# SEO Specialist at Nationwide

Nationwide is hiring an SEO Specialist in London, United Kingdom. Level rates it Little AI ●○○○; you can [apply on Nationwide](https://jobsbylevel.com/go/5d1d577e-bc5a-4a7c-849f-744aa1d43793?utm_medium=ai-agent).

AI Level 1, AI centrality 19 out of 100. London, United Kingdom.

## Details

- Company: [Nationwide](https://jobsbylevel.com/companies/nationwide)
- AI level: AI Level 1 (score 19 out of 100)
- Location: London, United Kingdom
- Posted: November 2, 2026
- Apply: https://jobsbylevel.com/go/5d1d577e-bc5a-4a7c-849f-744aa1d43793?utm_medium=ai-agent
- Free CV review for this job: https://jobsbylevel.com/cv-review?job=seo-specialist-at-nationwide-c5269a

## Description

As the SEO Specialist, you'll play a key role in helping shape how customers discover and engage with Nationwide online. This is an exciting opportunity to work at the heart of one of the UK's largest financial services websites, influencing how our products, services and content are found across search engines and emerging AI-powered discovery platforms. You'll be part of a collaborative team that combines customer insight, content, technology and data to deliver exceptional digital experiences. Working across a wide range of customer journeys, you'll help ensure our online experiences remain visible, relevant and easy to find, supporting both customer needs and business goals. As search behaviour continues to evolve, you'll have the opportunity to develop expertise across traditional SEO as well as Answer Engine Optimisation (AEO) and Generative Engine Optimisation (GEO). You'll work with industry-leading tools, access rich customer and performance insights, and contribute to the ongoing evolution of Nationwide's digital presence. At Nationwide we offer hybrid working wherever possible. More rewarding relationships are supported through our hybrid approach, bringing colleagues together across our UK wide estate, whilst also supporting generous access to home working. We value our time in the office to solve problems, to learn, and to feel connected. For this job you'll spend at least two days per week, or if part time you'll spend 40% of your working time, based at either our London or Swindon office. If your application is successful, your hiring manager will provide further details on how this works. You can also find out more about our approach to hybrid working here . If we receive a high volume of relevant applications, we may close the advert earlier than the advertised date, so please apply as soon as you can. What you’ll be doing As an SEO Specialist, you'll be responsible for delivering SEO improvements across Nationwide's website. You'll identify opportunities to increase organic visibility, improve rankings and drive qualified traffic through a combination of technical SEO, content optimisation and search insight analysis. You'll work closely with content designers, product owners, engineers and insight analysts to ensure SEO best practice is embedded into website changes, new propositions and customer journeys from the outset. You'll carry out keyword research, competitor analysis and search trend monitoring to identify opportunities that improve customer experience and business outcomes. You'll support the implementation of technical SEO improvements, including site architecture, internal linking, structured data, indexing and crawlability. You'll also help shape Nationwide's approach to AI-driven search, Answer Engine Optimisation (AEO) and Generative Engine Optimisation (GEO), ensuring our content remains visible as customer search behaviour evolves. Using data and performance insights, you'll monitor SEO performance and make evidence-based recommendations that drive continuous improvement. About you As a minimum you’ll have: Proven experience delivering successful SEO strategies within a large or complex digital environment Strong understanding of technical SEO, including crawlability, indexing, site architecture and Core Web Vitals Experience using SEO and analytics platforms such as Google Search Console, GA4, Conductor, Screaming Frog or similar tools Strong keyword research, content optimisation and search intent analysis skills Experience implementing and managing structured data and schema markup Knowledge of emerging search trends, including AI search, AEO and GEO Ability to analyse data, identify insights and translate findings into actionable recommendations Strong stakeholder management skills with the ability to influence and collaborate across multiple teams Experience working alongside developers, content teams and product managers to deliver SEO enhancements Excellent communication skills with

The description is cut here. Read the full offer: https://jobsbylevel.com/jobs/seo-specialist-at-nationwide-c5269a

Source: https://jobsbylevel.com/jobs/seo-specialist-at-nationwide-c5269a

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