# Sr. Marketing Manager, Brand Portfolio & Acquisition Mgmt at Visa

Visa is hiring a Sr. Marketing Manager, Brand Portfolio & Acquisition Mgmt in Austin, United States. It pays $138k-$222k a year and Level rates it Little AI ●○○○; you can [apply on Visa](https://jobsbylevel.com/go/e805b259-b672-4636-96ed-7a42f7f46db8?utm_medium=ai-agent).

AI Level 1, AI centrality 25 out of 100. US - Austin, TX.

## Details

- Company: [Visa](https://jobsbylevel.com/companies/visa)
- AI level: AI Level 1 (score 25 out of 100)
- Location: US - Austin, TX
- Salary: $138k-$222k
- Posted: August 18, 2026
- Apply: https://jobsbylevel.com/go/e805b259-b672-4636-96ed-7a42f7f46db8?utm_medium=ai-agent
- Free CV review for this job: https://jobsbylevel.com/cv-review?job=sr-marketing-manager-brand-portfolio-acquisition-mgmt-at-visa-a4a228

## Prepare for this job

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## Description

About Us Visa is a world leader in payments technology, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories, dedicated to uplifting everyone, everywhere by being the best way to pay and be paid. At Visa, you'll have the opportunity to create impact at scale — tackling meaningful challenges, growing your skills and seeing your contributions impact lives around the world. Join Visa and do work that matters – to you, to your community, and to the world. Progress starts with you. Job Description We are looking for a highly strategic, organized, and collaborative Sr. Marketing Manager, Brand Portfolio & Architecture to help shape and simplify our growing brand and product ecosystem. In this role, you will support the strategy and execution required to integrate acquired companies, retire legacy brands, clarify product and solution architecture, and create a more cohesive experience for customers, partners, employees, and the market. This is a hands-on role for someone who can move comfortably between strategic thinking and tactical execution—developing frameworks, aligning stakeholders, managing workplans, and ensuring decisions show up clearly across channels and materials. Like all roles, this position requires digital fluency, including the ability to work with emerging technologies such as Generative AI tools, including ChatGPT and Microsoft Copilot, to support everyday work. Key Responsibilities: Brand Portfolio & Architecture: Support the development and management of the company’s brand portfolio architecture, including the relationship between the master brand, acquired brands, legacy brands, product brands, solution names, partner offerings, and internal naming systems. Create frameworks for when to retain, endorse, migrate, consolidate, rename, or retire brands. Map the current-state brand and product portfolio to identify overlap, complexity, inconsistency, or customer confusion. Partner with Marketing and Product leaders to define future-state brand architecture recommendations and translate them into guidelines, tools, and decision criteria. Monitor usage of legacy brands, outdated names, and inconsistent portfolio references across key channels and materials. Acquisition & Legacy Brand Integration: Support brand and marketing integration planning for acquisitions, including assessment of brand equity, customer awareness, digital footprint, sales impact, customer risk, and operational complexity. Develop brand migration plans with recommended timing, messaging, milestones, risks, dependencies, and implementation needs. Coordinate execution across web, creative, content, product marketing, communications, sales enablement, legal, customer marketing, and customer success. Support the retirement or transition of legacy brands in a way that minimizes confusion and protects customer trust. Maintain integration trackers, decision logs, stakeholder maps, timelines, and implementation plans. Product & Solution Architecture: Partner with Product and Product Marketing to clarify how products, platforms, suites, modules, bundles, tiers, services, and solutions fit within the broader brand architecture. Develop product naming principles, decision criteria, hierarchy maps, messaging frameworks, and launch guidance for new and existing offerings. Identify opportunities to simplify product names, descriptors, taxonomies, and customer-facing portfolio language. Ensure product and solution architecture supports customer understanding, sales conversations, marketing campaigns, and future portfolio growth. Integrated Marketing & Go-to-Market Execution: Translate brand and product architecture decisions into actionable integrated marketing plans, strategic briefs, messaging frameworks, launch plans, FAQs, sales enablement materials, and internal rollout guidance. Coordinate cross-functional execution across web, content, creative, demand

The description is cut here. Read the full offer: https://jobsbylevel.com/jobs/sr-marketing-manager-brand-portfolio-acquisition-mgmt-at-visa-a4a228

Source: https://jobsbylevel.com/jobs/sr-marketing-manager-brand-portfolio-acquisition-mgmt-at-visa-a4a228

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