# Sr. Director, Digital Experience Marketing Lead at Pfizer

Pfizer is hiring a Sr. Director, Digital Experience Marketing Lead in New York, United States. It pays $215k-$358k a year and Level rates it Little AI ●○○○; you can [apply on Level](https://jobsbylevel.com/go/bcd85f82-7172-48ba-b5e0-3d19d9e1bb80?utm_medium=ai-agent).

AI Level 1, AI centrality 35 out of 100. United States - New York - New York City.

## Details

- Company: [Pfizer](https://jobsbylevel.com/companies/pfizer)
- AI level: AI Level 1 (score 35 out of 100)
- Location: United States - New York - New York City
- Salary: $215k-$358k
- Posted: October 14, 2026
- Apply: https://jobsbylevel.com/go/bcd85f82-7172-48ba-b5e0-3d19d9e1bb80?utm_medium=ai-agent

## Description

ROLE SUMMARY Brand Marketing & Standards (BM&S) is the team within Pfizer’s Chief Marketing Office (CMO) that sets standards and delivers exceptional customer experiences across three disciplines: unbranded go-to-market (GTM) strategy and execution across Pfizer’s key therapeutic areas, consumer and healthcare professional (HCP) marketing for Pfizer digital experiences, and the operations that power the BM&S engine. Ultimately, BM&S is responsible for delivering customer experiences that drive business impact. The Senior Director, Digital Experiences Marketing Lead sets the strategic marketing vision and approach for Pfizer’s digital experiences, including PfizerForAll, VaxAssist, AI-enabled chat and support experiences, enterprise-wide standards, and HCP ecosystem work. This leader translates customer, product, platform, and business needs into connected marketing strategies that help customers navigate care, access Pfizer medicines, vaccines, and services, and move seamlessly across priority journeys. The role requires creativity, strategic precision, and a strong sense of purpose to translate complex priorities into marketing customer-centered experiences that support business goals. This role leads four direct reports who serve as Go-To Market (GTM) leads for their respective products. Reporting to the Vice President, Head of Brand Marketing & Standards, the Senior Director partners across matrixed teams to align priorities, manage large-scale initiatives, and advance a connected strategy and execution model. ROLE RESPONSIBILITIES Marketing Strategy for Digital Experiences — Shape the vision, priorities, and roadmap for the marketing of Pfizer’s digital experiences, ensuring each destination supports the whole. Marketing Execution Across Owned Platforms — Translate strategy into marketing plans, content priorities, launch readiness, and marketing optimization plans across Pfizer digital experiences. Connected Digital Experience Leadership — Partner with Digital Product Experience (DPX) to connect consumer and HCP experiences across Pfizer digital platforms and surfaces, ensuring messaging and journeys are coordinated, coherent, intuitive, and aligned to customer needs, brand objectives, and business priorities. Team Leadership and Talent Development — Lead, coach, and develop four direct reports; Foster a culture of innovation, accountability, and excellence. Lead cross-functional working groups and steering committees to align priorities, timelines, and KPIs. Enterprise Partnership and Influence — Serve as the senior BM&S digital experience partner to DPX, GTM, brand teams, media, Pfizer Brand, analytics, operations, legal, medical, regulatory, privacy, accessibility, agency, and platform teams; influence priorities and decisions across matrixed teams. Agency and Vendor Management — Manage relationships with top-tier marketing and creative agencies. Ensure strategic alignment, budget discipline, and world-class execution and impact. Governance and Prioritization — Establish governance and own intake, prioritization, and decision-making processes for marketing that align digital investments, roadmaps, content needs, journeys, and timelines across brands and enterprise partners. Performance, Learning, and Optimization — Partner with analytics, media, DPX, and platform teams to define KPIs, assess performance, identify journey gaps, and translate insights into optimization priorities. Risk, Compliance, and Standards Alignment — Ensure strategies and execution uphold Pfizer’s regulatory, legal, medical review, privacy, accessibility, brand, and promotional standards while enabling quality execution at scale. BASIC QUALIFICATIONS Bachelor’s degree with 12+ years, or MBA/MS with 10+ years, of relevant experience in marketing, digital strategy, omnichannel marketing, customer experience, or related commercial roles. A minimum 5+ years managing marketing teams and influencing cross-functional teams in a matrixed organization.

The description is cut here. Read the full offer: https://jobsbylevel.com/jobs/sr-director-digital-experience-marketing-lead-at-pfizer-fdfcda

Source: https://jobsbylevel.com/jobs/sr-director-digital-experience-marketing-lead-at-pfizer-fdfcda

## Cite this page

Level. https://jobsbylevel.com/jobs/sr-director-digital-experience-marketing-lead-at-pfizer-fdfcda.

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