# SENIOR ROBOTICS SALES & APPLICATION CONSULTANT at ABB

AI Level 1, AI centrality 0 out of 100. Remote (Hanoi, Hà Nội, Vietnam).

## Details

- Company: [ABB](https://jobsbylevel.com/companies/abb)
- AI level: AI Level 1 (score 0 out of 100)
- Location: Remote (Hanoi, Hà Nội, Vietnam)
- Posted: October 6, 2026
- Apply: https://jobsbylevel.com/go/dca2c0e1-5aed-451a-a695-a7b5f3c475fe

## Description

At ABB, we help industries outrun - leaner and cleaner. Here, progress is an expectation - for you, your team, and the world. As a global market leader, we’ll give you what you need to make it happen. It won’t always be easy, growing takes grit. But at ABB, you’ll never run alone. Run what runs the world. This role sits within ABB's Robotics business, a leading global robotics company. We're entering an exciting new chapter as we’ve announced the plan for SoftBank Group to acquire ABB Robotics. SoftBank is a globally recognized technology group and investor/operator focused on AI, robotics, and next-generation computing. By joining us now, you’ll be part of a pioneering team shaping the future of robotics—working alongside world-class experts in a fast-moving, innovation-driven environment. This Position reports to: Sales Manager Your role and responsibilities (Mandatory) The Robotics Sales & Application Consultant is responsible for creating and developing business opportunities for ABB Robotics in Vietnam. The role combines consultative B2B sales with a practical understanding of manufacturing processes. The successful candidate will work directly with factories, machine builders, system integrators and technology partners to identify automation needs, shape technically and commercially viable solutions, and guide opportunities from initial discussion through order closure and subsequent customer development. This is not a quotation-only sales role. Candidates are expected to understand how customers manufacture products, ask the right operational and technical questions, connect production challenges with suitable robotic applications, and clearly communicate the business value of automation. The work model for the role is: hybrid working You will be mainly accountable for: 1. Market and Customer Development Build and execute a territory and industry development plan for the assigned market, with clear target accounts, applications, partners and sales actions. Proactively identify new factories, expansion projects, modernization programs and production challenges that may create demand for robotics and automation. Approach and develop relationships with business owners, plant directors, factory managers, production, engineering, maintenance, procurement and finance stakeholders. Create new leads and qualify whether the customer has a genuine automation need, an addressable application, an investment path and a realistic project timeline. Develop existing accounts by identifying additional production lines, plants, applications and lifecycle opportunities. 2. Customer Discovery and Factory Assessment Visit customer sites and study the current manufacturing process, product flow, cycle time, production volume, quality requirements, labor content, ergonomics, safety risks and space constraints. Ask structured questions to clarify the customer problem, expected output, technical requirements, decision criteria, budget process and project stakeholders. Identify repetitive, hazardous, quality-sensitive or capacity-constrained tasks that could benefit from robotic automation. Document the existing process and define the desired future state together with the customer. Determine what information, samples, drawings, layouts, process data or trials are required before a solution can be proposed. 3. Application and Solution Consulting Translate production needs into an automation concept and application requirement that can be evaluated by ABB Application Engineering and qualified partners. Help select the appropriate robot family, payload, reach, mounting arrangement, controller, software and major peripheral requirements at the sales concept level. Advise customers on relevant applications including arc welding, spot welding, machine tending, material handling, palletizing, assembly, dispensing, grinding, polishing, deburring, painting, inspection and packaging. Coordinate technical feasibility reviews, simulations, cycle-time

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Source: https://jobsbylevel.com/jobs/senior-robotics-sales-application-consultant-at-abb-b26503

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