem, paired with insight into how leaders evaluate AI for workflow coordination, governance, and business impact . Skilled storyteller and communicator with a demonstrated ability to turn complex research into actionable sales enablement and pipeline-generating campaigns . Analytical mindset with experience combining qualitative feedback and quantitative data to guide strategy, prioritize initiatives, and evaluate performance . Strong collaborative skills, comfortable navigating both multi-quarter strategic planning and day-to-day campaign execution across cross-functional teams . At Asana, we 're committed to building teams that include a variety of backgrou nds, perspectives, and skills, as this is critical to helping us achieve our mission . If you're interested in this role and don't meet every listed requirement, we still

The description is cut here. Read the full offer: https://jobsbylevel.com/jobs/senior-product-marketing-manager-marketing-operations-audiences-at-asana-d2802c

Source: https://jobsbylevel.com/jobs/senior-product-marketing-manager-marketing-operations-audiences-at-asana-d2802c

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Level. https://jobsbylevel.com/jobs/senior-product-marketing-manager-marketing-operations-audiences-at-asana-d2802c.

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